06/09/17: MediaMath adds up for Procter & Gamble

Good morning. It’s Friday June 9, 2017 and this is your your first early morning Digital briefing!

AFD : The television signaling technology known as Active Format Descriptor is used for aspect ratio control, typically with regard to widescreen signals.
Procter & Gamble has added MediaMath to its roster of demand-side platforms, less than a month after the packaged-goods giant parted company with Audience Science. Earlier this week, MediaMath acknowledged a $175 million credit facility led by Goldman Sachs.
Verizon will cut more than 2,000 of the approximately 14,000 jobs at AOL and Yahoo after it closes its acquisition of Yahoo. AOL-owned TechCrunch had reported that 15% of workers would be let go.
Dentsu Aegis Network has rebranded Dentsu Media as Dentsu X, an integrated agency network combining communication, media planning, content creation, technology, data and behavioral insight. Dentsu X will be overseen by Takaki Hibino, who had been Global Brand President of Dentsu Media.
AppNexus and Unruly have launched an open-source headier bidding solution that will enable publishers to better monetize video advertising inventory on desktop and mobile. It’s said to be the first open-source header bidding solution for outstream video through the open-source library and community prebid.js.


Snapchat vs. Instagram Stories: A How & When Guide

Join Cynopsis Digital’s webinar, Thursday, June 29 as agencies Laundry Service & Cycle, Giant Spoon and more cover:

  • How to generate programming and marketing content that feeds brand awareness
  • Strategies for creating content for the features that are unique to Snapchat and for those that are unique to Instagram
  • Best practices for buying and selling ad inventory on both platforms
  • Expert projections on what the future user bases for Instagram and Snapchat will be

Register your team

The second annual Tomorrow’s News survey by Reuters shows that news consumers are becoming more savvy, wary of sensationalism and are more likely to fact check their news with other providers. Among the 1,711 Reuters.com user respondents, 83% said they tend to trust well-known news brands and always check the accuracy of shared news from other sources—a 6% increase from the 2016 survey.
Real-time platform Smaato reports that Asia-Pacific countries, led by China, are at the forefront of mobile ad growth globally. The company’s analysis of 300 billion mobile ad impressions shows first-quarter ad spending nearly doubled year-over-year in China.
MoffettNathanson Research is projecting that U.S. advertising spend will rise 3.4% in 2017, to $197.3 billion. Its latest guidance is that all Internet advertising will grow 18.5% to $85.9 billion but that total TV advertising will be down 4.1% to $76.4 billion.
As Google is rumored to be contemplating an ad-blocking extension to Chrome, use of ad blockers may be leveling off in France, Germany and the U.K., according to eMarketer. While 43 million people use them in the three countries, new users are expected to drop from 8.8% in 2017 to 7.4% in 2018.
The board of directors at Tapad appointed Sigvart Voss Eriksen Chief Executive Officer, succeeding Are Traasdahl, who will transition to Chairman Emeritus, a senior advisory role. Eriksen had been Head of Advertising Technology at Tapad parent Telenor.
Apple marketing executive Bozoma Saint John is joining Uber as Chief Brand Officer. Before resigning last week, Saint John was Head of Global Consumer Marketing, iTunes and Beats Music.
David Peterson is the new Chief Technology Officer at PebblePost. He most recently was Senior Vice President of Technology at Rubicon Project.
This native of Belarus is a four-time New York Times best seller who brings his knowledge of serial entrepreneurialism to the Apple’s new Planet of the Apps series. (Email [email protected] with your answer and be sure to include your name, company, city and state.)
Our Last Trivia Question: Neil Patrick Harris has a leading role in which current Netflix series? Answer: “Lemony Snicket’s A Series of Unfortunate Events.” Kudos to Andy Pittman-TAMU/TX, Dan Quitério-Understood/NY, Louis Lewow-Lewow Media Group/GA, Barbara Potasky-NBCUniversal/NY, Randy Priluck-Pace University/NY, Gabrielle Pedro Fredrick-National Geographic/DC, Gayathri Jayakumar-THREE/NY, Julie Stowell-Gracenote/NY, David Clark-Discovery/MD, Frank Hamilton-Tennis Channel/NY, Matthew Wilson-RXR/NY, Amanda Chaiet-Turner Broadcasting/NY, Susan Nessanbaum-Goldberg-M and S Entertainment/CA, Alyssa Novak-Jupiter Entertainment/TN, Lauren Veltre-EPIX/NY, David Westberg-SAG-AFTRA Federal Credit Union/CA, Tom Moore-Kalt Productions/CA, Travis Seppala-Freelancer/CA, Andrew Bellamy-Producers Guild of America/NY, Seraphina Kleinen-S2BN Entertainment/NY, Betsy Bozdech-Common Sense Media/CA, Mark Garcia-Omnicom Media Group/CA.
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With Father’s Day approaching, what Dad wouldn’t like to have a super thin, super cool wireless keyboard he can mate to just about any digital device and fits easily in his pocket? Before you decide, check out this
review of the Wekey Pocket on Unboxed Therapy. And maybe have a credit card handy.
Roberta Caploe
Diane K Schwartz
Senior Vice President
Media Communications Group
Cynopsis Ad Sales
Mike Farina | 203-218-6480
VP, Sales
Cynopsis Job Listings Sales
Trish Pihonak | 203-899-8459
Director of Operations
CYNOPSISJOBS – For More jobs, please visit Cynopsis.com
JOB OPENING: MGR, DEVELOPMENT/NYC: Busy NYC-based prod co w/current comedy slate & expanding lifestyle brand seeks exp’d aggressive self-starter. Min 2yrs dvlpmnt exp @unscripted co. w/recent sales on the board. Strong knwlg editing talent tapes, build decks, skill sell to craft sellable projects. Resume HERE (6/16)

