03/05/20: ESL and DHL extended their partnership for ESL One

 

 

 
 

Thursday March 5, 2020

Good morning! This is your weekly Esports Brief.
ESL and DHL extended their partnership for ESL One with DHL set to continue as sponsor and logistics partner in 2020. In addition, this year, is the “ESL Academy – delivered by DHL” with a goal to develop, promote and elevate young Dota 2 talent on the verge of going pro. In a live draft at the ESL One tournament in Los Angeles, being held from March 20-22, coaches will select the Academy talent for the first season of 2020 from competitors who previously qualified online.

“With this partnership, we are very successfully addressing a young target group that can hardly be reached through traditional marketing channels,” said Arjan Sissing, Head of Brand Marketing at Deutsche Post DHL Group. “As digital natives, esports fans naturally have a strong affinity for e-commerce, and for us as a logistics operator, e-commerce is a mainstay of our business. However, they are attractive to us not only as customers, but also as potential employees.”

COMPETITION
With venue audiences prevented from attending as a result of coronavirus safety decisions, IEM Katowice 2020 nevertheless delivered big viewership audiences, according to Esports Charts. The company reports that the amount of hours watched of IEM 2020 grew 84% with average viewership of 273,057 and peaking at 1,002,132, with nearly 18 million hours watched.

ONE Championship’s ONE Esports unveiled the official schedule for the next ONE Esports Dota 2 Indonesia Invitational running Nov.23-29. Year one of the event drew 88 million global views, with over 464,000 peak concurrent views and 24 countries represented. “The success of the ONE Esports Dota 2 Singapore World Pro Invitational is only the beginning and we want to continue our investment in the Dota 2 ecosystem,” ONE Esports CEO Carlos Alimurung stated. “I’m excited to announce another Invitational in Indonesia in November 2020 after the Singapore Major in June. As always, we will bring together the world’s best pro teams to compete and fans can look forward to exciting matches, meet-and-greet sessions, cosplays and the best experiences at our event.”

Super Smash Bros. is getting a global circuit, with plans in place to launch the Smash World Tour around the world and featuring both Super Smash Bros. Melee and Ultimate. Players will be ranked based on their performance at select tournaments, and the top 31 players moving on to play for $250K. CEO Dreamland will serve as the first tournament listed on the schedule, with over 25 community events on the docket.

DreamHack is moving its winter festival to Madrid, where the new DreamHack Madrid will run Dev. 10-13 at the IFEMA. DreamHack Madrid will host a number of international esports tournaments, including the last DreamHack Open stop of the year. DreamHack Open is a part of the ESL Pro Tour, which was announced by DreamHack and ESL in 2019. DreamHack Open Madrid will have eight top-level CS:GO teams competing for the $100,000 prize pool and will be broadcast through official DreamHack streaming channels as well as through media partners throughout the world. The Madrid festival will also feature the last stop of the Hearthstone Masters Tour with a $250,000 prize pool.

The NBA 2K League is moving the NBA 2K League Studio to Manhattan for the 2020 season, announcing the schedule for the year. The new venue will now occupy a 13,600 square-foot space located at 508 West 37th Street in Manhattan with a capacity of 200 people, offering revamped audience seating that reflects the circular competition format unique to the NBA 2K League, larger screens, a mic’d stage, the Bud Light VIP Lounge, a streaming pod for guest streamers, and an additional studio for content capture. Season three tips off March 24 with The TIPOFF powered by AT&T. Weekly regular-season matchups at the NBA 2K League Studio will begin at 7p on Wednesdays, Thursdays, and Fridays with each team playing a total of 16 regular-season games. Every Friday, the NBA 2K League Studio will host a “Game of the Week.” In addition, and new this season, select NBA 2K League teams will host rivalry matches and round-robin events in their local markets.

