01/21/20: Cynopsis Media Tech Update

 

 

Tuesday January 21, 2020

Verizon Media has launched a “privacy-focused” search engine, OneSearch, offering no cookie tracking, data-storing or data-sharing with advertisers. “OneSearch doesn’t use your search habits or profile data to filter or optimize search results,” said the company. “OneSearch gives you a wider, deeper range of results without bias.” Its Advanced Privacy Mode encrypts search items and search URL, masking users’ search intent from third parties.

Fastly, provider of a global edge cloud platform, announced Origin Connect, a direct private network connection between an organization’s origin server and a Fastly Shield point of presence. Comparing Origin Connect to plugging directly into an outlet instead of connecting to an extension cord first, Fastly says companies will be able to reduce transit costs as well as the risks of content lag associated with any additional path content travels to get from initial client request to an origin server, and back to the end user.

Vibenomics, a provider of streaming audio experience solutions and the industry’s first audio out-of-home programmatic advertising marketplace, has joined DPAA. The company enables location-based businesses to create and control their background musical vibe. “Vibenomics is a welcome partner that helps fulfill our promise of ‘digital out-of-home everything’ by offering brands a unique opportunity to speak directly to target audiences at the point-of-sale through background audio advertising, which has been shown to have a positive impact on how much time consumers spend in a store, what they buy and how much they spend,” said Barry Frey, DPAA President & CEO.

The value of pirate video services accessed by pay TV and non-pay TV users will exceed $67 billion worldwide by 2023, according to a report from Parks and Associates, Video Piracy: Ecosystem, Risks and Impact. “Credential sharing falls into two categories. Most sharing is casual, with no intent to profit. But the bigger risk is from pirates that purchase large stolen consumer databases via the ‘Dark Web’ and use automation to discover penetrable end user accounts,” said Steven Hawley, contributing analyst at Parks Associates and managing director of Piracy Monitor.

Instagram is removing the orange IGTV button form its homepage. “As we’ve continued to work on making it easier for people to create and discover IGTV content, we’ve learned that most people are finding IGTV content through previews in Feed, the IGTV channel in Explore, creators’ profiles and the standalone app. Very few are clicking into the IGTV icon in the top right corner of the home screen in the Instagram app” a Facebook company spokesperson told TechCrunch. “We always aim to keep Instagram as simple as possible, so we’re removing this icon based on these learnings and feedback from our community.”

TiVo’s Video Trends Report: Q4 2019 found that in a digital age, major networks still have broad appeal. The most popular nets survey respondents said they’d want in an a la carte bundle were ABC (61.2%), CBS (55.1%), Discovery (48.3%), A&E (47.8%), NBC (47.4%), Fox (46.7%), History (41.4%), FX (40.2%), AMC (38.3%) and Food Network (37.9%). Other findings include:
· 72% of survey respondents want the ability to view, browse and search available content from a unified experience or interface.
· Consumers spend an average of 11+ minutes discovering new shows or movies through major OTT platforms.
· 54% of respondents indicated learning about new shows or movies from commercials or ads running within their content.
· More than 85% of respondents said recommendations from their pay-TV and/or streaming provider(s) are either “sometimes” or “always” accurate.
· Respondents want an average of 22 channels in their TV packages and are willing to pay $33+ per month to access them.

The Cynopsis Rising Star Awards

“They’re the innovators and champions of change with the skill, commitment and passion to help guide an industry during an exciting, but tumultuous time. We are honored to shine a light on these future leaders, as well as the companies that are empowering them.” – Robbie Caploe, Publisher |CYNOPSIS

View honorees here and make plans to join us in NYC on Thursday, February 6th for the Cynopsis Best Of The Best Awards luncheon.

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Tru Optik, the identity resolution company for OTT and CTV, struck an agreement with NCSolutions, a company aimed at improving advertising effectiveness for the CPG ecosystem. NCS segments will now be available on the Tru Optik Data Marketplace for OTT/CTV, streaming audio and gaming advertising campaigns.

What does Sir Isaac Newton have to do with TV today? Media consultant Brad Adgate, an expert in digital strategy, market research and competitive intelligence, suggests the scientist’s third law of motion – for every action there is an equal reaction – has everything to do with the impact of the NFL on television, and why the FCC could help station groups achieve the scalability they need to negotiate effectively. “In recent years, station groups have petitioned the FCC to expand ownership caps to no avail,” says Adgate. “With the chance stations could lose NFL games to digital media, perhaps next time the FCC will relax the ownership caps for stations.” For more from Adgate, go to Cynsiders.

