OTT + SVOD
Dish Network has reached a new measurement pact with comScore, the companies announced. Specifically, comScore says it will create a new cross-platform measurement product to measure addressable ads. The system will measure impressions from Dish Network-owned OTT TV service Sling TV, along with impressions from Dish’s satellite set-top boxes. The new service is designed to let Sling TV advertisers take a closer look at campaigns that run across mobile, desktop, and connected TV platforms, as well as linear ad impressions on Dish’s traditional service. Dish has offered addressable ads since 2012.
PLATFORMS + APPS
Apple has joined the Alliance for Open Media, an industry group dedicated to pushing for an open standard for web delivery and compression. The group was first launched in 2015, and has since accumulated the highest of high-profile members. Aside from Apple, companies including Google, Facebook, Amazon, Microsoft, and Netflix had already joined the group. Apple’s induction was first noticed by CNET.
Logan Paul has put his vlog on hiatus. The social media star ignited a firestorm of criticism this week, when he posted a graphic video that included a real-life encounter with the body of a suicide victim. “[T]aking time to reflect,” he posted on Twitter . “No vlog for now/see you soon.” It wasn’t clear immediately when he planned to start posting videos again.
Facebook’s ‘Watch’, the platform’s section for longer-form video content, just landed one of its more high-profile bits of content. CBS is introducing short-form videos from its late-night shows to the platform. Starting yesterday, fans gained access to clips from The Late Show with Stephen Colbert. Clips from The Late Late Show with James Corden will hit the Watch section this Monday, January 8. CBS and Facebook haven’t discussed the business terms of their new pact. The Watch section first launched in August.
Yakko, Wakko and Dot are making a comeback. Hulu has teamed up with executive producer Steven Spielberg to revive the ‘90s cartoon show Animaniacs. (Spielberg held the same title on the original series.) New episodes aren’t slated to begin streaming until 2020. In the meantime, Hulu has now begun offering all 99 episodes episodes of the original series, along with episodes of ‘Pinky and the Brain,’ ‘Pinky, Elmira and the Brain,’ and ‘Tiny Toon Adventures.’ May your inner ‘90s kid rejoice.
Haters Back Off won’t find a new home. Colleen Ballinger, the show’s star and creative, took to YouTube to clarify that legal considerations will prevent her from bringing the series to another service. Given that the show’s main character, Miranda Sings, had originated as a YouTube character, some had speculated that YouTube Red might be a natural destination for the show.
CYNOPSIS TOP WOMEN IN DIGITAL AWARDS
Who’s rising to the top… and what are you going to do about it? Nominate (before next week’s deadline!) inspirational female leaders for the prestigious Cynopsis Top Women in Digital Awards. Just click here.
AUDIO + MUSIC STREAMING SERVICES
One day after news broke that Spotify had filed for its upcoming public offering, the company announced that it now has over 70 million paid subscribers. The announcement came via an exceedingly brief tweet. (“Hello, 70 million subscribers,” it read.) Spotify’s public offering – expected to be a direct listing, rather than a traditional IPO – is likely to come within the first quarter of 2018.
Every week, millions of viewers around the world use TV Time to track the shows they’re watching. TV Time uses this data to determine the Most Binged shows of the week. Below, check out the Binge Report for December 25 through December 31
The Julius Influencer Ranking, from influencer marketing platform Julius, is based on an influencer’s Average Engagement (the daily sum of engagements over the past 60 days) on an individual social platform or overall social presence. Below, check out the Top 10 True Crime Influencers from October to November 2017.
Twitter made an important new promotion. The company announced that it has elevated Stephanie Prager from Head of U.S. Agency Development to Head of Global Agency Development. (The promotion consolidates both roles into a single job.) Prager, an agency veteran herself, will now oversee partnerships with companies like WPP, Omnicom, Dentsu, Publicis, and Interpublic Groupe. Prager told Adweek that her chief focus in the new year will be helping brands and agencies address their primary concerns, such as brand safety. She also emphasized that video content will be “a huge focus” for Twitter.
Misconduct allegations have undone yet another media figure. This time it’s Steve Butts, the now-former Editor-in-Chief of IGN Entertainment, a well-known publisher and media company covering the world of video games. Butts was fired following an internal investigation. The news was first reported by the gaming-focused site Kotaku, and later confirmed in a statement from Mitch Galbraith, IGN’s EVP and GM. According to Kotaku, the investigation began after an unidentified staffer accused Butts of harassment. IGN Chief Content Officer Peer Schneider will now take over Editor-in-Chief duties on an interim basis.
Our Last Trivia Question: Unbreakable Kimmy Schmidt’s Tituss Burgess has a background in theater. From 2007-2008, he played “Sebastian” in which Broadway musical? Answer: The Little Mermaid. Kudos to Andy Pittman-TAMU/TX, Lindsey Waldon-A+E Networks/NY, Matt Meachem-Gracenote/NY, Susan-Nessanbaum Goldberg-M and S Entertainment/CA, Gabrielle Peddro Fredrick-National Geographic/Washington, DC, Rick Wiener-Allebach Communications, Bill Graff-beIN Sports/FL, Tom Moore-Kalt Productions/CA, David Westberg-SAG-AFTRA Federal Credit Union/CA, Stephanie Ann-Inside Lacrosse/MD, Lorrie Shilling/CA, Christine Allen-McGee Media/nY, Luke Watson-Essential TV/nY, Gina Chen-Vox Media/NY, and Mathew Tombers-Intermat, Inc./NY
Follow-up: Which musical theater star played Princess Ariel in the original Broadway cast of The Little Mermaid? (Email firstname.lastname@example.org with your answer and be sure to include your name, company, city and state.)