Wednesday, August 15th, 2012

Cynopsis: Kids!
08/15/12

Good morning. It’s Wednesday, August 15, 2012, and this your first early morning briefing.

The Advertising Council has set out to help parents/caregivers get their kids to brush their teeth at least twice a day, and they are hoping they can achieve this by making the activity more fun by providing kids with something to watch while brushing. The Ad Council is teaming up with The Partnership for Healthy Mouths, Healthy Lives, a group of 35+ dental health organizations, to launch Kids’ Healthy Mouths, a national multimedia public service campaign in English and Spanish. The PSA campaign media partners include Sesame Street, DreamWorks Animation, Cartoon Network, MyKazoo! The PSAs, which focus on the idea that it only takes two minutes (twice a day) to brush your teeth well, direct adults to the new website, www.2min2x.org (also available in English and Spanish and there’s a mobile version too), where families can watch videos and listen to music that run for 2-minutes  during which time they can brush their teeth. Cartoon Network and MyKazoo are donating video clips and songs for the site. One of the PSAs features Sesame Street’s Elmo singing to kids and reminding them to brush as part of Sesame Street’s Healthy Teeth, Healthy me campaign, while another PSA features “Tooth” the Tooth Fairy from Rise of the Guardians, the upcoming film from DreamWorks Animation. The Kids’ Healthy Mouths public service campaign was created pro bono by ad agencies Grey Group and Wing in New York.

NEW PRODUCTION & DEVELOPMENT

Hope you are sitting down – it’s a shocker, I know, two more cast members announced for Lionsgate‘s second Hunger Games movie, The Hunger Games: Catching Fire. Maria Howell (The Color Purple, The Blind Side, and the upcoming NBC TV series Revolution) is cast as Seeder, a former victor from District 11, and Stephanie Leigh Schlund (Drop Dead Diva, The Last Song, and the upcoming Fox series The Following) has been tapped to play Cashmere, a former Career tribute from District 1, and sister of Gloss (who is also competing in the Games). Seeder, Cashmere, and Gloss (previously announced will be played by Alan Ritchson), will all compete in the Quarter Quell (aka the 75th Annual Hunger Games). The Hunger Games: Catching Fire will release November 22, 2013.

LICENSING

Cartoon Network Enterprises (CNE) scares up an exclusive yearlong partnership with retailer Spirit Halloween for a line of costumes based on two of Cartoon Network’s most popular series, Adventure Time and The Powerpuff Girls. The line of exclusive costumes are currently available for preorder online at SpiritHalloween.com (www.spirithalloween.com) and will be available in retail stores beginning this September 2012. The Adventure Time line will feature costumes based on Finn, Jake, Princess Bubblegum, Ice King and Fionna (various sizes), while The Powerpuff Girls costumes include Blossom, Bubbles and Buttercup styling’s for adults.

Ravensburger, a toy and game company, will showcase a range of new products at the Fall Toy Preview this October at the Dallas Market Center. Among the products Ravensburger will feature are its newest licensed products, including 3D and regular puzzles for kids and families, based on properties such as Tinga Tinga Tales, Moshi Monsters and The Hobbit, as well as the 3D puzzle replica of London’s Tower Bridge. In addition, Ravensburger is adding two new WOW toys to the line of imagination-inspiring toys that are designed for kids 18 months to 5 years, including Fire Rescue Rory (a 4-pc rescue set featuring the friction powered Rory the Helicopter) and Fire Buggy Bertie (a 3-pc set including Bert the ATV Rescue Vehicle).

MORE KIDS STUFF

Disney Channel and Sprint Nextel team to launch Disney Junior ID, which features Disney Junior content loaded on select Sprint smartphones, launches this week. Parents can select the Disney Junior ID pack from the Sprint ID library, which features 45 different ID pack offerings, and the phone will automatically download apps, widgets and wallpapers from various Disney Junior and related content for preschoolers. The Disney Junior ID pack is free to download for Sprint users with an Everything Data plan. Kids can watch a full episodes on-demand episodes of shows such as Jake and the Never Land Pirates, Mickey Mouse Clubhouse and Doc McStuffins, play games, and parents can get tips and ideas via the Disney Junior Facebook pages feed that is available via the new ID pack.

Hasbro Studios, the production and distribution division of Hasbro, is packing its bags for Mipcom this October where it will showcase two of its new animated kid’s series, the action/adventure series Kaijudo: Rise of the Duel Masters (52×30) and its playful fantasy series Littlest Pet Shop.

