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November 17 - 18 | 1:00-4:00PM ET

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Providing the tools and tech you need to solve 2021's cross-platform challenges.

The Measurement & Data Virtual Experience is Cynopsis’ annual event with hundreds of analysts, researchers and media leaders coming together…only this year it’s via computer screens.

On November 17-18, learn how to find and maximize the data you need to tell your brand story. Plus, accurately assess the impact of all of the pressures on the media business – and chart a clear path to success.

Speakers

Radha Subramanyam

President and Chief Research & Analytics Officer, CBS Corporation
CBS

George Musi

EVP of Marketing Sciences
Publicis OneTeam - Citi

Dr. Maggie Zhang

Head of OTT Measurement & Research
Amazon Advertising

Mariel Estrada

VP, Cross Platform Measurement and Strategy
WarnerMedia

Kelly Kokonas

EVP Global Data, Technology & Analytics
Starcom

Steve Lanzano

President, CEO
TVB

Rob Jayson

EVP, Insights & Analytics
USIM

Chris Moschovitis

Chairman and CEO of
TMG E-Media

Keesa Schreane

Author: Corporations. Compassion. Culture (Wiley, 2021) Director: Risk & ESG Partnerships
Host of Refinitiv Sustainability Perspectives Podcast

Danielle Sporkin

U.S. Head of Integrated Planning
OMD, USA

Graeme Hutton

SVP, Group Partner Research,
Universal McCann

Karima Zmerli

Chief Data Sciences Officer
Wavemaker

Helen Katz

SVP, Global Director
Publicis Groupe

Neil Patil

Chief Commercial Officer
Tubular

Dominique Batiste

Communications Strategist

Tom Ziangas

Senior Vice President, Research
AMC Networks

Soo Jin Oh

Co-Chief Operating Officer
Gamut

Betsy Rella

Vice President, Research & Data
New York Interconnect

Simon Fenwick

EVP, Diversity, Equity & Inclusion

E.B. Moss

Podcaster, Content Creator, Revenue-Driving Marketer
Moss Appeal

Lynn Leahey

Editorial Director
Cynopsis

Jo Kinsella

EVP & Chief Revenue Officer
TVSquared

Danielle DeLauro

Executive Vice President
VAB

Fariba Zamaniyan

Vice President and Head of Sales, Advanced TV
TiVo

Kendra Clarke

Vice President of Data Science and Product Development
sparks & honey

Austin Mazzella

Legal Director of Data Protection and Privacy
dentsu

Mebrulin Francisco

Managing Partner, Group Director Data & Tech Services Team
GroupM

Steve Silvestri

Vice President, Advanced Advertising
Discovery

Scott Brown

General Manager, Audience Measurement
Nielsen

Attendees

97% of attendees plan to come back in 2020!*

The annual event hosts 250+ executives with titles ranging in levels from Managers to Sr. Directors and SVP’s with primary job function focused on strategy, research, data, analysis, insights, marketing and operations. Here’s a sample of companies that have attended in the past:

*2019 post-conference survey

Agenda

  1. 12:50 pm - 1:00 pm

    Welcome/Housekeeping

  2. 1:00 pm - 1:15 pm

    Up Close & Personal: TiVo

    Sponsored by:

    TiVo
  3. 1:15 pm - 1:45 pm

    Cross Media Measurement – Where are We Today?

    The pressure for a cross platform measurement solution has resulted in buyers, sellers, associations and non-traditional measurement companies all becoming involved in establishing best practices, protocols and standards. That’s the good news. The bad news is that these entities are often speaking different languages and can be at odds with one another. This moment of peak fragmentation is the perfect time to hear from these diverse camps on where we stand on the road to a solution, and what we need to do now to get to our mutual destination.

    • Rob Jayson

      EVP, Insights & Analytics
      USIM
    • Helen Katz

      Moderator
      SVP, Global Director
      Publicis Groupe
    • Mariel Estrada

      VP, Cross Platform Measurement and Strategy
      WarnerMedia
    • Scott Brown

      General Manager, Audience Measurement
      Nielsen

    Sponsored by:

    Nielsen
  4. 1:45 pm - 2:00 pm

    Breaking Social Video Silos: Deduplicating Facebook & YouTube Audience Uniques

    Despite billions worldwide consuming social video, audience-based measurement hasn’t kept up, and the lack of an independent standard has led to a $13+ billion revenue gap in the digital video economy. 

    Comprising brand and publisher leaders, the Global Video Measurement Alliance co-developed a new standard for video measurement and analytics. By measuring de-deduplicated cross-platform unique viewers and minutes watched, you can now compare social video audiences directly to traditional forms of media like TV. 

    Join us as we discuss how these metrics can empower media companies, brands, and agencies to compare, partner, and invest effectively in the video marketplace.

