06/08/17: Verizon begins beta test of “advanced TV features” for Fios

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Good morning. It’s Thursday June 8, 2017 and this is your your first early morning Digital briefing!

Direct Response: Direct response marketing is a type of marketing designed to generate a specific response from consumers. Consumers’ responses and purchases can then be measured and attributed to specific ads.
Apple Music is officially a video platform. The subscription service has debuted Planet of the Apps, its first original series. An unscripted series about app developers, Planet of the Apps is produced by Propagate’s Howard Owens and Ben Silverman. Celebrities including Jessica Alba and Gwyneth Platrow star in the show and serve as executive producers. It’s the first of two series on Apple’s slate; August 8 will see the debut of Carpool Karaoke: The Series, an original show based on popular sketches from The Late Late Show with James Corden. Apple is hoping that its video strategy will set it apart from services such as Spotify and Pandora. Earlier this week, the company announced that Apple Music now has 27 million subscribers.
Verizon confirmed that it’s begun testing “new advanced TV features” for its Fios service. A select group of customers and employees are taking part in the trial. Official details are scant, but earlier this week DSL Reports said that Verizon was trialing an IPTV service, with beta testers receiving a free year of broadband, TV and voice services in exchange for participating. Verizon has confirmed only that trials have started. Moreover, the telco clarified that there’s “no guarantee” that the services being tested will ever become available.
Michelle Lee, a former Google lawyer who’d served as Director of the U.S. Patent and Trademark Office since 2015, has unexpectedly stepped down. Lee was widely seen as an ally of tech companies, and had a reputation for fighting “patent trolls” – companies that file wide-ranging patents solely to serve as a basis for lawsuits. As recently as April, a group of tech giants (and their lobbying arms) publicly defended Lee, asking President Trump to renominate her.  
August 3 |Dream Downtown, NYC |11:30AM – 4:00PM
Despite all the chatter and change about ad loads, undefined currencies, metrics and more, there has yet to be a smart, focused conversation on where we are (and aren’t) and the necessary steps to get there. This conference is that conversation. Leading the discussion will be industry experts from Facebook, NBCU, ABC, Hulu, Quigley-Simpson, 22squared, one2one Media and more.
Seating is limited, so be sure to register your team today
Fox Networks Group is out with the newest update to its Fox Now app. Initially just for Apple TV and iOS devices, the new version of the app features shows from Fox, National Geographic, and FX. It’s the first time that content from the three networks has been merged onto a single platform. (The separate FXNow and Nat Geo TV apps will also continue to be available.) The app is of the “TV Everywhere” variety – i.e., it requires users to authenticate with pay-TV credentials. The Fox Now update is slated to launch for Android and Roku devices later this month, with other platforms to follow later in the year.
Twitter will stream the premiere episode of TNT drama Claws after the show’s linear premiere this Sunday, June 11. The series, which centers on a Florida nail salon, will stream at 10pm, immediately after the show airs on TNT. “[A] streaming encore on Twitter has the power to reach new audiences and catch the attention of viewers who might not otherwise have sampled our show,” explained Michael Engleman, EVP of Marketing and Brand Innovation for TNT/TBS, in a statement.
Amazon’s Twitch is sweetening the Affiliate Program it launched last month. Designed to let tens of thousands of new streaming channels take in revenue, the new program uses a form of audience-driven tipping. Now Affiliates can make money in a new way: by taking a cut of games and in-game items that are sold through their channels. A purchase button will now appear on Affiliates’ channels whenever they’re playing a game that’s also for sale by Twitch. According to a new blog post from the company, Affiliates will collect 5% of the revenue from such purchases.
Nyko announced a new gamer-friendly controller that’s compatible with the Samsung Gear VR headset. Dubbed the PlayPad VR, the controller features a traditional gamepad interface. It can also be hooked to the front of the headset. (Though it may look otherwise based on photos of the device, you don’t actually wear the controller while you’re using the headset; the point is to keep it from getting lost when it’s not in use.) The controller is slated to go on sail this fall, for a price of $49.99.
Tweet of the week: @AshxHx65: Fred WHY SO AWKWARD #bachelorette
Canvs, the emotion analytics company, analyzed tweets about TV and streaming programming from May 31 – June 6 using Twitter data from Nielsen. Insights from the 2,625,996 tweets expressing a specific Emotional Reaction (ER) include:
– Tops in excitement: the first two games of the 2017 NBA Finals on ABC between the Golden State Warriors and Cleveland Cavaliers.
– As the One Love Manchester concert was simulcast across TV (and the internet), viewers tapped out tens of thousands of messages talking about how beautiful the performers (and their music and messages of love) were.
– Judging by the ERs, ABC’s The Bachelorette had some of the most awkward moments of the week, including a kiss between Rachel and Fred that had viewers cringing.
– Viewers got goosebumps during a moving rendition of Andra Day’s “Rise Up” by nine-year-old Angelica Hale on NBC’s America’s Got Talent.  
Twitter has named Emily Horne as its new head of policy communications. She’ll oversee Twitter’s messaging and communications for all policy issues, including privacy, hate speech, and abuse. Horne most recently served as Assistant Press Secretary for the National Security Council. According to her LinkedIn page, she served as the NSC’s spokesperson on policy issues including counter-terrorism and international economics. 
Harmonic, a company specializing in software and products for video tech and cable access, has named Sanjay Kalra as its new Chief Financial Officer. He previously served as the company’s Corporate Controller and Chief Accounting Officer. Kalra joined Harmonic in late 2016; he’d previously held positions at TiVo, Model N and Silicon Image. He succeeds Harold Covert, who announced last year that he’d be stepping down as Harmonic’s CFO. 
Creative agency Mod Op has made two new hires. Audra V. Pace and Andy Hahn join the agency as Creative Directors, working out of New York and Los Angeles, respectively. Pace has previously served as a Creative Director for Gluttony, while Hahn previously served an Executive Creative Director for WME/IMG. Meanwhile, Mod Op also announced that Managing Director David Edelstein has been promoted to Partner.
Mashable Chief Revenue Officer Ed Wise has left the company. Wise joined the digital media company in April of 2016.  
Neil Patrick Harris has a leading role in which current Netflix series? (Email [email protected] with your answer and be sure to include your name, company, city and state.)
Our Last Trivia Question: Before creating Hulu’s The Handmaid’s TaleBruce Miller served as writer and producer on a CW series. Which one? Answer: The 100. Kudos to Louis Lewow-Lewow Media Group/GA, Amanda Chaiet-Turner Broadcasting/NY, Susan Nessanbaum-Goldberg-M and S Entertainment/CA, David Westberg-SAG-AFTRA Federal Credit Union/CA, Lorrie Shilling/CA, and Tom Moore-Kalt Productions/CA
Today’s the Day
The Deadline for Cynopsis Kids !magination Awards is hours away!
Now with over 50 categories to choose from, including Virtual Reality and Short Form Content, we want to ensure that you and your team are recognized and awarded for the strides you’ve made in the children’s media sector over the past year. Finalists will be honored at our annual awards reception, September 19 in NYC. Don’t shy away from the spotlight you and your team deserve – Join in on the fun!


