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ADVERTISING
Google is giving brands and agencies a closer look at how their YouTube ads are influencing consumers. As part of an expansion to its “store visits” service, Google will now track how often a YouTube ad impression directly leads to a trip to the advertiser’s store. The service, initially launched in 2014 to measure the impact of search ads, tracks store visits based on users’ proximity to an advertiser’s location on Google Maps. Since 2014, Google says it’s logged over five billion store visits.
Ad tech verification specialists Integral Ad Science and DoubleVerify announced a new partnership with Snap Inc. The two companies will work with Snap to offer brand-safety controls to advertisers. Dubbed the Snapchat Brand Safety Protocol, the new initiative is designed to block ads from appearing next to inappropriate user-generated content. Snapchat had pre-existing relationships with IAS and DoubleVerify, along with the 3rd-party measurement specialist Moat, the three of which were already helping brands to measure Snapchat ad campaigns. The new brand safety initiative will also see the companies establish and join a council – called the Brand Safety Coalition – which will regularly meet to discuss best practices and Snap policies.
Ad-buying software provider Centro announced that it has created a new private marketplace (PMP) directory. Available through the Centro DSP demand-side platform, Centro says that the directory consists of over 1,000 curated deals from over 150 publishers. Access to the directory is exclusive to Centro’s customers.
PROGRAMMING + CONTENT ACQUISITIONS
You can’t exactly make a foray into original content if you don’t have any content. Fortunately for Apple, Carpool Karaoke: The Series finally has a release date. Along with upcoming reality series Planet of the Apps, Carpool Karaoke series – a spinoff of the well-known segment from The Late Late Show with James Corden – represents one of Apple’s first efforts to create its own programming. The series is slated to debut on Apple Music (subscription price: $9.99 per month) on August 8. The tech giant had originally predicted that the series would debut in April.
SOCIAL MEDIA
Influencer whitelists appear to be on the rise. Spurred on by growing brand safety concerns, brands and agencies have been creating lists of preapproved influencers with reputations for credibility and reliable past behavior, notes a new story from Digiday. The goal for most marketers is to make sure their brands don’t wind up juxtaposed to things like politically slanted posts or pornographic content – though some marketers are using whitelists to pinpoint influencers who’ve never before worked with other brands in the same field.
VIRTUAL + AUGMENTED REALITY
Fox Sports announced that it will offer this Saturday’s UEFA Champions League final in virtual reality. The stream will be accessible through an app for Google Cardboard viewers and Samsung VR headsets. A 360-degree video version will also be available for mobile devices.
CYNOPSIS WEBINAR: ESPORTS
You’ve seen the headlines about eSports – now hear from the newsmakers about how to get in the game. Where are the best business plays for sports brands looking to take a shot? Join us on June 27 for our latest webinar, How Sports Brands Can Leverage the Esports Explosion , and hear from sports executives who have made the jump.
RESEARCH
Now that smartphones have become pretty much ubiquitous, overall media consumption trends are starting to plateau a bit. That’s one of the takeaways from Zenith’s newest data: The research firm finds that, on a global level, individuals will spend an average of 455.8 minutes consuming media this year. That’s a decline from 2016’s 456.1 minutes. Granted, the picture is a little different when you look solely at North America, where overall media consumption is projected to increase by 1.8 percent this year, reaching 612.4 minutes per day. Jonathan Barnard, Zenith’s Head of Forecasting, says that mobile internet is what’s driving up overall media consumption: Mobile internet consumption increased, on average, by 44 percent between 2010 and 2016. And while that growth is continuing, it’s slowing. As of last year, mobile accounted for 19 percent of all global media consumption. Zenith expects that number to be 26 percent by 2019.
The ListenFirst Television Interest (TVI) Rating (TM) is a standardized measurement of the most buzzed-about TV programs on linear TV and streaming services. A complement to ListenFirst’s other syndicated data products (such as the ListenFirstDigital Audience Rating – TV), the metrics included in the rating capture organic actions that are largely unaffected by paid media. Programs that surface on the TVI leaderboards are the most hashtagged on Facebook, Twitter, Google+, and Tumblr, as well as most searched for on Wikipedia (used as a proxy for organic search volume).
All Series (5/22/17 – 5/28/17)
Source: ListenFirst. The TVI Rating aggregates metrics that measure organically generated activity by fans of the TV show. The metric includes total volume of official hashtag mentions on Facebook, Twitter, Google+, and Tumblr, along with Wikipedia page views (as a proxy for organic search volume) for a show as a percentage of the total volume of the same activities for all shows.
OpenSlate Engagement Data for the Food & Cooking vertical, based on the engagement metric for the week ending May 28.