The National Hockey League iced in its plans for the 2020 NHL Gaming World Championship, which will offer its largest prize pool in NHL gaming history, topping $150,000, prizes awarded during Round 2, and an expanded World Final that will see three finalists from each Region advance to battle it out. US Regional Finalists will compete at NBC Sports studios in Stamford on May 22. The World Final be played during the week of the 2020 NHL Awards.

Meanwhile, WorldGaming Network is powering the 2020 Blackhawks CHEL Tournament. Over the next two weeks, players will take to the ice in online matches to test their skills against the best ‘Chel’ players in the Chicago area. Competition runs march 7-8 for PlayStation 4 and March 14-15 on Xbox One.

The Metro Atlantic Athletic Conference is set to become the “first Division I NCAA Conference to hold its esports championships concurrently with its men’s and women’s basketball championships” when the New Jersey Army National Guard 2020 MAAC Esports Championships opens on March 13-14 in the Adrian Phillips Theater at Jim Whelan Boardwalk Hall in Atlantic City. Seven MAAC schools – Canisius, Manhattan, Marist, Niagara, Quinnipiac, Saint Peter’s and Siena – will compete in four different games: League of Legends, Overwatch, as well as Rocket League, and Super Smash Bros. Ultimate presented in partnership with the Electronic Gaming Federation.

High School Esports League announced key dates for their upcoming seasonal gaming tournaments, the HSEL Spring Major and the Winter Open. The HSEL Spring Major is an eight-week gaming tournament for North American high school esports clubs that are partnered with HSEL and will start March 23. The list of HSEL Spring Major esports titles includes Counter-Strike: Global Offensive, FIFA 20, Fortnite, Hearthstone, Minecraft, Overwatch, Rainbow Six: Siege, Rocket League, Call of Duty: Modern Warfare, Super Smash Bros: Ultimate, Madden 20, and NBA 2K20.

TRENDS
Stream Hatchet announced that it has officially released its 2019 Game Streaming Report, featuring insights from thought leaders across the industry. Analysis is focused on the top gaming influencers, game releases, esports audiences and the impact of streaming platforms.

With 2020 esports revenues expected to reach upwards of $1B, influenced primarily by the media rights of esports leagues and tournaments, KPIs related to viewership are in the spotlight. This week, Stream Hatchet presents last year’s top events, with insights powered by Doug Watson, Senior Manager of Esports Analytics at Riot Games.

· The average AMA for the top 10 esports events is over 250K just across four platforms, which speaks to the incredible accessibility and reach of the different leagues and tournaments. For some of these global events, these platforms only represent a portion of the total hours watched by fans. As these numbers continue to climb, esports has the very real potential to redefine the sports experience for the generations of fans to come.”

To access the full report, visit this link and hear what other thought leaders have to say about trends in the industry: https://www.streamhatchet.com/insights.

ACTIVATION

Tespa announced that the US Army signed on as title sponsor for its Call of Duty collegiate Series Spring Duos tournament this year. The duo will host eight standalone tournaments, starting on March 18, to find the top Collegiate Duos teams in North America! Each week’s winning team will be invited to compete at an invitational to conclude this season’s Spring Duos tournament. There, more scholarship prizing will be on the line, in addition to the scholarships outlined on each tournament page.

Newborn esports league FLASHPOINT unveiled its first sponsor in betting operator Pinnacle, which signed on to sponsor pre-show activities for featured matches and offer match odds for in-play betting, in a move “to give CS:GO fans engaging interactivity during the season” beginning with the Pinnacle Open – a LAN qualifier consisting of eight teams competing at FACEIT’s Los Angeles facilities. “We are pleased to partner with Pinnacle who views our dream for a competitive, successful, fan-built CS: GO league,” said Kent Wakeford, co-founder of Gen.G, a founding team in the league. “We are confident that we will have one of the most exciting talent and players in the world.”

