06/13/17: CNN is going places

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CynopsisDigital

Good morning. It’s Tuesday June 13, 2017 and this is your your first early morning Digital briefing!

TODAY’S CODEBREAKER

Abstract Syntax Notation One: ASN.1 is an interface description language for defining data structures that can be serialized and de-serialized in a standard, cross-platform way. It’s broadly used in telecommunications and computer networking, and especially in cryptography.

TOP NEWS

CNN is rolling out CNN Travel, a vertical site that will provide travel recommendations for families planning getaways. It will include illustrated city guides of world capitals ranging from Dubai to New York, with suggestions on where to eat in certain locations. On the way: podcasts, a live events business and more video.

Global media companies are taking a flyer on drone racing. Two-year-old New York startup Drone Racing League says it closed a Series B investment round of more than $20 million led by U.K. satellite provider Sky, along with Liberty Media and Lux capital. The league’s 2017 television broadcast season starts June 20 on ESPN and will be broadcast in more than 75 countries with broadcast partners that include Sky Sports, ProSiebenSat.1, Disney XD and OSN.

Video technology provider Kaltura and cloud platform Akamai Technologies are extending their partnership with a new joint solution adding predictive content delivery. It combines Akamai’s predictive content delivery and Kaltura’s TV platform.

Listen up, podcast creators. Apple is finally going to tell you what podcast listeners like and what they ignore, Recode reports. A new version of Apple’s podcast app will give podcast creators the ability to see when podcast listeners play individual episodes and what part of individual episodes they listen to, which parts they skip and when they bail out of an episode. Up to now, Apple has provided almost no data at all about podcast listening behavior.

MOBILE

The Washington Post is experimenting with audio articles on smartphones using Amazon Polly, a tech that can read words. Ford’s Lincoln brand is a launch sponsor and will present a brief audio ad before each article play. The Post’s trial will run on its mobile site for the next 30 days, during which users will be able to listen to audio versions of four articles daily across business, lifestyle, technology and entertainment.

A CYNOPSIS MESSAGE

Get your entries in by Thursday at 11:59pm!

for Cynopsis Kids !magination Awards

Don’t let your team’s hard work go unnoticed. Now with over 50 categories to choose from, including Virtual Reality and Short Form Content, we want to ensure that your accomplishments in children’s media are awarded. Finalists will be honored at our annual awards reception on September 19 in NYC. Don’t shy away from the spotlight you and your team deserve – Join in on the fun!

Enter today

ADVERTISING

Snapchat has unveiled the Snap Publisher tool for building vertical video creative, its self-serve Ad Manager and a Snapchat Certified Partners program to connect advertisers with trained, third-party ad tech tool providers. Together, the three initiatives will make it easier for advertisers to handle their own campaigns start to finish. This news comes as data from Sensor Tower shows that the rate at which people downloaded the Snapchat app dropped by 22% over the first two months of the second quarter. Downloads of Snapchat from the Apple App Store fell by 40% in April and May year-over-year.

Facebook is launching two new tools to help marketers optimize their ads to target the people most likely to buy their products. The first, Value Optimization, uses prior purchase data to estimate how much money a person might spend in an advertiser’s store over a seven-day period. The tool then adjusts the advertiser’s campaign to send ads to the people most likely to spend big. The second new product is an add-on to Lookalike Audiences. “Value-Based Lookalikes” finds the Facebook users among those with similar traits who are also most likely to make a purchase after seeing an ad.

Berlin-based mobile data exchange Adsquare has launched new audience segments consisting of Nielsen’s Digital Ad Ratings Optimized Segments.Adsquare says the segments are validated against first-party data with guaranteed accuracy for gender and age as established by Nielsen and outperform industry benchmarks by more than 308%.

Appodeal has launched its own ad exchange called AppodealX. It enables allows Appodeal to work directly with demand-side platforms and provide app developers with premium ads offered by over 100 demand sources. AppodealX offers impressions for sale within an app, takes bids from the DSP side and chooses the winner.