    Sponsored by:

    Tubular
  5. 2:00 pm - 2:30 pm

    The Issue of Data Quality

    There is a lot of data to choose from. Some is critical for one project but not with another. How can you smartly tell which is which? This panel examines the way some pros have separated the wheat from the chaff using actual examples from media and data companies.

    • E.B. Moss

      Moderator
      Podcaster, Content Creator, Revenue-Driving Marketer
      Moss Appeal
    • Betsy Rella

      Vice President, Research & Data
      New York Interconnect
    • Kelly Kokonas

      EVP Global Data, Technology & Analytics
      Starcom
    • George Musi

      EVP of Marketing Sciences
      Publicis OneTeam - Citi

    Sponsored by:

    New York Interconnect
    New York Interconnect
    New York Interconnect
  6. 2:30 pm - 2:50 pm

    Attribution: Making Sense of the Long & Winding Road

    Attribution remains the Holy Grail for agencies, advertisers and media companies. But the consumer path to purchase is complicated and non-linear. With the continuing proliferation of platforms, devices and consumer touchpoints, what are the current best practices for attribution in an environment where last click is so last year? Discover what the top attribution experts are doing to accurately map out the consumer journey.

    • Steve Lanzano

      Moderator
      President, CEO
      TVB
    • Karima Zmerli, PH.D.

      Chief Data Sciences Offer
      Wavemaker
    • Pankaj Kumar

      Senior Vice President, Advertising Impact
      NBC Universal
    • Steve Silvestri

      Vice President, Advanced Advertising
      Discovery
  7. 2:50 pm - 2:55 pm

    Virtual Networking Break

  8. 2:55 pm - 3:15 pm

    Diversity’s Effect on Measurement

    How is the media industry responding to the Black Lives Matter and social justice movements in their work around measurement? This discussion will focus on how research studies, data collection and modelling are - and should be – transforming. Topics will include tactics to actualize data, rethinking our day to day practices to ensure that we are working toward greater equity, and more.

    • Simon Fenwick

      Moderator
      EVP, Diversity, Equity & Inclusion
    • Kendra Clarke

      Vice President of Data Science and Product Development
      sparks & honey
    • Mebrulin Francisco

      Managing Partner, Group Director Data & Tech Services Team
      GroupM
  9. 3:15 pm - 3:30 pm

    Measuring the Effectiveness of OTT as a Complement to TV

    As TV viewership habits in the U.S. increasingly shift to OTT, advertisers must combine TV and OTT together in their media mix in order to maximize their reach and drive campaign effectiveness and impact. Targeting and reaching untapped, qualified OTT audiences and measuring the increase in website traffic, store visits, brand lift and actual conversions is now more important than ever.  Brands and agencies must also understand the true incremental reach of their OTT campaigns in order to determine the proper allocation of spend across both TV and OTT.  This session will provide an insider's look at the latest methods and technologies being used to deliver the real-time actionable data that advertisers need to move beyond impressions, to impact - at massive scale.

    • Lynn Leahey

      Moderator
      Editorial Director
      Cynopsis
    • Soo Jin Oh

      Co-Chief Operating Officer
      Gamut

    Sponsored by:

    Gamut
  10. 3:30 pm - 3:35 pm

    Closing Remarks + Sweepstakes Giveaway

  1. 1:00 pm - 1:10 pm

    Welcome/Housekeeping

  2. 1:10 pm - 1:25 pm

    Measurement through the Incremental Reach of OTT

    OTT/CTV have transformed the way audiences watch television, with consumers increasingly watching programming across both linear and OTT platforms. As advertisers scale their OTT buys, it is important to know how they can measure daily incremental reach across OTT and Linear TV to better optimize their ad dollars.

    • Kevin O'Reilly

      SVP Data, Product, and Monetization
      a4 Media

    Sponsored by:

    a4 Advertising
  3. 1:25 pm - 1:55 pm

    Storytelling with Data

    Data on its own is not enough. Insights must be mined, stories must be discovered. This panel explains how to make sense of all of the data that is collected. What are the best ways to stitch together various data sets and make sense of a complicated landscape?

    • Danielle Sporkin

      U.S. Head of Integrated Planning
      OMD, USA
    • Dr. Maggie Zhang

      Head of OTT Measurement & Research
      Amazon Advertising
    • Dominique Batiste

      Moderator
      Communications Strategist
  4. 1:55 pm - 2:25 pm

    Privacy & Cybersecurity

    Three major initiatives – privacy, cybersecurity and blockchain – are beginning to impact our industry all at the same time. While privacy is advancing in Europe and on a state-by-state basis here in the US, cybersecurity is testing the limits of our systems, eroding consumer protections. Further, blockchain promises to link all datasets together tracking back to the individual level. How will all of these somewhat conflicting protocols – insuring privacy, protecting the consumer while also tracking the consumer’s sales journey - play out in the marketplace? 