Google offered a timeline for phasing out support for third-party cookies in Chrome. In addition to its plans to limit insecure cross-site tracking starting in February, the company intends to end support within two years. “By undermining the business model of many ad-supported websites, blunt approaches to cookies encourage the use of opaque techniques such as fingerprinting (an invasive workaround to replace cookies), which can actually reduce user privacy and control,” said Google in a blog post. “We believe that we as a community can, and must, do better.”

Google’s approach is “quite brilliant in that it appears Google will hold themselves to the same standard as the industry, however we shouldn’t be naïve,” opined Matt Keiser, Founder and CEO of LiveIntent. “For Google, Google and YouTube is where the majority of their money comes from, and first-party cookies from YouTube will be unaffected by this change.” Said Adam Solomon, CMO of Lotame, “The real question is whether Google’s actions will speak louder than its words, namely all good actors being given equal opportunity to leverage this tech similarly without undue advantage given to Google in the process.”

How people react to an ad varies on the individual, the ad type, and the situation. First-party data platform Disqo released a report, Ad Reactions Study, that gauged how people feel about the most common kinds of advertising. The most negative reactions came from pop-up ads that take users away from the site they’re on (10%), ads on social for a brand they don’t know (13%), and ads within an app that are for another brand (14%). “Unsurprisingly, people react more positively when advertising is either related to their current browsing interests or pertains to a brand for which they already have a positive affinity,” said the report. “While pop-up promotions on a given site or app may elicit a positive reaction when it provides a meaningful message – such as a discount – that is related to the current content the person is browsing, ads that are both interruptive in nature and disconnected in context are not advised.”
Findings include:
· 63% said advertising has a negative impact on their experience
· 60% feel strongly negative when seeing a pop-up ad take them away from the site they’re on
· 52% would react positively to a visual ad for a product they’re shopping for
· 48% expressed they are okay with viewing ads while browsing social media

Cynopsis Team

Lynn Leahey
Editorial Director
@Lynn_Leahey
Kerry Smith
Division President
Access Intelligence

Roberta Caploe
Publisher
@robertacaploe

Cynopsis Ad Sales
Mike Farina
203-218-6480

Albert Nassour
917-545-3129

Cynopsis Job Listings Sales
Trish Pihonak
203-899-8459
Director of Operations

CynopsisJobs
Check out more jobs in Cynopsis Classifieds »
Job of the day
MGR REVENUE CLAIMING
A+E
NYC

Work w/team to oversee content and revenue claiming on a variety of platforms across the portfolio of brands. Minimum 3-5 years of prior experience in Digital Media/Production or related technically focused field. Full info HERE (2/1)

CONTENT DISTRIBUTION >>
MGR/DIRECTOR/One Animation/Singapore:
Dvlp/execute long-term strategy w/sustainable & operational excellence building One Animation’s global sales footprint for our portfolio of content & dvlpng new accts. 5-8yrs exp sales and/or content dist; exp in brdcst TV &/or digital platform sales are a plus. Full info HERE (2/1)

INTERACTIVE PRODUCTION COORD >>
9 Story Media Group/NYC: Key responsibilities incl supporting series & interactive producers in content mngmnt, tracking & organization. Role will also liaise between key creative, prod animation & interactive teams. 2 yrs of animation and/or preschool interactive content prod. Full info HERE (2/1)

INTEGRATED SALES PLANNER >>
A+E Networks/IL:
Assist sales staff to maximize the advertising revenue for A+E Networks by creating plans & integrated proposals, stewarding accts & supporting the Account Executives with proposals & deal inventory mgmt. Full Info/Apply: HERE (2/1)

PRODUCER >>
Dreamworks TV/Universal City CA: Produce content for kids and must have a comedic sensibility. Film school graduate preferred. Minimum of 3-5 years experience in producing digital short-form content or traditional television. Ability to produce multiple genres. Full info HERE (1/31)

ACCOUNT EXECUTIVE, DIRECT RESPONSE >>
ION Media/NYC:
Responsible for selling direct response air time for ION Television, and achieving quarterly and annual revenue goals. Minimum of 5 years of direct response experience. Full info HERE (1/31)

