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November 17, 2020 | Edison Rooftop, NYC

Providing the tools and tech you need to solve today’s cross-platform challenges.

register by 9/15

Sponsored by

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Providing the tools and tech you need to solve today’s cross-platform challenges.

The Measurement & Data Conference is Cynopsis’ annual conference with 250+ analysts, researchers and media leaders coming together in NYC.

On November 17th, learn how to find and maximize the data you need to tell your brand story. Plus, accurately assess the impact of all of the pressures on the media business – and chart a clear path to success.


Edison Rooftop & (new) Ballroom South

240 W 47th Street
New York, NY 10036
212 201 7650

Cynopsis’ Measurement & Data Conference will take place at Edison Ballroom’s new event space (Rooftop + Ballroom South), which is located just a few steps from Times Square.

Addressing Coronavirus Concerns
We are keeping the health and safety of our attendees top of mind as we prepare for a successful conference. We are pleased to report that we continue to see attendees sign up every day.
We are working closely with the venue to coordinate increased disinfection efforts, deployment of hand sanitizers, frequent re-cleaning of high traffic areas/surfaces and other safety precautions. We continue to monitor the COVID-19 situation via the Centers for Disease Control (CDC) and New York’s Department of Health and Human Safety. Future updates will be posted here & communicated to all registered attendees.


Radha Subramanyam

President and Chief Research & Analytics Officer, CBS Corporation

George Musi

EVP of Marketing Sciences
Publicis OneTeam - Citi

Pankaj Kumar

SVP, Measurement and Innovation
NBC Universal

Dr. Maggie Zhang

Head of OTT Measurement & Research
Amazon Advertising

Mariel Estrada

VP, Cross Platform Measurement and Strategy

Kelly Kokonas

EVP Global Data, Technology & Analytics

Claudio Marcus

VP, Strategy at Comcast Advertising

Paul Donato

Chief Research Officer

Steve Lanzano

President, CEO

Rob Jayson

EVP, Insights & Analytics

Chris Moschovitis

Chairman and CEO of
TMG E-Media

Jessica Mitchell

Director of Innovation & Emerging Platforms

Soo Jin Oh

SVP, Client Strategy & Solutions

Keesa Schreane

You've Been Served Podcast


97% of attendees plan to come back in 2020!*

The annual conference hosts 250+ executives with titles ranging in levels from Managers to Sr. Directors and SVP’s with primary job function focused on strategy, research, data, analysis, insights, marketing and operations. Here’s a sample of companies that have attended in the past:

*2019 post-conference survey


  1. 8:30 am - 9:30 am

    Registration/Networking breakfast

  2. 9:30 am - 9:45 am

    Opening keynote

  3. 9:45 am - 10:24 am

    Cross Media Measurement - Where Are We Today?

    The pressure for a cross platform measurement solution has resulted in buyers, sellers, associations and non-traditional measurement companies all becoming involved in establishing best practices, protocols and standards. That’s the good news. The bad news is that these entities are often speaking different languages and can be at odds with one another. This moment of peak fragmentation is the perfect time to hear from these diverse camps on where we stand on the road to a solution, and what we need to do now to get to our mutual destination.

  4. 10:25 am - 10:55 am

    Emerging - and Promising - Data Sets

    There are distinct datasets that have particular resonance and use in the marketplace. These pros will cite some examples from their companies that illustrate which sets seem to hold more answers and how they can be incorporated into a company’s analytics and insights.

  5. 10:55 am - 11:20 am

    Coffee Break

  6. 11:20 am - 12:00 pm

    The Issue of Data Quality

    There is a lot of data to choose from. Some is critical for one project but not with another. How can you smartly tell which is which? This panel examines the way some pros have separated the wheat from the chaff using actual examples from media and data companies.

  7. 12:00 pm - 12:20 pm

    Women in Tech Awards Presentation

  8. 12:20 pm - 12:50 pm

    Networking Lunch

  9. 12:50 pm - 1:30 pm

    Privacy & Cybersecurity

    Three major initiatives – privacy, cybersecurity and blockchain – are beginning to impact our industry all at the same time. While privacy is advancing in Europe and on a state-by-state basis here in the US, cybersecurity is testing the limits of our systems, eroding consumer protections. Further, blockchain promises to link all datasets together tracking back to the individual level. How will all of these somewhat conflicting protocols – insuring privacy, protecting the consumer while also tracking the consumer’s sales journey - play out in the marketplace?

  10. 1:30 pm - 1:45 pm

    Ad Fraud Spotlight/Fireside Chat

  11. 1:45 pm - 2:25 pm

    Attribution: Making Sense of the Long & Winding Road

    Attribution remains the Holy Grail for agencies, advertisers and media companies. But the consumer path to purchase is complicated and non-linear. With the continuing proliferation of platforms, devices and consumer touchpoints, what are the current best practices for attribution in an environment where last click is so last year? Discover what the top attribution experts are doing to accurately map out the consumer journey.

  12. 2:25 pm - 2:40 pm

    Attribution Spotlight/Fireside Chat

  13. 2:40 pm - 3:00 pm

    Networking Break

  14. 3:00 pm - 3:35 pm

    Storytelling with Data

    Data on its own is not enough. Insights must be mined, stories must be discovered. This panel explains how to make sense of all of the data that is collected. What are the best ways to stitch together various data sets and make sense of a complicated landscape?

  15. 3:35 pm - 3:50 pm

    Addressable TV Spotlight/Fireside Chat

  16. 3:50 pm - 4:20 pm

    Now what? The Map to Measurement’s Future

    There has been a lot of discussion about the best metrics to use in cross platform measurement. A move to impressions from ratings has been suggested as the universal metric. But is this metric just a stopgap to one that takes into account engagement or path to purchase, for example? The media ecosystem is evolving and this panel will discuss how measurement must evolve with it.

Featured Sponsors

Gamut Total
Insight Partner
Wifi Sponsor


Why Sponsor

To reach your existing and potential clients, you’ll want to take advantage of the business environment that the Cynopsis Measurement & Data Conference provides. You’ll meet the decision makers from every category in the measurement and data space, from broadcast and cable networks, to digital publishers, and more. A Cynopsis sponsorship puts you in the center of the conversation, whether you’re speaking on a panel or solo, presenting research, or upping your brand’s awareness. Don’t miss out on the most important measurement event of the year. Click here for more Sponsorship details.


Mike Farina


Albert Nassour


who should sponsor

  • Measurement companies
  • Research companies
  • Analytics companies
  • Audience targeting companies
  • Addressable advertising companies
  • Technology companies
  • SEO platforms

Available sponsorship packages include (but are not limited to): on-site and digital branding, printed and/or newsletter ads, panel positions, tickets, vip bags, and more.


  • Super Early

    Valid until
    September 15, 2020
  • Early

    Valid until
    October 06, 2020
  • Regular

    Valid until
    October 27, 2020

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You won’t want to miss this opportunity to connect with the leading executives in the industry. Connect with the following Cynopsis team members today!

Mike Farina


Albert Nassour


Contact Us

Have a question? Email us at events@cynopsis.com or call 1-800-777-5006.

Programming Questions? Contact Robbie Caploe at rcaploe@accessintel.com.