RESEARCH

Many consumers aren’t comfortable with their data being collected by smart TVs, according to a survey conducted by Videa, Cox Media’s automated ad platform.The survey found that 48% of consumers said they were somewhat, mostly or completely uncomfortable with advertisers collecting smart-TV data. Only 39% said they are somewhat, mostly or completely comfortable with their data being collected by advertisers.

According to the Pew Research Center, 85% of U.S. adults have gotten news from a mobile device, up from 72% last year and 54% in 2013. The growth has been driven by older demos accessing more mobile news, Pew noted. Two-thirds of those 65 and older said they get news on a mobile device (67%), up 24 percentage points in just one year.

EXECUTIVE MOVES

JP Richards has been elevated to EVP, Worldwide Marketing and Chief Data Scientist at Warner Bros. He joined the company in 2015 as EVP of Worldwide Digital Marketing.

Jason Goldberger is the new CEO of online jeweler Blue Nile. He most recently was Chief Digital Officer at Target.

Jim Daily, president of U.S. and Canada at video advertising marketplace Teads, has been promoted to Global President. Teads also elevated Todd Tran from Global SVP of Programmatic and Mobile to Chief Strategy Officer.

TRIVIA

This Baywatch star was just designated by The Hollywood Reporter as the #3 most popular actor/actress on Facebook, Instagram, Twitter, YouTube and Google Plus. (Email [email protected] with your answer and be sure to include your name, company, city and state.)

Our Last Trivia Question: This Brazilian actress who stars in Queen of the South on Netflix also had a leading role in the movie Back and Forth. Answer: Alice Braga. Kudos to Andy Pittman-TAMU/TX, Louis Lewow-Lewow Media Group/GA, Peter Steckelman-Tennis Channel/CA, Lino Garcia-Amistad Entertainment/FL, Tom Moore-Kalt Productions/CA, Susan Nessanbaum-Goldberg-M and S Entertainment/CA, David Westberg-SAG-AFTRA Federal Credit Union/CA, Lorrie Shilling/CA, Travis A. Del Valle-VICELAND/NY.

A CYNOPSIS MESSAGE

Cynopsis Measurement & Data Conference

August 3 |Dream Downtown, NYC |11:30AM – 4:00PM

It’s the most important question facing media advertisers and marketers: solving for video’s unduplicated reach across platforms, with a measurement standard that everyone can agree on – and trade on. Industry experts from Facebook , Mashable , NBCU , ABC , Hulu , Quigley-Simpson , 22squared , one2one Media , Dell will be leading this examination of cross-platform video measurement and seating is limited, so register your team today !

DIGITAL SPOTLIGHT

We’re guessing that very few Cynopsis readers were able to make it to the 2017 graduation ceremony at the Massachusetts Institute of Technology to hear Apple chief Tim Cook speak. In this CNN video, hear him talk passionately about the power of humanity to solve “problems” that science and technology can create.

David Teich
Roberta Caploe Publisher @robertacaploe	Diane K Schwartz Senior Vice President Media Communications Group	Cynopsis Ad Sales Mike Farina \| 203-218-6480 VP, Sales	Cynopsis Job Listings Sales Trish Pihonak \| 203-899-8459 Director of Operations

CYNOPSISJOBS – For More jobs, please visit Cynopsis.com

JOB OPENING: RESEARCH ANALYST/MUSIC CHOICE/NYC: Resp for day-to-day ad sales research support, generate and distribute audience usage data via Nielsen/ComScore as well as custom ad-hoc audience reports and ad effectiveness studies. BA degree, minimum 3yrs applicable experience. Direct Job Post: HERE (6/20)

JOB OPENING: SR DIRECTOR /NBCU/NYC: Lead strategic development & mgmt. of division wide initiatives & tent pole events. Full info/apply HERE (6/20)

JOB OPENING: SR DIGITAL SALES PLANNER /AT & T/NYC: Prepares sales plans & reports to include forecasting, trending, penetration and coverage. 2+ y rs digital exp. Knwlg digital ad tech & programmatic landscape. Exp w/supply side platform & demand side platform. Full info/apply HERE (6/17)

