01/05/18: Hulu lands rights to ABC's 'Lost'

Good morning. It’s Friday January 5, 2018 and this is your your first early morning Digital briefing.

TODAY’S CODEBREAKER

Long-Tail Keywords: In search-engine optimization, Long-tail keywords are keyword phrases that contain a minimum number of words, usually about three or four. Long-tail keywords are designed to target hyper-specific groups and demographics, as opposed to mass audiences. Though they’re less competitive than generic keyword terms, they can nonetheless be highly valuable for search engine optimization pros: Long-tail keywords help to snare users who already know exactly what they’re looking for, or exactly what they’re planning on buying.

JUST IN…

The island has a new home. Hulu nabbed the exclusive SVOD rights to all 6 seasons of ABC’s Lost. The series officially moved to Hulu yesterday. The rights had belonged to Netflix since 2009, thanks to a deal with Disney/ABC. It’s not too surprising: Disney is one of Hulu’s four corporate parents, and will eventually own a majority stake in the service, assuming its proposed megadeal with 21st Century Fox is finalized. Hulu has recently laid claim to other Disney/ABC content as well, including the exclusive SVOD rights to Designated Survivor, Black-ish, and the original ‘TGIF’ lineup of shows.

Note to all business owners: Try not to think too hard about Apple, unless you’d like to feel crushing jealousy. The tech giant announced that it generated $300 million worth of App Store revenue on January 1 alone, a new single-day record for the company. The holiday season has been good to Apple: Between December 24 and December 31, the company says that customers made $890 million worth of App Store purchases.

ADVERTISING

Snap might be looking to introduce a new ad product. According a report from AdAge, Snapchat is considering a change that would prevent users from skipping pre-roll ads until three seconds have elapsed. (YouTube, by comparison, makes ads skippable after five seconds.) At the moment, Snapchat allows users to skip ads right away – and the app’s users often skip them in less than a second. It’s not yet clear whether the three-second ads would be placed in Snapchat’s Discover section, ahead of user-generated Stories, or both.

A CYNOPSIS MESSAGE

How has your company made the world a better place?

The Cynopsis Social Good Awards

We’re recognizing excellence in the area of social good in the TV, entertainment and digital media industry. From sustainability partnerships and PSA’s to diversity campaigns and environmental initiatives, this is your opportunity to showcase your efforts and inspire others to do the same.

Enter by January 10^th

OTT + SVOD

Dish Network has reached a new measurement pact with comScore, the companies announced. Specifically, comScore says it will create a new cross-platform measurement product to measure addressable ads. The system will measure impressions from Dish Network-owned OTT TV service Sling TV, along with impressions from Dish’s satellite set-top boxes. The new service is designed to let Sling TV advertisers take a closer look at campaigns that run across mobile, desktop, and connected TV platforms, as well as linear ad impressions on Dish’s traditional service. Dish has offered addressable ads since 2012.

PLATFORMS + APPS

Apple has joined the Alliance for Open Media, an industry group dedicated to pushing for an open standard for web delivery and compression. The group was first launched in 2015, and has since accumulated the highest of high-profile members. Aside from Apple, companies including Google, Facebook, Amazon, Microsoft, and Netflix had already joined the group. Apple’s induction was first noticed by CNET.

INFLUENCERS

Logan Paul has put his vlog on hiatus. The social media star ignited a firestorm of criticism this week, when he posted a graphic video that included a real-life encounter with the body of a suicide victim. “[T]aking time to reflect,” he posted on Twitter . “No vlog for now/see you soon.” It wasn’t clear immediately when he planned to start posting videos again.

PROGRAMMING

Facebook’s ‘Watch’, the platform’s section for longer-form video content, just landed one of its more high-profile bits of content. CBS is introducing short-form videos from its late-night shows to the platform. Starting yesterday, fans gained access to clips from The Late Show with Stephen Colbert. Clips from The Late Late Show with James Corden will hit the Watch section this Monday, January 8. CBS and Facebook haven’t discussed the business terms of their new pact. The Watch section first launched in August.

Yakko, Wakko and Dot are making a comeback. Hulu has teamed up with executive producer Steven Spielberg to revive the ‘90s cartoon show Animaniacs. (Spielberg held the same title on the original series.) New episodes aren’t slated to begin streaming until 2020. In the meantime, Hulu has now begun offering all 99 episodes episodes of the original series, along with episodes of ‘Pinky and the Brain,’ ‘Pinky, Elmira and the Brain,’ and ‘Tiny Toon Adventures.’ May your inner ‘90s kid rejoice.