Up top, we mentioned the premiere of Apple Music competition series Planet of the Apps. You can check out the show’s new trailer here.
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JOB OPENING: ACCT SERVICES MGR/SONY CRACKLE/NY or LA: Temp role. Immed start. Work closely w/Sales, Pricing Yield Mngmnt & Ad Solutions teams by helping support advertising businesses across mult platforms. Min 1-3 yrs’ exp in combo media plan’g and/or campaign mngmnt – some video exp a must. Resume HERE (6/14)

NEWS DIRECTOR/Local New York DMA TV News Station: Well rounded & an exp’d News Dir who will mng a multi-shift operation & oversee all news dept functions. Preferably have in mkt news management exp, have passion for news, a proven track record for dvlpng staff. Resume HERE (6/13)

JOB OPENING: ACCOUNT EXEC/Fooji/Santa Monica: Dynamic, fearless self-starter w/exp working in digital & solid social media skills within music & entertainment.  2 – 3 yrs proven exp in ad tech, B to B, enterprise, inside or outside sales. Strong written/verbal comm skills a must. Full info/apply HERE (6/13)

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SR PRODUCER/MSNBC The 11th Hour/NYC: Mng/supervise control room w/EP. Assist in supervision of the editorial vision of each day. Must have at least 7 yrs of exp  live TV (i.e. morning shows, cable shows, brdcst TV, etc). Must have 3+yrs exp of control room exp. Full info/apply HERE (6/10)