JOB OPENING: POLITICS EDITOR/CNBC.com: Oversee our politics coverage both in Washington DC and globally. Min 8 yrs of exp in journalism. At least 4yrs focusing on politics, working in digital journalism. Full info/apply HERE (6/17)

JOB OPENING: DIGITAL PRODUCER/CNBC Events/East Coast: Create content that promotes & amplifies CNBC’s slate of event franchises on CNBC’s digital platforms & partner social platforms. 4+yrs exp working in digital editorial at a media company; exp in digital video or at a TV network pref’d. Full info/apply HERE (6/17)

JOB OPENING: SOCIAL MEDIA MGR/ CNBC.com/East Coast: set and execute our social strategies for CNBC Digital. Supervise our social media team to increase our footprint across all platforms. Min 3yrs working in social media at a news operation or an agency with a focus on news and storytelling. Full info/apply HERE (6/17)

JOB OPENING: MGR, DEVELOPMENT/NYC: Busy NYC-based prod co w/current comedy slate & expanding lifestyle brand seeks exp’d aggressive self-starter. Min 2yrs dvlpmnt exp @unscripted co. w/recent sales on the board. Strong knwlg editing talent tapes, build decks, skill sell to craft sellable projects. Resume HERE (6/16)

JOB OPENING: ACCT SERVICES MGR/SONY CRACKLE/NY or LA: Temp role. Immed start. Work closely w/Sales, Pricing Yield Mngmnt & Ad Solutions teams by helping support advertising businesses across mult platforms. Min 1-3 yrs’ exp in combo media plan’g and/or campaign mngmnt – some video exp a must. Resume HERE (6/16)

JOB OPENING: NEWS DIRECTOR/Local New York DMA TV News Station: Well rounded & an exp’d News Dir who will mng a multi-shift operation & oversee all news dept functions. Preferably have in mkt news management exp, have passion for news, a proven track record for dvlpng staff. Resume HERE (6/16)

JOB OPENING: ACCOUNT EXEC/Fooji/Santa Monica: Dynamic, fearless self-starter w/exp working in digital & solid social media skills within music & entertainment. 2 – 3 yrs proven exp in ad tech, B to B, enterprise, inside or outside sales. Strong written/verbal comm skills a must. Full info/apply HERE (6/16)

JOB OPENING: LOG EDITOR/Z LIVING TV/NYC: Assist Ad Sales team in the management of traffic functions. Copy/material assignment, log placements, meeting daily traffic operations deadlines, as well as office manager and other duties that may be assigned. Cover/resume HERE (6/16)

JOB OPENING: SR PRODUCER/MSNBC The 11^th Hour/NYC: Mng/supervise control room w/EP. Assist in supervision of the editorial vision of each day. Must have at least 7 yrs of exp live TV (i.e. morning shows, cable shows, brdcst TV, etc). Must have 3+yrs exp of control room exp. Full info/apply HERE (6/15)

JOB OPENING: SR PRODUCER/NBC News weekend nightly news/NYC: Work directly with EP, anchor, and staff to generate/oversee the prod of hard news and enterprise segments for the weekend edition of NBC Nightly News. Full info/apply HERE (6/15)

JOB OPENING: SR PRODUCER/MSNBC Live/NYC: Supervise and oversee the editorial vision of each day, including suggesting stories and guests for the show. Must have at least 7 yrs of exp live TV (i.e. morning shows, cable shows, brdcst TV, etc). Must have 3+yrs line producting exp. Full info/apply HERE (6/15)

JOB OPENING: DIRECT RESPONSE AD SALES ASSISTANT/Marathon Ventures: Detail oriented individual ready to work in a fast-paced environment. Responsibilities include: processing orders, reconciling pre/post logs and providing support to the sales team. Resume to: [email protected] (6/15)

JOB OPENING: ACCOUNT EXECUTIVE/WMAQ/CHICAGO: Acct Exec to join our local sales team, dvlp relationships w/clients, agencies & advertisers. Min 5 yrs of exp in sales and/or mktg roles.BS/BA Degree. Ability to drive & own a vehicle for transportation to & from client meetings. Full info/apply HERE (6/15)