Haters Back Off won’t find a new home. Colleen Ballinger, the show’s star and creative, took to YouTube to clarify that legal considerations will prevent her from bringing the series to another service. Given that the show’s main character, Miranda Sings, had originated as a YouTube character, some had speculated that YouTube Red might be a natural destination for the show.

CYNOPSIS TOP WOMEN IN DIGITAL AWARDS

Who’s rising to the top… and what are you going to do about it? Nominate (before next week’s deadline!) inspirational female leaders for the prestigious Cynopsis Top Women in Digital Awards. Just click here.

AUDIO + MUSIC STREAMING SERVICES

One day after news broke that Spotify had filed for its upcoming public offering, the company announced that it now has over 70 million paid subscribers. The announcement came via an exceedingly brief tweet. (“Hello, 70 million subscribers,” it read.) Spotify’s public offering – expected to be a direct listing, rather than a traditional IPO – is likely to come within the first quarter of 2018.

MEASURING UP

Every week, millions of viewers around the world use TV Time to track the shows they’re watching. TV Time uses this data to determine the Most Binged shows of the week. Below, check out the Binge Report for December 25 through December 31

The Julius Influencer Ranking, from influencer marketing platform Julius, is based on an influencer’s Average Engagement (the daily sum of engagements over the past 60 days) on an individual social platform or overall social presence. Below, check out the Top 10 True Crime Influencers from October to November 2017.

EXECUTIVE MOVES

Twitter made an important new promotion. The company announced that it has elevated Stephanie Prager from Head of U.S. Agency Development to Head of Global Agency Development. (The promotion consolidates both roles into a single job.) Prager, an agency veteran herself, will now oversee partnerships with companies like WPP, Omnicom, Dentsu, Publicis, and Interpublic Groupe. Prager told Adweek that her chief focus in the new year will be helping brands and agencies address their primary concerns, such as brand safety. She also emphasized that video content will be “a huge focus” for Twitter.

Misconduct allegations have undone yet another media figure. This time it’s Steve Butts, the now-former Editor-in-Chief of IGN Entertainment, a well-known publisher and media company covering the world of video games. Butts was fired following an internal investigation. The news was first reported by the gaming-focused site Kotaku, and later confirmed in a statement from Mitch Galbraith, IGN’s EVP and GM. According to Kotaku, the investigation began after an unidentified staffer accused Butts of harassment. IGN Chief Content Officer Peer Schneider will now take over Editor-in-Chief duties on an interim basis.

TRIVIA

Our Last Trivia Question: Unbreakable Kimmy Schmidt’s Tituss Burgess has a background in theater. From 2007-2008, he played “Sebastian” in which Broadway musical? Answer: The Little Mermaid. Kudos to Andy Pittman-TAMU/TX, Lindsey Waldon-A+E Networks/NY, Matt Meachem-Gracenote/NY, Susan-Nessanbaum Goldberg-M and S Entertainment/CA, Gabrielle Peddro Fredrick-National Geographic/Washington, DC, Rick Wiener-Allebach Communications, Bill Graff-beIN Sports/FL, Tom Moore-Kalt Productions/CA, David Westberg-SAG-AFTRA Federal Credit Union/CA, Stephanie Ann-Inside Lacrosse/MD, Lorrie Shilling/CA, Christine Allen-McGee Media/nY, Luke Watson-Essential TV/nY, Gina Chen-Vox Media/NY, and Mathew Tombers-Intermat, Inc./NY

Follow-up: Which musical theater star played Princess Ariel in the original Broadway cast of The Little Mermaid? (Email [email protected] with your answer and be sure to include your name, company, city and state.)

A CYNOPSIS MESSAGE

Announcing the 2018 Cynopsis TV Awards Finalists

Awards Gala | Wednesday, February 7^th | NYC

The Cynopsis TV Awards salute excellence in national TV programming – from writing and directing, to casting and hosting and more – and we’re thrilled to announce this year’s finalists! The work of our finalists has enriched and entertained a broad audience. We look forward to celebrating them, and announcing the winners, at our Annual Cynopsis TV Awards Gala taking place on February 7th from 4:45pm – 8:00pm at Espace in NYC.