MSI extended its partnership with ESL for ESL Pro League Seasons 11 and 12. As the Official Gaming Partner of ESL Pro League, MSI will sponsor Seasons 11 and 12 with gaming hardware, owning the monitor, PC, including motherboards and graphic cards, and laptop categories, and will work to captivate fans through engaging onsite activities, in addition to reviving the Mystery Box Segment, where ESL talent will quiz two audience members with esports trivia questions onsite at the ESL Pro League Season 11 Finals in Denver, CO, on April 10-12 and subsequent Season 12 Finals.

Twitch streamer Herschel “Dr Disrespect” Beahm locked in an exclusive partnership with ROCCAT, with the company becoming his exclusive provider of mice, keyboards, and mousepads. To celebrate the deal, ROCCAT redesigned their social media outlets and site with red and black, in tribute to the streamers color scheme.

Cynopsis Sports Awards Breakfast
April 23, NYAC-NYC | Sponsored by: Twitch
Join your peers as we raise a glass to a year marked with intense competition, historic telecasts and exciting new ways to cover/view the games. Finalists will be announced next week (stay tuned), but we are excited to announced a few of our luminary honorees:

BRAND OF THE YEAR AWARD: Doritos
NAVIGATOR AWARD: Mark Silverman Fox Sports
SENTINAL AWARD: Titus O’Neil – WWE

PLATFORMS
Twitter revealed its most-talked about teams for March, with G2 laying claim to the top spot, followed by FaZe Clan, Fnatic, 100 Thieves and Team Liquid.

LCS is working with Nielsen to develop the first-ever “live+” measurement system for esports broadcasts. Live+ ratings look at viewership for live broadcasts and related on-demand or replay video afterwards to calculate the total audience for the programming content, still leveraging the new industry standard for viewership reporting – average minute audience (AMA). This metric will “measure live and on-demand LCS viewership more accurately than ever before, and will parallel Nielsen’s live+ TV ratings, which aggregate live and on-demand viewership within a designated time window to present a more complete picture of TV viewership engagement.”

Counter-Strike: Global Offensive platform HLTV.org was acquired by Better Collective, a sports betting media company. The acquisition includes HLTV.org, which serves as a leading publication for CS:GO esports in the industry, as well as Danish CS:GO community platform dust2.dk.

The 7Sports arm of German commercial broadcaster ProSiebenSat.1 inked a deal to keep ESL rights through 2022. In addition to owning exclusive television rights in Germany, Switzerland and Austria, 7Sports picked up global digital rights for its esports.com portal, which will be rolled out globally this year.

READYUP GAMES OF THE WEEK
 

LIFESTYLE
VERITAS Entertainment is launching LVL, a Berlin-based esports and gaming entertainment venue with an eye for building community and competition. LVL Berlin will officially open its doors to the public on March 26. Additionally, VERITAS has announced a $10 million in funding, with participation from BITKRAFT Esports Ventures and additional angel investors, to build LVL’s infrastructure, scale the team to manage operations, and expand to additional cities. Ranking among the largest esports spaces in Europe, LVL spans 26,000 square feet across its two floors and provides a centralized and physical location for pro and amateur gamers to connect, train and compete. In addition to a full-stack production studio and VR experiences, LVL is pushing boundaries with a noise-canceling dome that enables the venue to host professional esports matches in the closest proximity to the audience and casters without impeding the performance of the players through sound interference. LVL Berlin will also be the official Berlin venue and Home of G2 Esports

Patriots Place in Foxborough opened its new esports complex, with Helix eSports stating that the new center features over 100 PC gaming locations along with over 30 consoles for use by the public or organized competitive play. In addition, the venue serves as the headquarters for the Boston Uprising.

Upper Deck announced the global launch of 2020 Overwatch League Series 1 Trading Cards. The new release marks the third esports trading card set from Upper Deck and features never-before-seen chase and insert cards from all 20 teams in the league. The new Overwatch League™ Series 1 release includes a 200-card base set featuring 160 players from across all 20 teams and subsets highlighting key moments and special events from the 2019 season. Collectors can find new Star Rookie cards and never-before-seen hits and chase cards such as Championship Fragments, featuring six different player jersey swatches, and Combo cards, showcasing a player autograph and match-worn jersey patch.