    • Keesa Schreane

      Moderator
      Author: Corporations. Compassion. Culture (Wiley, 2021) Director: Risk & ESG Partnerships
      Host of Refinitiv Sustainability Perspectives Podcast
    • Chris Moschovitis

      Chairman and CEO of
      TMG E-Media
    • Austin Mazzella

      Legal Director of Data Protection and Privacy
      dentsu
  5. 2:25 pm - 2:30 pm

    Virtual Networking Break

  6. 2:30 pm - 2:55 pm

    Now what? The Map to Measurement’s Future

    There has been a lot of discussion about the best metrics to use in cross platform measurement. A move to impressions from ratings has been suggested as the universal metric. But is this metric just a stopgap to one that takes into account engagement or path to purchase, for example? The media ecosystem is evolving and this panel will discuss how measurement must evolve with it.

    • Tom Ziangas

      Moderator
      Senior Vice President, Research
      AMC Networks
    • Radha Subramanyam

      President and Chief Research & Analytics Officer, CBS Corporation
      CBS
    • Graeme Hutton

      SVP, Group Partner Research,
      Universal McCann
  7. 2:55 pm - 3:10 pm

    TV's Future is in our Hands: Change the Narrative

    Before our very eyes, TV is reinventing itself as a powerful cross-platform medium. But it's what we, as an industry, choose to do next that will solidify and grow its position in the modern media mix. The future of TV is in our collaborative hands. 

    Through industry-wide collaboration, we have the opportunity to protect ad spend and attract advertisers back to TV - all while ensuring it's a "win-win-win" for sellers, buyers and viewers alike.  

    Join TVSquared's Jo Kinsella to unpack how the industry is working together to foster innovation and usage and, ultimately, change the long-standing narrative around TV.  

    Explore how this highly competitive space can better collaborate to protect and grow the TV ecosystem. (After all, we're all working toward the same thing!)  
    Discover how brands, including those that came to TV for the first time during the pandemic, are leveraging this fragmented market to reach and engage with audiences across platforms and devices.
    Learn how advertisers and publishers are leaning into measurement and identity to power these changes.

    • Jo Kinsella

      EVP & Chief Revenue Officer
      TVSquared
    • Danielle DeLauro

      Executive Vice President
      VAB

    Sponsored by:

    TVSquared
  8. 3:10 pm - 3:20 pm

    Closing Remarks + Sweepstakes Giveaway

Featured Sponsors

Gamut
Insight Partner
Tubular
Effectv
a4 Advertising
TVSquared
New York Interconnect
TiVo
Nielsen
4A's

Sponsors

Why Sponsor

To reach your existing and potential clients, you’ll want to take advantage of the business environment that the Cynopsis Measurement & Data Conference provides. You’ll meet the decision makers from every category in the measurement and data space, from broadcast and cable networks, to digital publishers, and more. A Cynopsis sponsorship puts you in the center of the conversation, whether you’re speaking on a panel or solo, presenting research, or upping your brand’s awareness. Don’t miss out on the most important measurement event of the year. Click here for more Sponsorship details.

CYNOPSIS AD SALES

Mike Farina

203.218.6480

Albert Nassour

917.545.3129

who should sponsor

  • Measurement companies
  • Research companies
  • Analytics companies
  • Audience targeting companies
  • Addressable advertising companies
  • Technology companies
  • SEO platforms

Tickets

  • Early Bird

    $199
    Valid until
    October 27, 2020

    • Access to the Live Content
    • Virtual Networking
    • Downloadable Access to speaker presentations
    • Access to On-demand sessions (up to 30 days)
    • 25% off 2021 Measurement & Data Conference (June 2021)
    • Opportunity to win various contests/giveaways
  • Regular Price

    $299
    Valid until
    November 18, 2020

    • Access to the Live Content
    • Virtual Networking
    • Downloadable Access to speaker presentations
    • Access to On-demand sessions (up to 30 days)
    • 25% off 2021 Measurement & Data Conference (June 2021)
    • Opportunity to win various contests/giveaways
  • Vendor Rate

    $2,500

    Vendors will be required to pay; however, you may want to consider sponsoring, which comes with additional benefits. Contact Publisher Robbie Caploe at rcaploe@accessintel.com.

Cynopsis Members Receive Free Access + So Much More!

Maybe it makes sense to join? There’s an option for everyone – view here.

Sponsor

You won’t want to miss this opportunity to connect with the leading executives in the industry. Connect with the following Cynopsis team members today!

Mike Farina

mike@cynopsis.com
203.218.6480

Albert Nassour

anassour@accessintel.com
917.545.3129

Contact Us

Have a question? Email us at events@cynopsis.com or call 1-800-777-5006.

Programming Questions? Contact Robbie Caploe at rcaploe@accessintel.com.