VIEW FINALISTS

SHORT FORM SPOTLIGHT

Netflix chose a novel way to confirm that it had greenlit a sequel to Bright, the fantasy/cop film hybrid that premiered on the service lest month. In a new video, a group of “orc” actors (translation: people in some goofy makeup) enthusiastically discuss their reasons for wanting to star in the sequel. Check it out here.

David Teich
Roberta Caploe Publisher @robertacaploe	Diane K Schwartz Senior Vice President Media Communications Group	Cynopsis Ad Sales Mike Farina \| 203-218-6480 VP, Sales	Cynopsis Job Listings Sales Trish Pihonak \| 203-899-8459 Director of Operations

CYNOPSISJOBS – For More jobs, please visit Cynopsis.com

CASTING NOTICE OF THE DAY

Parents, do your kids age 7-13 share a room? Do they really need their own rooms? An awesome new renovation series wants to treat your kids to the room transformations of their dreams. If you own your home, live in the NY Metro area and are a family with two kids sharing a bedroom, with potential space to expand, we want to hear from YOU! Email [email protected] explaining the crowded bedroom situation.

JOB OPENING: DIRECTOR, REVENUE REPORTING & ANALYTICS/ION Media/NYC: Support CCO in strategically mngng inventory, maximizing rev & optimizing commercial ops. Provide budgets, forecasts & long term plans for Commercial Ops.10+ yr exp in finance. Maint 5yr financial modeling for topline of business. Full info/apply HERE (1/16)

JOB OPENING: APPLICATIONS WEB DEVELOPER/ION Media/West Palm Beach FL: Provide strategic tech & architecture recommendations in dvlpng websites ION; Create new interactive tools (web-based, mobile, social media) to engage consumers & promote our on-air offerings. 5+yrs exp web application dvlpmnt. Full info/apply HERE (1/16)

JOB OPENING: ACCT EXEC, DIGITAL VIDEO SALES East/Sony Pictures/Crackle/PlayStation Vue/NY: Sell portfolio of video products from straight media to deep brand integrations. Min 5 yrs successful digital advertising exp, incl track record of results w/quarterly revenue goals. Job# JR17-11413. More HERE (1/15)

JOB OPENING: MANAGER BRAND MANAGEMENT, CLASSIC MEDIA/NBCU/Universal City CA: Support Dir-Brand Mngmnt & EVP-Creative to activate/monetize Classic Media, & non-franchise DreamWorks & NBCU catalog properties. Min 3 yrs consumer mktg exp w/demonstrated ability to proactively lead initiatives. Full info/apply HERE (1/15)

JOB OPENING: ANALYST, CONTENT ACQUISITIONS DILIGENCE/ION Media/NYC: Resp for providing quantitative diligence & analytical support in acquisition of prgrm content. 4+ yrs relevant exp; prior exp at studio, TV or digital media A +. Est’d track record of operational success & financial growth. Full info/apply HERE (1/15)

JOB OPENING: DIRECTOR, BUSINESS DEVELOPMENT/TELEMUNDO/LA: Resp for rev generation utilizing TV, Internet, OOH, Mobile, Integrations & sports. Maintain/grow client direct acct list for existing & new brands. Min 5+ yrs Bus. Dev w/specific focus on client direct relationships pref brdcst ops or media co. Full info/apply HERE (1/15)

JOB OPENING: SALES ACCOUNT MGR/KNBC/Universal City: Resp for dvlopng creative solutions based on advertiser needs/wants. Dvlp clients packages and presentations, utilizing excellent presentation skills. Negotiate advertising schedules and rates. Full info/apply HERE (1/15)

JOB OPENING: EXECUTIVE ASSISTANT/NBCU/NYC: Support admin needs for President of Strategy & Commercial growth. Professionally answer phones, take minutes at meetings, coord calendars incl meetings/appts. BA req’d MBA pref’d. 1yr exp working in media. Full info/apply HERE (1/14)

JOB OPENING: STRATEGIST/Gamut Smart Media (Cox Media Group)/NYC: Buy/trade digital ads through a demand-side platform. Monitoring/optimizing mult campaign executions in timely manner. Exceptional troubleshooting & problem solving skills. Knwlg of DFP, OAS, OpenX as wella s 3^rd party ad tags. Full info/apply HERE (1/14)

JOB OPENING: MEDIA STRATEGIST/Gamut Smart Media (Cox Media Group)/NYC: Dvlp strategic plans for clients that increase brand awareness & generate ROI. Exc client presentation, negotiation skills. 2yrs supporting either a dig media buying, selling dept or other related media exp. Full info/apply HERE (1/14)