INDUSTRY
Riot Games opened the doors to its newest title and likely esports stalwart Valorant, a 5v5 first-person shooter and formerly known as Project A. In addition to a two-minute gameplay reveal, the publisher announced that the title will launch in the summer across “most regions around the world.”

The Game Developers Conference, slated to take place at San Francisco’s Moscone Center in March, was postponed amid concerns about the coronavirus. “After close consultation with our partners in the game development industry and community around the world, we’ve made the difficult decision to postpone the Game Developers Conference this March,” the event wrote in a blog post on Friday. No date for a rescheduled event has been shared.

ROSTER MOVES

TSM named Mark Jacobs as Vice President of Digital Sales for Blitz based in New York. Jacobs joins after serving as the Senior Managing Director, Digital Sales for the Robb Report. Before that, he held key sales positions at Vertical Mass, Complex, and Break Media. In addition, he planned and executed multiple high-profile campaigns for MediaCom.

Nerd Street Gamers added Comcast Spectacor’s Tucker Roberts to its board of directors. “Tucker is an invaluable addition to our team as we grow esports infrastructure across the nation,” said John Fazio, Founder and CEO of Nerd Street Gamers. “We recognize the opportunities presented to traditional sport athletes and share the vision of a future where competitive gamers have access to the same level of leagues, facilities, scholarships, education and careers.”

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On This Day
2001: Nintendo releases Conker’s Bad Fur Day for the Nintendo 64
Trivia
In League of Legends, what is the term used to describe the number of minions a player has defeated? (Email [email protected] with your answer and be sure to include your name, company and city.)

Answer to Our Last Sports Trivia Question
What is the name of the game, pictured above, whose original version was first released in 1971, in which settlers journeyed to Willamette Valley and often died of dysentery? Answer: The Oregon Trail. Kudos: Brian Jacobs-ICM Partners/NY; Brian Traynor-Endeavor/NY; Rick Dascher-WarnerMedia Studios/Atlanta; Matt Sautter-WideOrbit/Harrisburg; Gabrielle Pedro Fredrick-National Geographic/DC; Travis Wacker-ESPN Chicago/Chicago; Jared LaCombe-Bluepoint Games/Austin; Jason Morrow-Toyota/Houston; Tom Moore-Kalt Productions/LA; Alec Eckert/Las Vegas; Greg Dudisc/Venice; David Westberg-SAG-AFTRA Credit Union/Burbank

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Job of the day
MEDIA SALES PLANNER
Fuse Media
NYC

Experienced candidate to join dynamic team developing customized plans and presentations for Ad Sales clients. 2-4 yrs exp media sales co., or advertising agency pref’d w/strong knwldg media math. Exc problem solving & analytical skills. Full info HERE (3/19)

SOCIAL MEDIA INSIGHTS & ANALYTICS CONSULTANT (PT) >>
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Part time candidate to provide insight to inform digital monetization team, guide strategy, provide feedback on performance, & identify key opportunities to build A+E’s presence across social platforms & maximize revenue. Full info HERE (3/19)

DIRECTOR, BUSINESS DEVELOPMENT STRATEGY >>
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Establish/maintain relationships w/ System level & Sr MSO staffs. Identify & direct mktg opps to ensure maximum revenue potential from accounts. Min 5-10 yrs exp in affiliate mktg or sales within ent/media, pref at a cable TV network w/est’d industry contacts. Full info HERE (3/19)

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Crown Media Family Networks/NYC: Mng process of monitoring and tracking all inventory through WideOrbit and Dealmaker reporting systems, while manually updating all ongoing daily changes. 2 or yrs exp in pricing and planning or advertising sales. Full info HERE (3/19)

