| A CYNOPSIS MESSAGE FROM PREMION |
 IN THE NEWS |
| Midterm spending for the 2026 cycle is on track to top $10 billion – just 8% shy of the 2024 presidential cycle ($11.2 billion) and 16% higher than the 2022 midterms ($8.9 billion), according to Kinetiq’s The $10 Billion Midterm. Broadcast leads with 46.2% of spend, while streaming captures roughly 25%. |
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| Eighty-seven percent of agency professionals believe the traditional agency model is either broken or will be within 3-5 years, according to a survey from Basis. Its 2026 report paints an industry under pressure from complexity, economics, and AI disruption, forcing a rethink of how agencies operate, deliver value, and get paid. The bottom line: AI can accelerate growth, but only if it runs on structured, connected systems. “As the agency model transforms, the question now is what tools, technologies and practices these businesses will use to refit and remodel,” said Ryan Manchee, SVP of Brand Marketing at Basis. “While AI can be a business accelerator and force multiplier for agencies, it is only effective if it operates on advertising systems that are structured and connected.”
Roku’s got game: The Roku City screensaver is leveling up with a free interactive game. Roku City Dash lets users fly through the fan-favorite metropolis, weaving past familiar landmarks and hidden Easter eggs while dodging obstacles to rack up a high score. “It’s a fun way to celebrate our beloved town, expand our platform’s interactivity, and give users a new way to spend time with Roku,” said Lisa Holme, Head of Content at Roku Media.
The season two finale of HBO Max’s “The Pitt” delivered a series-high 9.7 million US viewers through its opening weekend, reports Warner Bros. Discovery. The medical drama is averaging 15.4 million viewers across all episodes, up 50% from its first season average, making it the sixth current HBO Max series to top 15 million domestic viewers, after “House of the Dragon,” “The White Lotus,” “A Knight of the Seven Kingdoms,” “The Last of Us” and “IT: Welcome to Derry.”
HGTV has re-edited an episode of “Renovation Aloha” that showed footage of human remains discovered during filming in Hawai‘i. The remains are considered sacred, and state law prohibits their depiction on camera. The network apologized, with Warner Bros. Discovery’s VP of Communications Lynne Davis Adeyemi stating: “We take the concerns raised by the Native Hawaiian community very seriously and are committed to ensuring our programming is respectful and appropriate.”
Mary Catherine (MC) Wellons has been named CNBC’s Washington Bureau Chief and Editorial Director, Politics, and will lead CNBC’s Washington editorial team across platforms. Prior to Washington, Wellons was CNBC’s San Francisco Bureau Chief, where she helped launch the bureau in 2015 and build the brand’s technology coverage in the Bay Area. |
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| NEW & RETURNING SERIES |
| Prime Video’s “Clarkson’s Farm” is back for season five on Wednesday, June 3. The reality farming series follows Jeremy Clarkson (“Top Gear”) as he oversees operations in the Cotswolds.
Univision telenovela “Guardian de Mi Vida” launches Monday, May 18 at 9p. The drama is an adaptation of two previous series, from 2005 and 2012.
Billy Corgan, frontman of The Smashing Pumpkins and president of The National Wrestling Alliance (NWA), struck a new TV deal. “NWA Powerrr” will debut on Sinclair’s Comet TV on Friday, May 1 at 10p.
The Critics Choice Awards has been renewed by E! for two more years, with the next ceremony set for Sunday, January 3 at 7p. The show will be simulcast on USA Network.
Turner Classic Movies (TCM) will present the television premiere of “The Ozu Diaries,” focused on legendary Japanese filmmaker Yasujirō Ozu. The documentary is anchoring a month-long programming spotlight celebrating Ozu’s work, airing across four consecutive Tuesday evenings beginning May 5.
COZI TV, NBCUniversal Local’s national multicast network, has acquired the digital broadcast rights to “Two and a Half Men” (2003-15) and “Hangin’ with Mr. Cooper” (1992-97). “Men” kicks off with a marathon starting Saturday, May 2 at 11a, while “Hangin’” makes its COZI TV debut on Monday, May 4 at 11a. |
Today’s Premieres
BritBox: Death in Paradise
Fox: Farmer Wants a Wife at 8p; Bear Grylls Is Running Wild at 9p
Hulu: Would You Marry Me? |
| PRODUCTION |
| Foreground Productions has launched as an independent studio developing original scripted and unscripted content across film, TV, and digital platforms. Co-founded by Cody McLeod Rogers and Tristan Au, the company is led by Rogers – who also serves as Executive Producer and Chief Operating Officer – alongside Executive Producer Kristin Fosdick. Rogers and Fosdick most recently produced live television at The Kennedy Center. |
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| TECH |
| Deepdub is debuting its Agentic Dubbing Co-Worker this week, designed to plug directly into live dubbing workflows. Acting as a real-time creative partner, it helps teams maintain character voice, preserve story continuity, and adapt content for global audiences.
