03/03/20: DAZN hits the gas

Tuesday March 3, 2020

DAZN sees big things ahead, announcing plans to expand into 200 countries and territories as the countdown runs for the company’s its first global live event featuring Canelo Alvarez’ on May 2. DAZN is currently available in nine countries — Austria, Brazil, Canada, Germany, Italy, Japan, Spain, Switzerland and the United States, with the new rollout out focusing on an English-language service focused on boxing. “Beginning this spring, most of the world will have access to DAZN and its unmatched schedule of boxing events,” said DAZN Group Executive Chairman John Skipper, per Deadline. “Our roster of championship fighters represents some of the world’s most popular athletes and we’ll be working with them to stage spectacular international events for years to come.”

PROGRAMMING

Univision’s TUDN extended its agreement with UEFA to continue to serve as the exclusive U.S. Spanish-language broadcast rights partner for the UEFA Champions League for another three seasons beginning in 2021. As part of the renewal, TUDN will continue to carry the UEFA Champions League, UEFA Europa League, and UEFA Super Cup contests, and has added UEFA properties in the UEFA Europa Conference League and UEFA Youth League to its broadcast lineup.

ESPN went public with plans to add baseball Hall-of-Famer Chipper Jones to serve as a Major League Baseball analyst. The World Series Champion and eight-time MLB All-Star will debut as part of ESPN’s Opening Day coverage on March 26, as the game analyst for the Giants/Dodgers telecast at 4p. Jones will primarily serve as an ESPN MLB game analyst, contributing to Opening Day, weeknight baseball and Holiday Baseball coverage.

The NFL, which announced that female fandom reached an all-time high of 47% of NFL fans, is launching several initiatives that will roll out during Women’s History Month. Among them is an “NFL360” special debuting on International Women’s Day – March 8 at 9p on NFL Network. In addition, NFL Network will air A Lifetime of Sundays at 7:30p, which tells the story of the NFL through the perspective of four iconic female owners.

An all-new edition of the unscripted series The Shop, Uninterrupted debuts Saturday at 10 on HBO. Joining Carter will be Kansas City Chiefs quarterback and Super Bowl MVP Patrick Mahomes; actor Chadwick Boseman; Atlanta Hawks star point guard Trae Young; rapper, singer, songwriter and record producer Roddy Ricch; actress, comedian and author Tiffany Haddish; agency executive, entrepreneur and author Steve Stoute; and marketing executive Paul Rivera.

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[ SESSION SPOTLIGHT ] The Issue of Data Quality
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SPONSORSHIP & PROMOTION

AT&T landed LeBron James for a long-term strategic partnership with a “mutual mission to use technology, entertainment and innovation towards social advancement” and to promote new AT&T products and services. AT&T and James will work together across the AT&T family of brands, as well as partners like the NBA, with James appearing in the national advertising campaign for AT&T TV. As part of the multi-year, multi-faceted collaboration, AT&T is committed to developing a learning institute at the LeBron James Family Foundation’s I PROMISE Village by Graduate Hotels, which serves as transitional housing for the I PROMISE School’s students and families in immediate need of safe and stable housing.

Corona partnered with basketball commentator Kenny “The Jet” Smith to serve as the brand’s newest Corona Hotline Operator, taking the campaign from football into basketball. From March 1 – April 6, fans can call Kenny at 1-844-9-CORONA to be transported into game mode for a chance to win a $500 StubHub digital code, receive an offer from Drizly for $5-off delivery in select states or learn more about Corona’s support of the V Foundation. Smith will also take center stage in Corona’s “Find Your Bracket Beach” campaign – a complete 360-marketing effort – including TV advertising, retail programming, and social/digital promotion, all centered around the Corona Hotline.