The first Ben and Holly’s Little Kingdom app debuts in the UK. P2 Games launches the first official app, Ben and Holly’s Little Kingdom  Big Star Fun, based on the preschool animated series, for iPad, iPhone and iPod touch. The new app invites players to explore and interact with characters from Ben and Holly’s Little Kingdom, while also playing four different games and win stickers that can be used in four different scenes. Playing as Princess Holly or as Ben Elf riding on Gaston the Ladybird, fans can play the games Collecting Star, Throwing Sticks, Hiding, and Sweeping Leaves.

Two new Moshi Monsters mobile games, Moshi Monsters Village and Moshi Monsters: Lost Island, set for release this fall 2012 from Mind Candy, creators of Moshi Monsters, and mobile social gaming company, GREE. Moshi Monsters Village is a 3D style game that lets players design their own town in Pawberry Fields, and also takes fans on a quest to rescue Moshlings captured by Dr. Strangeglove by playing various mini games. Moshi Monsters: Lost Islands is a new card collection and puzzle game  players can combine cards, build best decks corresponding to various situations and play puzzle style mini games, as well as collect Moshlings cards and Moshi characters while exploring uncharted regions and discover new islands.

Vivendi Entertainment will release The Garfield Show: Holiday Extravaganza on DVD this September 4, 2012. The new DVD title is comprised of six new holiday (Halloween, Thanksgiving, Christmas) themed episodes of Garfield.


A CYNOPSIS MESSAGE FROM CABLEFAX

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RATINGS

Disney Channel‘s Night of Premieres on Friday, August 10, 2012 (9-11p) was the top TV network of the evening with K2-11 (1.89 million), K6-11 (1.54 million) and Tweens 9-14 (1.27 million). The primetime lineup earned series highs for Gravity Falls (9p) among K2-11 (2.59 million), K6-11 (2.11 million) and Tweens 9-14 (1.69 million), as well as for Code 9 (9:30p) with K2-11 (2.12 million), K6-11 (1.76 million) and Tweens 9-14 (1.52 million).

Cartoon Network‘s Monday night comedy line-up (7-9p) on Monday, August 6, 2012 was the top basic cable network for the evening among K2-11, Boys 2-11, K6-11 and Tweens 9-14.

Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K2-11 (000) 8/6-8/12/12 :
Total Day      (000)   Primetime    (000)
DSNY* :        1183     DSNY* :      1576
NICK° :         1013     NICK JR°°:     582
CARTOON:      692     NAN** :         290
NICK JR°°:      425     ADSM** :       271
DXD:              240     DXD:             254
ADSM** :       207     NICKTOONS:   180
NAN** :         178     SPROUT***:   114
NICKTOONS:   115     ANIMAL PLANET:  91
SPROUT***:   104     DISCOVERY:     69
THE HUB:         61     THE HUB:         53
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
***
The Sprout network became publicly measured as of November 1, 2010.
°Nickelodeon Total Day: Mon-Thurs 7a-8p; Fri 7a-9p; Sat 6a-10p; Sun 6a-8p
°°Nick Jr is not an ad supported cable network, unlike most of the others in this listing

Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K6-11 (000) 8/6-8/12/12 :
Total Day      (000)  Primetime      (000)
DSNY* :         865     DSNY* :        1241
NICK° :          665     NAN** :          227
CARTOON:      481     DXD:              202
NAN** :         136     ADSM** :       190
ADSM** :       156     NICKTOONS:    124
DXD:              198     NICK JR°° :     101
NICK JR°°:        81     ANIMAL PLANET: 70
NICKTOONS:     80     DISCOVERY:      47
TEENNICK:        40     MTV:               34
ANIMAL PLANET: 42     THE HUB:        30
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
***
The Sprout network became publicly measured as of November 1, 2010.
°Nickelodeon Total Day: Mon-Thurs 7a-8p; Fri 7a-9p; Sat 6a-10p; Sun 6a-8p
°°Nick Jr is not an ad supported cable network, unlike most of the others in this listing

Weekly Top Ten Basic Cable Ad Supported Networks, Total Day and Primetime Rankings among Tweens 9-14 (000) 8/6-8/12/12 :
Total Day      (000)  Primetime     (000)
DSNY* :         697     DSNY* :        971
NICK° :          517     NAN** :        263
CARTOON:      359     ADSM** :      242
ADSM** :      267     DXD:             166
NAN** :         211     MTV:            108
DXD:             175     NICKTOONS:    80
MTV:              80     ANIMAL PLANET:   69
NICKTOONS:    60     COMEDY:         63
TEENNICK:       57     TEENNICK:       54
ANIMAL PLANET: 47     DISCOVERY:   45
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
***
The Sprout network became publicly measured as of November 1, 2010.
°Nickelodeon Total Day: Mon-Thurs 7a-8p; Fri 7a-9p; Sat 6a-10p; Sun 6a-8p
°°Nick Jr is not an ad supported cable network, unlike most of the others in this listing