Entertainment technology company and studio Cineverse unveiled Matchpoint Hex™, an advanced intelligence layer for film and TV that redefines how content is classified, discovered, and monetized. The platform introduces a new category of metadata accessible via the Hex Origin MCP server. Originally built for Cineverse’s cineSearch tool, the emotional intelligence layer is now expanding across its tech stack, unlocking a new wave of agentic AI capabilities for the entertainment industry, according to CTO and Chief Product Officer Tony Huidor. |
| COMING UP |
| The final episode of “The Gilgo Beach Killer: House of Secrets” drops Thursday, April 23, and according to Peacock, it’ll be a doozy. The finale of the true crime series executive produced by Curtis “50 Cent” Jackson will include Rex Heuermann confessing to the murders, including the recent eighth victim.
The lineup for Acorn TV’s second annual Murder Mystery May, kicking off Friday, May 1, includes new series premieres every week, a mystery every Monday, and murder on Fridays. First up: new series “Dead & Buried,” premiering Monday, May 4. |
| SPORTS REPORT |
| Faster Football has renewed its global distribution partnership with DAZN. Launched as Soccer7Series in 2025, the tournament will take place from July 24-26 in Singapore.
DirecTV released its newest ad campaign focused on the Spanish-language sports offerings available with the MiEspañol® Genre Pack. In “Breadth of Sports,” Marc Crosas, former Spanish professional footballer and TUDN analyst, joins DirecTV brand ambassador and TV Host and Actress Adamari López to showcase the lineup of sports, leagues and moments, in the streamlined experience.
Monumental Sports Network (MNMT) has tapped veteran play-by-play announcer Dorian Craft to serve as the lead voice of Mystics basketball on MNMT, alongside returning color analyst Christy Winters Scott and new sideline reporter Juliana Morgan. |
| EXECUTIVE MOVES |
| Lunio has appointed Chester Scott as Chief Strategy Officer. Previously, Chester was VP of Strategic Partnerships. |
This Day in History
1935 – King Boris of Bulgaria solidified his royal dictatorship by forbidding all political parties.
Answer to Our Last Trivia Question
What was Marisol’s job before she went undercover as a maid on “Devious Maids” (2013-16)? College professor. Kudos to: Justin Pierce-JP Consulting Group/LA; Tom Moore-Kalt Productions/LA; Gerry Bixenspan-TV Marketing Inc./NYC
Today’s Trivia Question
Which “Riverdale” (2017-23) character had dyslexia? (Email your answer to trivia@cynopsis.com and be sure to include your name, company, city and time zone – a limit of four answers per time zone.) |
EXECUTIVE >>
TBS INTERNATIONAL/LOS ANGELES, CA: Draft, review, and negotiate a broad range of entertainment and media agreements, with a primary focus on unscripted television, format licensing, and intellectual property distribution. Handle development, production, and co-production agreements, including situations where TBS is designated as the production entity providing production services. More info HERE
PRINT TRAFFICKER AND TECHNICAL COORDINATOR >>
FILM FEST DC/WASHINGTON, DC: Coordinate direct communication between print sources and the festival to ensure the on-time inbound and outbound delivery of all film materials and work with venue staff to deliver and test each film and KDM. Request and collect KDMs for all encrypted DCPs and maintain a spreadsheet that contains all the aspects of the film. Full info HERE
MANAGER, MEMBER ENGAGEMENT AND ANALYTICS >>
TELEVISION ACADEMY/NORTH HOLLYWOOD, CA:
Lead the execution of initiatives such as the Peer Circle program and Your Voice Matters, reviewing data to enhance program participation and ensure metrics are achieved; collaborate with the Senior Director of Engagement and Retention and stakeholders across marketing to manage delivery and optimization of the Member Benefits Perks newsletter. Full info HERE
BROADCAST ENGINEER >>
HIGH POINT UNIVERSITY/HIGH POINT, NC: Ensure high-quality production environments and provide technical leadership to faculty, staff, and students in live and recorded productions and play a role in supporting the school’s mission to provide industry-standard production experiences for students and will have opportunities to contribute to the development of emerging media technologies. More info HERE
ASSOCIATE PROFESSOR OF THE PRACTICE, MULTI-EPISODE TELEVISION PRODUCING >>
BOSTON UNIVERSITY – COLLEGE OF COMMUNICATION/BOSTON, MA: Develope, produce, and manage scripted and unscripted multi-episodic series for linear television and/or streaming. Qualified applicants will be distinguished multi-platform practitioners with a significant body of “boots on the ground” work in the TV and streaming industry. The position will require in-class instruction and on-set exercises. Full info HERE
PROFESSOR OF THE PRACTICE: STUDIO AND/OR FIELD DIRECTING; MULTIPLE CAMERAS >>
BOSTON UNIVERSITY – COLLEGE OF COMMUNICATION/BOSTON, MA: We seek a colleague with a significant body of practical work in television directing using multiple cameras for linear television and/or streaming platforms. Familiarity with visual effects and AI-supported tools is considered a plus. This position includes teaching directing of scripted and/or unscripted content using multiple cameras at many levels. Full info HERE
ASSOCIATE PROFESSOR OF THE PRACTICE: VERTICAL FILMMAKING/CONTENT CREATOR >>