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MGR, MEDIA RELATIONS
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FX/LA:
Mng daily implementation of public relations for assigned FX programs. Plan/implement press and PR-related objectives & programs, assisting with the strategic plan’g. 5 yr previous exp publicity at a network or agency pref’’d. Full info HERE (3/18)

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MARKETING STRATEGY >>
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DIRECTOR, PAID MEDIA >>
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Lead effort of all media strategy for a key group of networks, mktg counterparts & internal team to acquire consumers who will watch the Discovery networks on various devices while focusing on top level network analysis and more. 7+ yrs paid media plan’g exp req’d. Full info HERE (3/18)

ACCOUNT EXECUTIVE DR >>
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A+E/NYC: Highly skilled 2d/3d Motion Designer/Animator to support growing team within Prod Operations. Create compelling, fresh design ideas and typography solutions that will help brand our Networks and be highly adept at broadcast design, branding, on-air & off-air design conventions & post-prod process. Min 5 yrs exp in Broadcast Design with a refined eye for design and extensive knowledge of Adobe After Effects, Photoshop, Illustrator, Cinema 4D. APPLY HERE (3/18)

ASST MEDIA MANAGER (AMM) >>
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MANAGER, AD SALES MKTG >>
Dish Media/NY: Looking for a smart, energetic and strategic thinker to drive awareness and rev for Dish and Sling in the advertising marketplace. Min 5 yrs in Advertising Sales or Marketing field with exp managing direct reports. Full info HERE (3/17)

SUMMER INTERN >>
Dish Media/NY: Is looking the next generation of leaders. Interns will have the opportunity to work in Advertising Sales/ Marketing, Data Analytics/ Market Research, Pricing & Inventory/ Finance. Full time from 6/8-7/31. Plus competitive pay. Full Info HERE (3/17)

VP, SALES DEVELOPMENT >>
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DIGITAL MRKTG MGR >>
NBC Universal/Phila, PA: Seeking a superstar to join our high-performance sls team. Ideal candidate must have digital mrktg knowledge, excellent people and communication skills, superior “bandwidth”, and is true team player. Min 5yrs exp with a deep understanding of digital video selling. Full info HERE (3/17)

EMAIL MARKETING MGR >>
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WEBSITE MGR >>
UNC-TV/RTP NC:
Resp for mngng website platform including development/execution of web strategy designed to communicate the brand, promote shows and other station priorities and engage audiences and more. BA Deg 2 yrs relevant exp. Full info apply HERE (3/13)

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Glass Entertainment Group/Bala Cynwyd PA: Track and complete all contracts w/networks, talent and clients. Supervise all release materials & prod contracts w/third parties involved in our productions. 5yrs legal exp as well as 1yr of entertainment law experience req’d. Full info/apply HERE (3/13)

SR ANALYST >>
Endeavor/Beverly Hills CA:
Using the research from analyzing TV (brdcst, cable, OTT) content, digital & social media to dvlp sales, mktg & prgrmng strategies & materials. 2+yrs work exp @ media co. (TV network, studio, SVOD service or ad agency) or research supplier. Solid knwldg of ad-supported TV. Full info HERE (3/13)

SR RESEARCH ANALYST
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Sesame Workshop/NY:
Resp for focusing on domestic initiatives, incl video, digital & outreach projects for Sesame Street & other properties. Social science rsrch lab & working directly w/preschool-age children exp. 3 yrs exp at non-profit, academic or educationally-oriented institution. Full info HERE (3/12)

VP, COMMUNICATIONS >>
BBC Studios/LA:
Design/implement wide-ranging communications plan for BBC Studios production unit. Raise our profile of the business and its executives thru industry PR activities & publicity – incl trade press and award campaigns. Min 6-8 yrs exp in industry and/or field. Full info HERE (3/11)