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JOB OPENING: SR PRODUCER/MSNBC Live/NYC: Supervise and oversee the editorial vision of each day, including suggesting stories and guests for the show. Must have at least 7 yrs of exp  live TV (i.e. morning shows, cable shows, brdcst TV, etc). Must have 3+yrs line producting exp. Full info/apply HERE (6/10)
JOB OPENING: DIRECT RESPONSE AD SALES ASSISTANT/Marathon Ventures: Detail oriented individual ready to work in a fast-paced environment. Responsibilities include: processing orders, reconciling pre/post logs and providing support to the sales team. Resume to: [email protected] (6/10)

ACCOUNT EXECUTIVE/WMAQ/CHICAGO: Acct Exec to join our local sales team, dvlp relationships w/clients, agencies & advertisers. Min 5 yrs of exp in sales and/or mktg roles.BS/BA Degree. Ability to drive & own a vehicle for transportation to & from client meetings. Full info/apply HERE (6/9)

JOB OPENING: SALES PLANNER/CBS Television Distribution/NY: Nat’l TV Sales Org. seeks energetic organized individual to join our company. Direct contact w/sales team and agencies managing all aspects of advertising schedules from proposal to payment. Strong math & excel skills req’d. Full info/apply HERE (6/9)
JOB OPENING: SEGMENT PRODUCER/RACHEL MADDOW/MSNBC/NYC: Work closely with anchor, Rachel Maddow, and senior staff to determine daily show content. Must have at least 3 years of experience in broadcast media Ability to “book” guests, and work with graphics and video elements. Full info/apply HERE (6/9)
JOB OPENING: SR PRODUCER/MSNBC Live/NYC: Supervise/oversee the editorial vision of each day, including suggesting stories and guests for the show Must have at least 7 yrs exp in live TV (i.e. morning shows, cable shows, broadcast TV, etc  & 3yrs of line prod exp. Full info/apply HERE (6/9)
JOB OPENING: SR PRODUCER/MSNBC Weekends/NYC: Assist in the supervision of the editorial vision of each day, including suggesting stories and guests for the show. Must have at least 7 yrs exp in live TV (i.e. morning shows, cable shows, broadcast TV, etc & 3 yrs control room exp pref’d. Full info/apply HERE  (6/9)

JOB OPENING: SENIOR WRITER/PRODUCER/NYC: Lead creative for IFC Originals launches and brand campaigns. Idea-generating/writing/producing/directing mastermind with a comedy background and “Always On, Slightly Off” sensibility. 6-8 years’ experience. Submit resume and reel link HERE (6/9)

JOB OPENING: eCOMMERCE DEALS EDITOR/Future/NYC: Research/write deals & sales related news content to help readers keep up to date w/any opp to grab a bargain. Exc writing/comm skills a must. Deg in English/journalism req’d. Expert-level knwldg of technology ind, its trends & its history. Full info/apply HERE (6/9)

JOB OPENING: ACCOUNT DIRECTOR (EAST COAST)/NYC: Mng the revenue generating efforts for an East Coast Territory as well as drive growth & brand advertising across Future’s portfolio of digital products & events. 7+yrs online media sales & exc proficiency mngng/growing accts. BA/BS deg req’d. Full info/apply HERE (6/9)
JOB OPENING: PROGRAMMATIC TRADER/Future/NYC: Mng programmatic monetization across our brands. Proactively sell Brands & Aud to Agency Trading Desks & Programmatic Buying Units start to finish meeting clients expectations. Previous exp setting up/mngng PMP & Programmatic Direct deals is key. Full info/apply HERE (6/9)
JOB OPENING: CLIENT SERVICES MGR/Future/NYC: Task management for the US team & delegation of work priorities & servc level mngmnt. Mng delivery of ad campaigns & creative solutions for our customers. Support acct dirs to generate responses to client proposals.1-2 yrs exp online advrtsng a must. Full info/apply HERE (6/9)
JOB OPENING: DIR, PROJECT MANAGEMENT ANIMATION/Nickelodeon/NYC: Resp for project mngmnt of all mktg/creative promotion for the animated properties on the Nickelodeon network. Min 8yrs yrs of project mngmnt or prod mngmnt exp in TV network capacity. Full info/apply HERE (6/9) 
JOB OPENING: VIDEO PRODUCER/Disney Corp Creative Resources/Glendale CA: Prod high-quality video content incl sizzle reels, digital shorts, executive comms, etc. Min 6 yrs exp in video prod, incl scripting, lighting, audio, videography, graphics & editing. Full info/apply HERE (6/9)  

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