BOSTON UNIVERSITY – COLLEGE OF COMMUNICATION/BOSTON, MA: We seek a colleague with a professional track record in the creation and development of original short-form content aimed at promoting, activating, and motivating young people through social activism, experimentation, entertainment, brand building, and audience engagement across today’s leading content platforms and social media ecosystems. More info HERE
SALES MANAGER – AP AD INSIGHTS HUB >>
ADVERTISER PERCEPTIONS/NEW YORK, NY: Drive direct sales of the platform offering, focusing heavily on new client acquisition. Reporting to and working closely with the GM of the Ad Insights Hub, this individual contributor will partner cross-functionally with Sales, Business Intelligence, Operations, and Client Services teams to build awareness and engagement with new clients. Full info HERE
SALES DIRECTOR – OMG
MOONBUG ENTERTAINMENT
NEW YORK, NY
Deliver and exceed sales revenue targets as well as build, manage and grow a strategic account list with a focus on Omnicom agencies and their clients directly, within the northeast. Ability to navigate holding company structure and negotiate strategic partnerships with key stakeholders (ratecards, preferred programmatic deals, content deals, etc.). More info HERE
DIRECTOR OF PERFORMANCE MARKETING >>
ATHLETE TO ATHLETE/SANTA MONICA, CA: Lead the performance marketing team across Meta Ads and new paid digital channels (TikTok, YouTube, Google, etc.) as well as build and execute a roadmap for channel expansion and profitable scale. Develop and run structured testing frameworks. Partner with Creative Strategist on ad briefs, testing priorities, and creative feedback loops. Full info HERE
NATIONAL SALES MANAGER>>
HEARST MEDIA PRODUCTION GROUP/CHARLOTTE, NC: Oversee daily sales pipeline operations focused on national sponsorships, integrations, and branded content tied to unscripted programming. Manage and coach the Business Development team, drive outbound activity, shape proposals and pricing, and lead CRM strategy, reporting, and optimizations via Salesforce. Full info HERE
ASSOCIATE PRODUCER >>
NTD/WASHINGTON, DC: Pitch story ideas and write scripts/segment outlines as well as research guests and interview topics. Book guests and coordinate interviews. Help with logistics and sometimes field production. Support shoots and ensure production runs smoothly. Review footage and work with editors to shape final episodes. Write headlines, teasers, and social posts. Full info HERE
DIRECTOR, HUMAN RESOURCES AND ADMINISTRATION >>
THE JIM HENSON COMPANY/HOLLYWOOD, CA: Responsible for all HR functions and oversight of administrative and management needs. This strategic role is charged with operating from a customer service driven viewpoint that prioritizes employee satisfaction as well as enforce legally compliant policies, increase efficiency by implementing administrative and record-keeping best practices. Full info HERE
SR. DIRECTOR OF SALES, KSTU & KUPX >>
THE E.W. SCRIPPS COMPANY/SALT LAKE CITY: Leverage our suite of advertising solutions to unlock growth opportunities for local and national businesses. Play a role in driving the station’s revenue goals as well as serving as the home station for Utah’s new NHL team. Collaborate with our production team to create campaigns that connect our clients with their customers in meaningful ways. Full info HERE
DIGITAL MEDIA BUYER >>
FURMAN ROTH ADVERTISING/NY(HYBRID): Plan, launch, and optimize digital marketing campaigns across various paid media channels (including Display, Google products, Paid Social, CTV, and Programmatic, etc.) while managing budgets effectively. Support the execution of media plans across platforms, overseeing targeting, budget allocation, and performance tracking to drive campaign success. Full info HERE
ACCOUNT DIRECTOR; CTV BRAND PARTNERSHIPS – MID WEST/WEST COAST
FUTURE TODAY
REMOTE
Build, maintain and expand a pipeline of sales targets, contacts, and sales opportunities leveraging your relationships with a heavy focus on new business revenue. Build/nurture relationships with the investment, strategy, precision and digital agencies as well as clients. Also maintain an ongoing knowledge of the streaming media landscape. Full info HERE
DIRECTOR, AD MARKETING & SALES >>
THE SHADE ROOM/REMOTE: Develop and execute a revenue growth strategy to drive direct advertising, branded content, and sponsorship sales as well as lead the development of compelling advertising and branded content offerings tailored for TSR’s audience and cultivate and maintain strong relationships with key advertisers, media agencies, and brand partners. Full info HERE
PROFESSIONAL LECTURER OF COMMUNICATION/SPORTS BROADCASTING >>
MARIST UNIVERSITY/ POUGHKEEPSIE, NY: Teach studio and field broadcasting and new media courses in sports media and journalism as well as be able to teach a studio course on producing a newscast and help students live stream a podcast or produce short-form feature content suitable for social media streaming. Also demonstrate through their teaching, professional activity, and service. Full info HERE
SALES LEAD – AGENCY PARTNERSHIPS
UPWAVE
NEW YORK, NY
Build and manage relationships with our agency partners – mostly targeting media buyers and planners – and help them see the value of adding Upwave measurement to The Trade Desk campaigns. You will both leverage your existing network and open new doors to achieve aggressive but achievable sales targets. Full info HERE |
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