DIGITAL, DATA & TECH

The Action Network and the PGA TOUR announced the launch of GolfBet, a golf-focused betting content platform that will be powered by The Action Network. Through the strategic partnership, the PGA TOUR will provide GolfBet content distribution via TOUR digital platforms, footage rights to support GolfBet video content, and official TOUR data to ensure that GolfBet and The Action Network offer golf fans and golf bettors the most accurate data and compelling content available. “We believe that golf fans and sports bettors alike are in search of a deeper level of information that has not existed until the launch of GolfBet,” said Norb Gambuzza, PGA TOUR’s SVP Media & Gaming. “The Action Network is the perfect partner to create this type of content platform to educate and entertain fans about responsible betting on golf while bolstering the overall gaming ecosystem. We are bullish that GolfBet content and the growth of sports betting will drive fan engagement and expand our overall audience.”

ESPORTS

Super Smash Bros. is getting a global circuit, with plans in place to launch the Smash World Tour around the world and featuring both Super Smash Bros. Melee and Ultimate. Players will be ranked based on their performance at select tournaments, and the top 31 players moving on to play for $250K. CEO Dreamland will serve as the first tournament listed on the schedule, with a over 25 community events on the docket.

The Metro Atlantic Athletic Conference is set to become the “first Division I NCAA Conference to hold its esports championships concurrently with its men’s and women’s basketball championships” when the New Jersey Army National Guard 2020 MAAC Esports Championships opens on March 13-14 in the Adrian Phillips Theater at Jim Whelan Boardwalk Hall in Atlantic City. Seven MAAC schools – Canisius, Manhattan, Marist, Niagara, Quinnipiac, Saint Peter’s and Siena will compete in four different games: League of Legends, Overwatch, as well as Rocket League, and Super Smash Bros. Ultimate presented in partnership with the Electronic Gaming Federation.

TSM named Mark Jacobs as Vice President of Digital Sales for Blitz based in New York. Jacobs joins after serving as the Senior Managing Director, Digital Sales for the Robb Report. Before that, he held key sales positions at Vertical Mass, Complex, and Break Media. In addition, he planned and executed multiple high-profile campaigns for MediaCom.

INDUSTRY & ROSTER MOVES

Excel Sports Management officially launched a women’s golf division, representing female professional golfers including Bronte Law, Kristen Gillman, Jillian Hollis, Andrea Lee, Albane Valenzuela and Sierra Brooks. These golfers will join longtime client, Cheyenne Woods, to round out the group. The new division is dedicated to managing contract negotiations, marketing opportunities, public relations strategies and brand development for new and existing clients competing in tournaments throughout the world.

SeventySix Capital announced an investment in LineLibrary, a Chicago-based company that is building a sports betting platform to serve customers around the world. In addition to SeventySix Capital’s financial and entrepreneurial support, Managing Director Chad Stender will take a board seat. In addition to new funding, LineLibrary is onboarding Jeff Urban as President. Urban was co-founder of Whistle Sports.

THE MAIN EVENT

Bruins/Lightning on NBCSN t 7:30p

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On This Day
1984: Peter Ueberroth is elected baseball commissioner.

In the Know
Which US President competed in the first two College World Series? (Email [email protected] with your answer and be sure to include your name, company and city).

Answer to Our Last Sports Trivia Question
For which university did Wilt Chamberlain play? Answer: Kansas. Kudos: Keith Marder-Halstead Real Estate/NY; Sean Walker-OMG/NY; Michael Ritz-Lenox Advisors/NY; Denis Barry-CBS/NY; Rick Rosenfelt-New York Red Bulls/Harrison; Michael Goodman-Radio One/Atlanta; Mike May-PHIT America/Wellington; Tony Ferranti-MMSI/Warwick; Matt Sautter-WideOrbit/Harrisburg; Andy Pittman-TAMU/College Station; Kyle Krebs-Intersection/Dallas-Ft. Worth; John Kukla-KDFW/KDFI/Dallas; Tom Doherty-Starcom USA/Chicago; David Hauptman/Denver; Rich Wolfe-Lone Wolfe Press/Scottsdale; Wendy Holmes-KCNC-TV/Denver; Greg Moloznik-GLM Media/Scottsdale; Dave Sikula-San Francisco State University/San Francisco; Rick Pike-InterMedia Advertising/Woodland Hills; Jim Himmel-TCB Media/San Clemente; Andy Babb-Super League Gaming/Santa Monica

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