Live + Same Day Ratings Kids Cable Network Averages (000) for Saturday, August 11, 2012, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL:      K2-11 1110; K6-11 850; TWEENS 9-14 675
NICKELODEON° :        K2-11 1024; K6-11 633; TWEENS 9-14 407
CARTOON NETWORK** : K2-11   576; K6-11 426; TWEENS 9-14 322
DISNEY XD:              K2-11   243; K6-11 197; TWEENS 9-14 182
NICKTOONS:            K2-11   123; K6-11   90; TWEENS 9-14   49
°Nickelodeon Total Day: Mon-Thurs 7a-8p; Fri 7a-9p; Sat 6a-10p; Sun 6a-8p
**Cartoon Network & Adult Swim share channel space ADSM airs Sat.-Thurs. 9p-6a
Source: Disney from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Sunday, August 12, 2012, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL:      K2-11 1135; K6-11 862; TWEENS 9-14 696
NICKELODEON° :        K2-11   871; K6-11 536; TWEENS 9-14 446
CARTOON NETWORK** : K2-11   653; K6-11 448; TWEENS 9-14 303
DISNEY XD:               K2-11   247; K6-11 206; TWEENS 9-14 215
NICKTOONS:             K2-11   175; K6-11 111; TWEENS 9-14   75
°Nickelodeon Total Day: Mon-Thurs 7a-8p; Fri 7a-9p; Sat 6a-10p; Sun 6a-8p
**Cartoon Network & Adult Swim share channel space ADSM airs Sat.-Thurs. 9p-6a
Source: Disney from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Monday, August 13, 2012, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL:      K2-11 1259; K6-11 896; TWEENS 9-14 746
NICKELODEON° :        K2-11 1040; K6-11 617; TWEENS 9-14 472
CARTOON NETWORK** : K2-11   699; K6-11 512; TWEENS 9-14 373
DISNEY XD:              K2-11   274; K6-11 227; TWEENS 9-14 229
NICKTOONS:            K2-11   112; K6-11   73; TWEENS 9-14   56
°Nickelodeon Total Day: Mon-Thurs 7a-8p; Fri 7a-9p; Sat 6a-10p; Sun 6a-8p
**Cartoon Network & Adult Swim share channel space ADSM airs Sat.-Thurs. 9p-6a
Source: Disney from Nielsen Media Research Data


A CYNOPSIS MESSAGE


Cynopsis’ Most Intriguing People Awards

We’re in search of The Most Intriguing People in the television industry! Please nominate (free to submit) those you feel are making significant & sometime head-turning contributions to the business: those that are trail blazers or risk-takers, unpredictable (in positive ways) and who are downright intriguing.

Nominate: NOW  |  Deadline: NOV 1  |  Awards Gala: SPRING 2013

Event/Submission Questions: Jenn Sredzinski 203.906.4603
Advertising/Sponsorship information: Mike Farina 203.218.6480


Answer to Our Last Trivia Question: What was the name of Tommy Pickles’ dog? Spike. Kudos to: Joel Maxwell/NYC; Meredith Wayne-CoxReps/NY; Jill Gorey-Livonia, MI; Odette Felix-Dark Horse Media/Tuscon; Richard Quan-BSSP/San Francisco; Nashua Gallagher-Turner International Asia-Pacific Limited/Hong Kong.

Today’s Trivia Question: What title character lives in the city of O-Town? (Email John@cynopsis.com with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
Gwen Billings for Cynopsis Kids!
08.15.12

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Cynopsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here .

JOB OPENING: CREATIVE DIR/AMC/NYC: Resp for AMC On-Air Promo creative. Oversee team of Writer/Prods, Editors resp for series launch & sustain, movies, stunts & image promotion. Strong writing/prod/mngmnt skills. Res: bit.ly/NyvlBA (8/22)

JOB OPENING: DIR OF LITERACY/ePals Dir. Of Literacy Ch/IL: Resp for literacy content/community for ePals.com. 5-7 yrs K-12 exp req’d; exp w/online learning & mng online communities desired. Res to: incomingresumes@corp.epals.com (8/22)

JOB OPENING: Sr WRITER/PROD/History/NY : Write & produce high concept, on brand, on-air promo spots. 5+ yrs TV promo, mktg, production exp in a media environment. Apply: www.aenetworks.com/career.html (8/22)

