A CYNOPSIS MESSAGE FROM PHUNWARE Engage. Optimize. Repeat.  Getting into the app marketplace is only the first step. How will you build and connect with your mobile audience?  Partner with Phunware for: User Acquisition Campaigns | Playable Ads | App Monetization | User Engagement   FREE eBOOK DOWNLOAD: Mobile Data […]
Cynopsis: Digital
06/12/17: Netflix to Sense8 fans: We heard you, but the show’s still canceled
CynopsisDigital Good morning. It’s Monday June 12, 2017 and this is your your first early morning Digital briefing!  TODAY’S CODEBREAKER  X3D  is a royalty free ISO standard XML-based file format for representing 3D computer graphics. It became the successor to the Virtual Reality Modeling Language in 2001.   TOP NEWS  Netflix heard the outcry from […]
06/09/17: MediaMath adds up for Procter & Gamble
CynopsisDigital Good morning. It’s Friday June 9, 2017 and this is your your first early morning Digital briefing!  TODAY’S CODEBREAKER  AFD : The television signaling technology known as Active Format Descriptor is used for aspect ratio control, typically with regard to widescreen signals.   TOP NEWS  Procter & […]
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06/08/17: Verizon begins beta test of “advanced TV features” for Fios
A CYNOPSIS MESSAGE FROM RFC MEDIA CLEAR CHANNEL HAS PLAYED RIGHT INTO OUR HANDS In our world the brands own the radio stations – not the radio companies.  BrandCasting by RFC Media Building specialty radio streams for brands, events & ideas  Own it. Control it. Give Up Nothing. Structured streaming radio channels – […]
06/07/17: Apple Music marketing chief Bozoma Saint John departs for Uber
CynopsisDigital Good morning. It’s Wednesday June 7, 2017 and this is your your first early morning Digital briefing!  TODAY’S CODEBREAKER   Augmented Commerce: Augmented commerce is the buying and selling of goods online using augmented reality to let consumers visualize products in the real-world environment ahead of purchase. For instance, […]
06/06/17: Apple aims to dominate the AR space with new augmented reality software for iPhone
A CYNOPSIS MESSAGE FROM AT&T ADWORKS Boldly go where addressable has never gone before.  The nationwide leader in addressable TV advertising – now across screens.  From TV to mobile devices, maximize return on video advertising with cross-screen, device-level addressable advertising. Serve ads to your target audience at the right time and on the […]
06/05/17: Netflix CEO signals end to FCC net neutrality fight
CynopsisDigital Good morning. It’s Monday June 5, 2017 and this is your your first early morning Digital briefing!  TODAY’S CODEBREAKER  Google Bomb: A Google bomb is an attempt to make a specific search engine query turn up a website for an unexpected organization or individual (usually for the sake of […]
06/02/17: Google will add ad blocker to Chrome next year
CynopsisDigital Good morning. It’s Friday June 2, 2017 and this is your your first early morning Digital briefing!  TODAY’S CODEBREAKER  FOV (First-Person Gaming): In first-person gaming, field of view or field of vision (abbreviated FOV) is the extent of the game’s world that’s observable on the display at a given […]
06/01/17: Vimeo launches new clickable video cards for Business subscribers
A CYNOPSIS MESSAGE FROM RFC MEDIA Your Digital Strategy is INCOMPLETE …unless you already have a STREAMING RADIO BRAND EXPERIENCE that mirrors the culture of your brand and customers .  Got one of those? Want one? Find out about Brandcasting by RFC Media TARGETED MUSIC+FOCUSED BRAND MESSAGING “a creative content company producing in Structured […]
05/31/17: Vox brings Bill Simmons’ ‘The Ringer’ onto its platform
CynopsisDigital Good morning. It’s Wednesday May 31, 2017 and this is your your first early morning Digital briefing!  TODAY’S CODEBREAKER  Video Player-Ad Interface Definition: Video player-ad interface definition, or VPAID, is the protocol between an ad and the video player required to enable ad interactivity and other advanced video functionality. […]
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Time is Money. But Is It?
Ted Royer, Co-Founder and Creative Lead at Folk Devils, asks: What happens when technology weakens...Lead the Disruption or Lose Your People
AI isn’t just changing jobs — it’s testing leadership. David Grossman of The Grossman Group...Not All Reach Is Equal: Why Creator TV Is the New Holy Grail for Engagement-Driven Brands
By Aaron DeBevoise, CEO of Spotter Reach is abundant. Media buyers see this play out...