Channel (Engagement) / Monthly Views / Total Subs / SlateScore
SORTEDfood (8.5) / 1,711,108 / 519,543 / 633
Семейная кухня (8.5) / 906,651 / 7,364 / 581
vkysnueveschi (8.5) / 470,531 / 5,379 / 559
Kabita’s Kitchen (8.4) / 883,461 / 8,546 / 558
The Food Ranger (8.4) / 480,222 / 46,976/ 558
Quiero Cupcakes! (8.4) / 682,334 / 9,4066 / 571
Nisha Madhulika (8.3) / 1,314,698 / 120,508 / 565
Cookies Cupcakes and Cardio (8.3) / 1,994,712 / 730,144 / 579
Hiroyuki Terada – Diaries of a Master Sushi Chef (8.3) / 616,243 / 13,427,700 / 560
Gemma Stafford (8.2) / 1,128,081 / 4,806,120 / 608
Source: The Engagement metric is one of OpenSlate’s component scores, and is a measure of a producer’s ability to evoke meaningful interaction with their audience. It is calculated on a scale of 1-10 with higher being better. The OpenSlateEngagement score uses a subset of the data incorporated in the SlateScore to perform a set of unique calculations. It factors in views, comments, likes, and more.
EXECUTIVE MOVES
Music streaming service SoundCloud is losing Stephen Bryan, its Chief Content Officer. The company announced that he’d be leaving by the end of May. Bryan had been at SoundCloud for three years, overseeing the company’s publishing and record label deals. SoundCloud has already lost three other major execs this year, including COO Marc Strigel, Finance Director Markus Harder, and General Counsel Neil Miller.
TRIVIA
Our Last Trivia Question: Actress and comedian Amy Sedaris has had roles in two Netflix original series, as well as one Netflix original film. What are they? Answer: BoJack Horseman, Unbreakable Kimmy Schmidt, and Handsome: A Netflix Mystery Movie. Kudos to Susan Nessanbaum-Golberg-M and S Entertainment/NY, David Westberg-SAG-AFTRA Federal Credit Union, Tom Moore-Kalt Productions/CA, and Lorrie Shilling/CA
Speaking of Handsome: A Netflix Mystery Movie , which veteran comedian directed, co-wrote, and starred in the film? (Email [email protected] with your answer and be sure to include your name, company, city and state.)
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| A CYNOPSIS MESSAGE |
The Deadline is less than 3 weeks away!
Being a “Rising Star” means being part of something bigger; there’s a talented, driven group of people who are excited about the “what’s next.”
– Haley Schilling, Associate, Digital at IFC
Join us for the 2017 Cynopsis Rising Star Awards as we honor the future leaders of the media industry and celebrate ‘what’s next.’
Nominate Today
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DIGITAL SPOTLIGHT
No joke: ESports pros manage to get injured more than you’d think. In a recent video from Mashable, chiropractor John Sv ärd talks about what it takes to treat them. Watch it here .
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JOB OPENING: NAT’L SALES ASSISTANT /UP/NYC: Provide support to ad sales by working with AEs, Sales Plners & Pricing/Inv to service clients. Work w/agency buyers. Maintain order entry, inventory moves & allocations. Strong organizational skills and attn to detail. Send res HERE (6/7)
JOB OPENING: AD SALES ASST /Z Living TV/NYC: Detail oriented, flexible & an independent worker w/ex organization, comm and interpersonal skills. Must be able to handle many tasks simultaneously in a fast-paced environment. BA deg req’d. Proficient in PP, Excel, Word. Wide Orbit a +. Resume/cover HERE (6/7)
JOB OPENING: AD SALES RSCH MGR /Z Living TV/NYC: Work closely w/the team’s SVP & sales staff to create strategic/customized rsrch presentations. Be team expert in ad sales rsrch analysis. Min 5 yrs in media rsrch w/cable ntwk. Solid knwlg Nielsen TV systems, MRI, Rentrak. Wide Orbit exp a +. Resume/cover HERE (6/7)
JOB OPENING: HEAD OF PRODUCTION /EIC: For established NY Prodco. Create & manage budgets, teams, schedules. Work w/network execs. Resume/cover: [email protected] (6/7)
JOB OPENING: VP, CREATIVE DIRECTOR/NFL/Culver City CA: Lead talented group that is charged w/managing Advertising, On-Air Promotions, Graphic Design, Brand/Voice. 12-15 years in exec creative role at a media org, network or creative agency. TV exp a must. Full info/apply HERE (6/6)
JOB OPENING: DIGITAL & SOCIAL PRODUCER/Animal Planet/NYC: Stellar dig/social producer to execute creative vision for APL websites & social accnts. Create dig orig series & build aud engagement, track analytics & integrate social w/brdcst-maintaining ntwrk voice across dig space. 5+ yrs exp dig/interactive, TV exp a MUST. Apply. (6/6)