DIRECT RESPONSE SALES, ACCOUNT EXECUTIVE >>
ION Media/NYC:
Responsible for selling direct response air time for ION Plus and Qubo, and achieving quarterly and annual revenue goals. Minimum of 5 years of direct response experience. Full info HERE (1/31)

NETWORK SALES, ACCOUNT EXECUTIVE >>
ION MEDIA/NYC: Focus on developing new and growing business among major agencies via strong relationships and superior client service. 5+ years of sales experience with national cable, broadcast ad sales or media buying background required. Full info HERE (1/31)

SALES PLANNER >>
UPtv/NYC: Develop media proposals and work directly with Account Executives and Pricing & Planning. At least 1+yrs related cable exp; or equivalent combination of education and exp. MS knowledge a must and Deal Maker knwlg a +. Full info HERE (1/31)

MANAGER, LINEAR & CROSS-PLATFORM RESEARCH >>
USA & SYFY/NYC: Leverage performance metrics to develop strategies for optimizing viewership. 4+ yrs exp in the entertainment industry: knowledge of TV – linear and cross-platform – pref’d. Full info HERE (1/30)

SR ANALYST, VIDEO SUBSCRIPTIONS & MEMBERSHIP >>
First Look Media/NYC: Maintain, understand & leverage the organization’s quantitative/qualitative data in support of its premium video streaming offer. 3-5yrs exp w/video content analytics w/focus on subscriber acquisition & retention, pref within TV, film, ent, music or video enviro. Full info HERE (1/30)

DIRECTOR, SALES >>
Cox Media Inc/Metairie LA:
Manage ad sales function to drive revenue & increase market share. Dvlp/implement strategic plans to guide the sales departments to successfully attain revenue goals. 10 yr exp in related field w/5 yrs B-toB field sales exp w/quotas. Full info HERE (1/30)

ADVERTISING ACCOUNT EXEC III >>
Cox Media Inc/Phoenix AZ:
Generate new business leads. Engage w/new & existing clients to understand business objectives & create mktg campaigns to drive results thru effective TV & digital ad solutions. 2-5 yrs of cable, brdcst, ad sales/support or mktg exp. Full info HERE (1/30)

ADVERTISING ACCOUNT EXEC III >>
Cox Media Inc/Las Vegas NV: Generate new business leads. Engage w/new & existing clients to understand business objectives & create mktg campaigns to drive results thru effective TV & digital ad solutions. 2-5 yrs of cable, brdcst, ad sales/support or mktg exp. Full info HERE (1/30)

DIRECTOR, MEDIA PLANNING >>
FX Networks/LA:
Manage the media exposure metrics and monetary value of all on-air, digital, and cross channel promotional inventory. Min 7 yrs exp in the planning and placement of broadcast, cable and digital media req’d. Full info HERE (1/30)

SR DIRECTOR, CONSUMER MARKETING >>
INSP/Charlotte NC: Support VP & EVP w/dvlpmnt of strategic positioning for new & returning series and films: determine the target audience, and establish marketing objectives and strategies. 7-10 yrs exp entertainment, brand mktg, advertising cable/streaming. Full info HERE (1/30)

ANALYST/SR ANALYST >>
Sesame Workshop/NYC: Responsible for supporting the market research team across a variety of projects, rating analysis, syndicated research analysis, analyzing primary research data, creating sales sheets for business teams, etc. 3-4yr exp media/market research environment. Full info HERE (1/30)

EXECUTIVE ASSISTANT
>>
NY/NYC:
TV prod company seeking admin for President, CCO and SVP of Development. Gatekeeper to each exec & help manage heavy schedules and day-to-day for each and must be able to think fast on their feet. 2-3 yrs exp supporting high level exec. Full info HERE (1/29)

DIRECTOR, PRODUCTION FINANCE >>
FX Networks/LA: Oversee all phases of pre-production, production, and post-production ranging from show set-up to wrap. Exp interpreting ATL contracts. Min 7 yrs finance exp. Req’d w/5 yrs prod finance exp. Full info HERE (1/28)

ENTERTAINMENT COORDINATOR, COMMUNICATIONS
>>
You Tube Originals/Play Vista CA:
(Temp staff) Candidate w/exp in ent publicity to join comm team to create/implement publicity. 2-3 yrs of PR/event exp, incl internships (incl press releases/newsletters/industry events/ent awards. Full info apply HERE (1/25)