JOB OPENING: DIGITAL AD OPS TRAFFICKER/Gamut Smart Media (Cox Media Group)/NYC: Mng outsource partners to ensure campaign trafficking is completed & QA their work. Coord w/publishers to ensure they have received creative & are ready to launch on time.1-5 yrs of digital ad operations trafficking exp. Full info/apply HERE (1/14)

JOB OPENING: ACCOUNT EXEC/Gamut Smart Media (Cox Media Group)/NYC: Proactively prospect, qualify/grow/maintain NY accts. Drive ad rev through direct sales. 3-5 yrs of exp at digital agency & or digital sales exp. Strong understanding NY mkt w/client relationships agency media planners/supervisors. Full info/apply HERE (1/14)

JOB OPENING: SEGMENT PRODUCER/MSNBC/NYC: Responsible for delivering in depth news stories. Exp’d seg prod to write/prod segments w/speed & accuracy for daily news prgrmng, in a breaking news envir. 5+ yrs of exp in live TV broadcast TV, etc & 3+ yrs in both tape/desktop editing. Full info/apply HERE (1/13)

JOB OPENING: MGR, PARTNERS BRAND MARKETING (New Release)/NBCU/Film Ent Group/Universal City: Owner of mktg P & L, oversee execution of mktg plans to ensure projects are executed to budget & profitability is maximized. Min 3 yrs consumer mktg exp w/a demonstrated ability leading initiatives. Full info/apply HERE (1/13)

JOB OPENING: NATIONAL SALES MANAGER/KNBC/LA: Responsible for leading the National sales effort for KNBC, including cross platform opportunities. Work with VP of Sales, Local Sales Managers and Traffic department. Full info/apply HERE (1/13)

JOB OPENING: SALES ASSISTANT/TELEMUNDO/Newton MA: Assist acct mgrs in preparation of sales material & presentation to ad agencies & provide sales admin support thru the processing of sales orders. 3 yrs sales asst; customer srvc rep at TV station or rep firm a +. Full info/apply HERE (1/13)

JOB OPENING: AD SALES ASSISTANT/Crown Media Family Networks/NY: Provide support to Ad Sales by working W/Acct Execs to srvc clients. Including sales orders, move requests and media schedules. Detail oriented w/orgnzt’l skills to keep efficient work sched. BS or 2 yrs exp. req. Full info/apply HERE (1/11)

JOB OPENING: HUMAN RESOURCE MANAGER, CABLE ENTERTAINMENT/NBCU/Universal City CA: Provide HR support for employees within the Cable Studios, Cable Scripted Content & Cable Business Affairs organizations. Min 5 yrs relevant HR exp incl recruiting, employee relations & organizational dvlpmnt. Full info/apply HERE (1/11)

JOB OPENING: SALES ASSISTANT/NECN/NEWTON MA: Assist Acct Exec in preparation of sales material and presentation to ad agencies & provide sales admin support thru the processing of sales orders from inception, beyond conclusion. 3 yrs of sales asst; customer srvc rep at a TV station or rep firm is a + Full info/apply HERE (1/11)

JOB OPENING:STRATEGIC PLANNING MGR US/DCMN/NYC: Dvlp individual & sustainable growth solutions for digital brands based on in-depth mktg research, consumer insight, & mkt analysis. 3 – 5 yrs exp in campaign mngmnt on an operational level w/ online and offline mktg channels. Full info/apply HERE (1/11)

JOB OPENING: MGR CULTURAL INSIGHTS/A+E Networks/NY: cultivating consumer & cultural insights via analysis of syndicated & primary research sources, understanding how sociological forces impact content choices & mktg messages. Full Info/Apply HERE (1/11)

JOB OPENING: BRAND MARKETING COORDINATOR/MSNBC/NYC: Support the development and execution of topical promotion and cross-platform marketing campaigns for the MSNBC brand and shows. 2 + years of professional marketing experience; experience at an agency or media company is pref’d. Full info/apply HERE (1/10)

JOB OPENING: DIRECTOR, SALES DEVELOPMENT DIGITAL/ION Media/NY or LA: Entrepreneurial sales dvlpmnt professional w/dedicated focus on Digital Tech industry to build existing client relationships & dvlp partnerships to generate new ad accts & revenue. 10+ yrs TV selling or related ad sales exp. Full info/apply HERE (1/10)