JOB OPENING: MANAGER, INTEGRATED SPONSORSHIPS & SALES/PAC-12/LA: Drive team performance and sales of AE’s the LA office. You will also be an evangelist for, and successfully sell, all of Pac-12 Networks properties including national and local TV, digital, and sponsorships. For full posting/apply HERE (6/6)
JOB OPENING: AFFILIATE & PARTNERSHIP MARKETING/NYC: Resp for dvlpmnt/implementation of promos & cross-platform mrktng initiatives that target affiliate’s & partner goals incl multi-platform campaigns that elevate the Music Choice brand. 4+ yrs Affiliate Mrktng, Cable, Cell &/or Proms exp. Direct Job Post: HERE (6/6)
JOB OPENING: SR MGR, LEGAL & BUSINESS AFFAIRS/AMC Networks/NYC: 5+ yrs of legal exp in trademarks & copyrights. Exp w/acquistion/licensing deals for content a +. 3+ yrs exp in a top nat’l or intern’l corp req’d. Strong academic credentials, a J.D. degree is pref’d. Full info/apply HERE (6/6)
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JOB OPENING: DIGITAL MEDIA PLANNER/BUYER/Serino Coyne/NYC: Min 18 months digital media planning/buying and/or paid search exp a must for an individual who is enthusiastic, collaborative and detail-oriented. Google AdWords, Bing Ads, and/or Facebook Ads exp a +. Full info/apply HERE (6/6)
JOB OPENING: SPONSORSHIP SALES esports/NYC: Responsible for driving sponsorship revenue for mega esports events (US/Int’l). Candidate should have 7+ yrs of relevant exp. & knowledge of esports space. Resumes: [email protected] (6/6)
JOB OPENING: GROUP VP- HUMAN RESOURCES/DISCOVERY/LA: Strong influencer & coach to drive the dev/implementation of all people strategies for a wide portfolio of Discovery Nets, Biz Affairs, Prod Mgt, Studios & lead HR role for OWN. Strategic member of client leadership teams. 15+ yrs exp, pref media industry. APPLY (6/6)
JOB OPENING: DIRECT RESPONSE AD SALES ASSISTANT/Crown Media Family Networks/NY: Provide sales support to the Director, Direct Response and Direct Response Team. Process media buys/revisions, sending pre and post logs, and updating account info. BS req. Apply HERE (6/6)
JOB OPENING: ACCOUNT EXECUTIVE/WME-IMG/NYC: Responsible for supporting our clients esports portfolio. Assist with daily mngmnt of client’s esports sponsorship initiatives. Min 1-3 yrs of agency or client-based sponsorship acct mngmnt exp (specific to sponsorship mktg, event mktg) Full info/apply HERE (6/5)
JOB OPENING: LEAD ACCOUNTANT/Comedy Central/NYC: Seeking freelance lead accountant versed in PSL to start immediately on The President Show. 3-5 years of Accounting experience req’d. Please send inquires to [email protected] (6/5)
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JOB OPENING: POWERHOUSE ON-AIR PROMOPRODUCER/WRITER/DIRECTOR/TCM & FILMSTRUCK/ATL: Seasoned Player/Coach needed for 2 acclaimed movie brands. Min 6-8 yrs promo prod exp in entertainment, brdcst or cable TV w/4-5 yrs conceptualizing/writing/prod promos for multiple platforms. Full info/apply HERE (6/5)
JOB OPENING: AD SALES ASST/FUSE Media/NY: Recent grad w/previous ad sales/adv internship exp. to asst ad sales dept. Strong Excel & multi-tasking a +. Good comm, interpersonal & organzt’l skills. Apply HERE (6/3)
JOB OPENING: AD SALES ASST/FUSE Media/Chicago: Recent grad w/previous ad sales/adv internship exp. to asst ad sales dept. Strong Excel & multi-tasking a +. Good comm, interpersonal & organzt’l skills. Apply HERE (6/3)
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JOB OPENING: SALES PLANNER TV/DIGITAL/GSN TV/Santa Monica: Hybrid role Sales assistant/planner. 2+ yrs’ experience. Advanced training in Powerpoint, Excel, bus writing; Familiar with Wide Orbit; BA Degree. Send res and CL [email protected] (6/3)
JOB OPENING: DEVELOPMENT EXEC: For short-term project w/potential for more. Established NY prodco. Generate ideas, find talent. Proposal writing a plus. [email protected] (6/2)
JOB OPENING: SR PLANNER/Z LIVING cable network/NYC: Immediate opening. Create/maintain sales plans, assisting AEs & SVP w/sales presentations & projects as needed. 5 yrs’ exp at a nat’l cable network, w/min 3 yrs in a planner position. Exp w/Wide Orbit creating plans pref’d. Resume/cover: HERE (6/2)
JOB OPENING: BROADCAST/IT Engineer/NBCU/East Coast: Support day to day broadcast television, digital and IT/IP operations, Assist with implementation of software upgrades and system expansions, perform periodic maintenance. Full info/apply HERE (6/2)
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