JOB OPENING: RIGHTS & CLEARANCES ADMIN/ WE/NYC: min 2 yrs R&C exp., ability to review & analyze contractual language & identify R&C issues. Resumes to: amcjobs@amcnetworks.com  (8/22)

JOB OPENING:  SALES ASSISTANT/American Target Network/NYC: Develop Sales prop, work w/agency buyers, 3 yrs+ exp in TV, must be very organized, media math, Nielson, excel & writing skills a must. Apply: info@americantargetnetwork.com (8/22)

JOB OPENING: VP, DIGITAL SALES & MKTG/AMC/NYC: Acct mgmnt of digital dist & licensing across all AMCN nets.Central contact for all AMCN digital partners, accountable for digital revenue. Submit res http://tinyurl.com/dx2n7s8 (8/21)

JOB OPENING: DIR COMM/Discovery/MD: dvlps comm strategy & oversees PR/program publicity/Public Affairs outreach for ID and Military Channel; 8+yrs hands on media exp http://careers.discovery.com/ #6337 (8/21)

JOB OPENING: DAYTIME TALK PRODUCER/New York: Producer needed immediately for nationally syndicated daytime talk show. MUST have prior conflict booking experience. Resume: daytimetv1@gmail.com (8/21)

JOB OPENING: BROADCAST DESIGNER/MLB Network Promos/NJ: Design/animate/edit promos/gfx pckgs. Strong tech. execution & 5 yrs exp w/After Effects, Cinema 4D, Final Cut Pro, etc. Send resume/link to reel to mlbnhr@mlb.com (8/18)

JOB OPENING: ACCT EXEC. AD SALES/NY: Growing multimedia sports co. seeks experienced TV ad sales rep. Excellent compensation/benefits pkg. Agency relationships and ratings exp. a+. Send resume Attn: Rose to hr30ml@gmail.com (8/18)

JOB OPENING: DIR AD SALES RSRCH/Ovation/NYC: Proactive, detail-oriented, creative, team player. 7+ yrs exp. with cable or BC sales team req’d. Strategic & hands on w/ Nielsen, MRI, Mendelsohn etc. HumanResources@ovationtv.com (8/18)

JOB OPENING: EXEC ASST, PRESIDENT/SYFY, NBCUNIVERSAL/NYC: Looking for a talented Executive Assistant to support the Pres of Syfy. Must have 2 years of admin exp as well as a min 1 year working in TV. www.nbcunicareers.com (6201BR) (8/18)

JOB OPENING: DIR, CONSUMER RESEARCH/Showtime Networks/NYC: Resp. for acq, trking and forecasting of consumer info in support of corp. directives. 8+ yrs of primary and second rsch exp in media a must. Apply at www.sho.com #12180BR (8/18)

JOB OPENING: DIR. PROG & SCHEDULING/Nat Geo TV/DC: Prog/Schdling expert will create Chl’s prime/daytime/fringe/late-night strategy. Strg schdl/nielsen exp analysis/strategy. 3-5 yr Cbl TV, Strg Excel/PP, Mgt. http://bit.ly/OY8Ebg. (8/17)

JOB OPENING: DEV/PRODUCTION MGR/DC: Non-fic theatrical product, giant screen films & documentaries. Highly creative & orgnzd & great comm skills. 3D film prod exp a plus.  Apply: www.nationalgeographic.com ID 5273. EOE. (8/17)

JOB OPENING: DIGITAL AE/A+E Networks/NY: Sell A+E Network’s suite of dig advertising opportunities within assigned territory to agencies/clients. Apply: http://www.aenetworks.com/careers (8/17)

JOB OPENING: MGR NAT’L PARTNERSHIPS/HOME TEAM SPORTS SALES/FOX/CHI: Prspt/Sell/Dev multi-platform sponsorships w/Mdwt clients & properties to drive revenue. 5 yrs Ad Sales exp/Sports prog/Stnd Pres skills/Syst/PP. http://bit.ly/MCEYOR (8/17)

JOB OPENING:  Established NYC prod co is expanding its reality development dept. Seek several DEV EXECS with rolodex, proven track record selling shows, finding characters and writing. newdevjobs22@gmail.com (8/16)

JOB OPENING: VP, PROGRAM STRATEGY/Viacom. 10+ yrs exp. in TV prog/sched; Min 2 yrs @ Sr. Dir level and above; Min 5 yrs exp managing a team. Prog research bckgd desired. B.A req. EOE/M/F/D/AAP apply www.viacomcareers.com (8/16)