PAID MEDIA STRATEGIST >>
DISCOVERY/NYC:
Proven media strategist to develop plans that are both strategic and data-driven, with the goal of acquiring consumers to watch the various Discovery networks on our emerging direct-to-consumer platforms. 2+ yrs media planning experience required. Full info HERE (3/11)

ACCOUNT EXECUTIVE DR >>
Marathon Ventures/NYC: Maintain/develop our DR acct business while working in collaboration w/internal depts to minimize risk & maximize revenue on current & future business transactions. Success record selling TV inventory to nat’l advertisers in the branding & DR marketplace. Full info HERE (3/11)

CHANNEL BRANDING SYSTEMS COORDINATOR >>
ION/CLW: Assist with design and scheduling of graphics for real-time play-out. 3-5 yrs. exp. in Graphic Design. Organization skills req. Knowledge of After Effects, Photoshop a must, SQL Database a plus. Click HERE to apply. EOE (3/11)

MEDIA DISTRIBUTION DEALS & PARTNER MANAGEMENT >>
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TRAFFIC COORDINATOR >>
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FT/freelance. Tech-savvy person w/willingness to learn responsible for seeing that all commercials on Ovation air have correct continuity and are dubbed correctly and in time for airing deadlines. Full info/apply HERE (3/11)

CURRENT AFFAIRS PRODUCER
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HITN/Brooklyn NY:
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PRODUCER, MARKETING & PROMOTION >>
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Collaborate on the creation of promotional content for NBC Sports. Candidate should bring an exciting, vibrant approach to the content creation team. Highly qualified story tell w/min 5 yrs brdcst or cable network prod exp. Full info HERE (3/10)

TRAFFIC ASSISTANT >>
NBCU TLM KVDA/San Antonio TX:
Maintain accurate local program schedule & formatting in WideOrbit. Min 1-3 yrs exp in Broadcast Traffic and working exp in Broadcast Traffic systems (WideOrbit, OSI etc.) Strong verbal & written communication skills. Full info HERE (3/10)

SR DIRECTOR, CONSUMER MARKETING >>
INSP/Charlotte NC:
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ASSISTANT, SUPPORTING 2 VP’S
>>
9 Story Media Group/NYC:
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SOCIAL MEDIA SPECIALIST >>
VENN/LA:
New 24/7 post-cable network aimed at gaming, esports and entertainment audiences seeks candidate who is fan of gaming & pop culture to develop, plan and execute VENN socials. 3+yrs running brand socials w/exp in paid/organic and editing/photography skills pref’d. Full info HERE (3/6)

SR DIRECTOR, PROGRAM PLANNING >>
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MGR, PROCUREMENT & ANALYTICS >>
A+E/NY
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Mentor other programmers, helping them grow and develop.
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https://illfonic.breezy.hr/

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https://careers.ravensoftware.com/

Storyboard, develop, and collaborate with team to establish in-engine cinematic sequences.
Senior Cinematics Designer
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https://illfonic.breezy.hr/

Invent, extend, and maintain features, workflows, and tools.
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Bungie
Bellevue WA

https://careers.bungie.com/en-US/Careers

Provide technical advice, support, and mentorship to other engineers.
Incubation Online Engineer
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https://careers.bungie.com/en-US/Careers

Own features and systems through their full development lifecycle.
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https://www.arena.net/en/careers

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https://www.arena.net/en/careers

Delivering insightful recommendations for product and business planning, working closely with engineering and research partners.
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https://careers.microsoft.com/us/en/

Help improve and scale our media pipeline to enable streamers to delivery sub second video around the world to their viewers.
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https://careers.microsoft.com/us/en/

Work with massive amounts of raw data and build ETL processes and tools that increase the efficiency with which we can generate actionable insights.
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https://www.playstation.com/en-us/corporate/about/careers/

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Scopely
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https://scopely.com/join-us/

Develop and manage marketing, user acquisition, and research budgets to drive efficient user acquisition and effective marketing / tentpole campaigns.
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https://scopely.com/join-us/

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