MILITARY & FEDERAL ACCOUNT DIRECTOR >>
Refuel Agency/DC:
Resp for identifying brands/agencies that wish to connect w/Military & Federal audiences thru strategic media plans. 2-3 yrs. sales exp selling experiential mktg, out-of-home, digital, social and/or print media desired. Ex working w/ Military and Federal brands or agencies strongly pref’d. Full info HERE (1/25)

DIGITAL COORDINATOR >>
NBC Sports Northwest/Portland OR:
support and contribute to multiplatform initiatives in a role that will flex across all platforms in various capacities which engage audience around local and regional sports. Min 2 yrs exp in similar or related industry. Full info HERE (1/24)

MULTI-PLATFORM COORDINATOR >>
NBC Sports Northwest/Portland OR: Coord/execute all areas of the network’s digital properties; execute a multiplatform digital content strategy, focused around local and regional sports news, coverage of live events as well as collaborating on content with NBC Sports Northwest’s linear programs. Min 2 yrs exp sports/news digital media. Full info HERE (1/24)

SR MARKETING MGR >>
NBC Sports Bay Area/San Francisco:
Responsible for developing/enforcing marketing strategies and brand guidelines to achieve business objectives. 6+ years of proven experience and results in previous Marketing roles. Full info HERE (1/24)

MULTIMEDIA DESIGNER >>
NBC Sports Washington/Bethesda MD: Candidate must have keen eye for design, modern graphic communications skills, a visual storytelling sense, and a strong interest in our brand. Min 2 yrs of related professional work exp (i.e. Graphic Designer/Animator/Editor) Full info HERE (1/24)

CREATIVE SERVICES PROJECT PLANNER >>
NBC Sports Washington/Bethesda MD:
Plan, organize and execute the management of projects as requested from creative services. 2+ yrs of exp in creative services, agency or production related to sports, media or TV or ent industries. Full info HERE (1/24)

PRODUCER, BRAND MARKETING >>
NBC Dallas (Fort Worth AREA) TX:
Support for NBC 5’s daily news operations and syndicated/network programming. Lead/participate in strategic planning, brainstorming, concept development, and concept refinement sessions. Full info HERE (1/24)

DIGITAL SALES PLANNER >>
NBCU/Philadelphia:
Work w/sales, mktg & ops teams to create, optimize, deliver, and re-cap successful digital media campaigns. Well organized a must & familiarity with ad serving systems as well as knwldg of digital sales/ordering/traffic systems. Full info/apply HERE (1/23)

ACCOUNT EXECUTIVE DR >>
Marathon Ventures/NYC: Maintain/develop our DR acct business while working in collaboration w/internal depts to minimize risk & maximize revenue on current & future business transactions. Success record selling TV inventory to nat’l advertisers in the branding & DR marketplace. Full info HERE (1/23)

SENIOR ACCOUNT EXECUTIVE >>
Screenvision Sports/NYC: Responsible for establishing/maintaining strong relationships with brands/agencies. 5+ yrs developing & selling multi-media packages directly to agencies/clients. Proven success selling non-traditional and integrated products. Full info HERE (1/23)

DIGITAL SALES PLANNER >>
TSM/LA:
Oversee all aspects of TSM & Blitz digital sales planning & collaborate w/dvlpmnt & sales teams to deliver campaigns for clients. 3+ yrs exp in a digital sales planner role. Full info HERE (1/22)

EXECUTIVE ASSISTANT >>
NYC: A prominent unscripted prod company is seeking a FT Executive Assistant to the EVP of Business Affairs. Highly organized, detail-oriented and reliable a must. Responsibilities incl phones, scheduling, filing, tracking projects, and drafting. Resumes/cover HERE (1/22)

MARKETING MGR, MKTG SOLUTIONS >>
Clear Channel Outdoor/NYC:
Dvlp strategic & compelling advertising pitches to address client challenges. Drive a collaborative partnership w/Nat’l Sales Group & Clients Solutions Team. 5+yrs sales or ad mktg exp media sales or ad tech org. Full info HERE (1/22)

MANAGER, ON AIR PROMOTION MARKETING >>
Marquee Sports Network/Chicago: Ideate/execute yr-long campaigns, write, produce & edit all topical on-air promotions, branded content, sizzle videos and more. Collaborate w/marketing, Prod, Digital & Social teams; also w/Sales requests & ad partnerships. 5+ yrs of on-air promotions exp. Full info HERE (1/22)

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