JOB OPENING: Hd BUS AFFAIRS/NY: Solid BA bkgrd in TV and Digital Prod. Draft, negotiate, review agreements. Standards & Practices/copyright. JD+3yrs industry exp, network & cable. Resume/credits to EMPLOYMENTPRODUCTION@gmail.com (8/16)

JOB OPENING: VP/DIR, DISTRIBUTION/JIM HENSON CO/LA: Oversee sales TV, DVD & dig platforms for current & catalog series for Western Europe. jobpostings@henson.com (8/16)

JOB OPENING: FREELANCE FCPX EDITOR/Uncommon Content/NYC: Experienced and creative FCP X editor with background in creative services, promo and short-form.  Please send resume and link to reel to: UCPjobs@gmail.com (8/16)

JOB OPENING:  ACCT EXEC/OUTDOOR CHANNEL/CHICAGO: Dvlp, sell, implmt on-air/online media plns; new biz, mng accts, meet sls gls; 5 yrs media sls ind exp, 4yr deg reqd. Apply @ outdoorchannel.com/employment; EEO/M/F/D/V (8/16)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at trish@cynopsis.com.

FALL INTERNSHIP CREDITS ONLY: Non-Fiction TV Dev. Internship (NYC): Major TV Prod Co seeking CREATIVE INTERNS interested in reality TV and motivated to research, write and develop new ideas for TV series.Res/cov let:myentprod@gmail.com (8/22)

FALL INTERNSHIP CREDITS ONLY: INTERN /DiGa Vision/NYC: Busy production company looking for interns for current series in production & post. Must be enthusiastic, have a positive attitude and eager to learn. katie.bassham@digallc.com (8/21)

FALL INTERNSHIP CREDITS ONLY: CORPORATE COMMUNICATIONS POSTING/NYC: Crown Media Family Networks needs interns in our Corporate Communications department. Interns will get exposure in media outreach/placement, press kits & marketing. internships@crownmedia.com (8/21)

FALL INTERNSHIP CREDITS ONLY: RESEARCH POSTING/LA: Crown Media Family Networks needs an intern in our Research department. Interns will get exposure in analyzing network trends, focus groups, and Nielsen ratings.  internships@crownmedia.com (8/21)

FALL INTERNSHIP CREDITS ONLY: INTERNS /Pink Sneakers Productions/Orlando: A one-stop, all-inclusive prod co creating entertaining, high-quality prgrmng. Jarthur@pinksneakers.net (8/16)

FALL INTERNSHIP FOR CREDIT ONLY:   FanBridge/NYC: Online fan marketing & management platform for music, sports, entertainment & brands seeks interns interested in biz dev/marketing/social media. Justin@FanBridge.com (8/16)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at trish@cynopsis.com.

SITUATION WANTED: ASSISTANT OR APPRENTICE EDITOR (NY tri-state area): Mastery of Final Cut Pro and Adobe After Effects. Editing exp across genres including digital, corporate & indie film. Open to all opportunities. aricefilm@gmail.com (8/22)

SITUATION WANTED:  NYC, Frfld, Wstchstr counties. Experienced SALES, BIZ DEV PRO pro seeking position in educational/home media, ad sales. Solid resume and excellent references.email: syam51@aol.com (8/22)

SITUATION WANTED: SUPERFINE WRITER. Concepts/content. Digital, video, print, integrated. Broadcast, innovation, beauty, foodie, wellness. I hear brand voices. betsy.aaron@gmail.com (8/21)

SITUATION WANTED: RESEARCHER/EXEC ASST/LOS ANGELES AREA: 16+ yrs exp + key player in Primetime TV as researcher, proofreader, copy-editor, writer, exec asst. Exc. etiquette. ghosthost7@juno.com (8/18)

SITUATION WANTED: SENIOR PRODUCER/FIELD DIRECTOR (NYC):  Experienced long-form, short-form and studio producer proficient in booking, writing, directing, talent producing, and post. TVPro225@gmail.com (8/18)

SITUATION WANTED: PRODUCER/WRITER/RESEARCHER: for TV/webcomedy and variety series and specials at the network level. NY-based and looking for new opportunities. Visit http://about.me/markselby for more info. Contact m.selby@me.com (8/18)

SITUATION WANTED: RESEARCHER/EXEC ASST/LOS ANGELES AREA: 16+ yrs exp +key player in Primetime TV as researcher, proofreader, copy-editor, writer, exec asst. Exc. etiquette. ghosthost7@juno.com (8/16)

E-mail Trish@cynopsis.com or call Trish Pihonak at 888-702-3858 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email Trish@cynopsis.com for specs.

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