JOB OPENING: ASSISTANT, COMMERCIAL OPERATIONS/ION Media/NYC: Resp for providing a wide range of high-level admin support to the CCO, thru effective mngng, organizing & leveraging of the executive’s time. Min 4 yrs administrative exe, preferably w/Sr level execs. Exp TV brdcstg envir pref’d. Full info/apply HERE (1/10)

JOB OPENING: DIRECT RESPONSE TV MEDIA BUYER/Advertising Advantage Media/Orlando: Seeks candidate w/positive & professional demeanor w/nat’l direct response TV media buying exp to thrive in competitive envir. 3-5 yrs exp in field, holding a BA deg or equivalent relevant exp. Resume/cvr HERE (1/10)

JOB OPENING: MARKETING COORDINATOR/ION MEDIA/NYC: Coordinate and handle event sponsorship assets across all client verticals; Mng premium/inventory closet req’s/fulfillment. 2-4 yrs mktg exp, preferably in TV, media, and/or entertainment. Trade/consumer show/event exp. Exc written/comm skills. Full info/apply HERE (1/10)

JOB OPENING: DIGITAL TECH PRODUCER/NBC Sports/San Fran: Lead content creation and serve as platform manager for nbcsportsbayarea.com. 5+ yrs exp media technology (digital publishing) and Drupal Full info/apply HERE (1/9)

JOB OPENING: DIRECTOR, SPONSORSHIP SALES/ESL/NY/LA: Largest eSports co searching for candidate to work ind but be collaborative finding new leads thru outreach strategically targeting corps; Sched meetings; help dvlp integrated mktg solutions. Min 5yrs sponsorship sales, Sports mktg/media sales pref’d. Full info/apply HERE (1/9)

JOB OPENING: ACCOUNT EXECUTIVE/ESL/NY/LA: Largest eSports co searching for candidate to Utilize creative & traditional outreach to drive sponsorship revenue growth. Mng sales pipeline through Capsule CRM 2 yrs of Consumer mktg &/or retail sales promotion exp is req’d. Sports mktg/media sales pref’d. Full info/apply HERE (1/9)

JOB OPENING: SR MEDIA PLANNER/DCMN/NYC: Resp for assigned clients & their mktg campaigns focus on performance-driven TV campaigns. Interpretation of campaign results & ability to explain them to clients & discuss results w/them on advanced level. 4 yrs working exp Digital Mktg and/or DRTV. Full info/apply HERE (1/9)

JOB OPENING: OPERATIONS COORDINATOR/Paramount Network/NYC: Mng delivery of final promos to ntwks operations center for nat’l brdcst. Resp for final QC of content before air & assigning ISCI codes for delivery. Exp working in post prod facility dealing w/tech specifications & communicating w/tech support. Resume HERE (1/9)

JOB OPENING: ASSOCIATE BOOKING PRODUCER/MSNBC Meet The Press Daily/DC: Book wide variety of nat’l & Internat’l newsmakers, experts, and guests from various fields. 2 yrs of exp in live TV, pref cable news, incl rsrchng info & tracking down guests. Full info/apply HERE (1/6)

JOB OPENING: SEGMENT PRODUCER/MSNBC The 11th Hour/NYC: Produce and write segments for The 11th Hour with Brian Williams. Must have at least 3 yrs of exp in live TV. 3 yrs in both tape and desktop editing. Thorough kwldg of American politics/history. Full info/apply HERE (1/6)

JOB OPENING: ASSOCIATE PRODUCER/Worldwide Exchange/CNBC/Englewood Cliffs NJ: Responsible for working with Executive Producer, Sr Producers, Producers Ne&ws Assistants to produce CNBC Business News program. 1-2 yrs Prod exp. Full info/apply HERE (1/6)

JOB OPENING: FINANCIAL ANALYST/NBC Entertainment/NYC: Mng mktg, public relations, and digital budgets for all First Run and Off Network programs; collaborate with operational leaders to guide spending decisions. BA deg in Finance, accounting, Bus Admin. Min 1yrs exp finance or accounting. Full info/apply HERE (1/6)

JOB OPENING: MARKETING MANAGER/NBCUOTS – Skycastle/NYC: Cross-platform marketing profession to join NBC Skycastle sales marketing team creating innovative campaigns to drive revenue to our properties and results for our clients. Min 3 yrs mktg exp within a media company or agency is req’d. Full info/apply HERE (1/6)