ACCT SERVICES MGR/SONY CRACKLE/NY or LA: Temp role. Immed start. Work closely w/Sales, Pricing Yield Mngmnt & Ad Solutions teams by helping support advertising businesses across mult platforms. Min 1-3 yrs’ exp in combo media plan’g and/or campaign mngmnt – some video exp a must. Resume HERE (6/14)

NEWS DIRECTOR/Local New York DMA TV News Station: Well rounded & an exp’d News Dir who will mng a multi-shift operation & oversee all news dept functions. Preferably have in mkt news management exp, have passion for news, a proven track record for dvlpng staff. Resume HERE (6/14)

JOB OPENING: ACCOUNT EXEC/Fooji/Santa Monica: Dynamic, fearless self-starter w/exp working in digital & solid social media skills within music & entertainment.  2 – 3 yrs proven exp in ad tech, B to B, enterprise, inside or outside sales. Strong written/verbal comm skills a must. Full info/apply HERE (6/14)

JOB OPENING: LOG EDITOR/Z LIVING TV/NYC: Assist Ad Sales team in the management of traffic functions. Copy/material assignment, log placements, meeting daily traffic operations deadlines, as well as office manager and other duties that may be assigned. Cover/resume HERE (6/14)

SR PRODUCER/MSNBC The 11th Hour/NYC: Mng/supervise control room w/EP. Assist in supervision of the editorial vision of each day. Must have at least 7 yrs of exp  live TV (i.e. morning shows, cable shows, brdcst TV, etc). Must have 3+yrs exp of control room exp. Full info/apply HERE (6/13)

JOB OPENING: SR PRODUCER/NBC News weekend nightly news/NYC: Work directly with EP, anchor, and staff to generate/oversee the prod of hard news and enterprise segments for the weekend edition of NBC Nightly News. Full info/apply HERE (6/13)
JOB OPENING: SR PRODUCER/MSNBC Live/NYC: Supervise and oversee the editorial vision of each day, including suggesting stories and guests for the show. Must have at least 7 yrs of exp  live TV (i.e. morning shows, cable shows, brdcst TV, etc). Must have 3+yrs line producting exp. Full info/apply HERE (6/13)
JOB OPENING: DIRECT RESPONSE AD SALES ASSISTANT/Marathon Ventures: Detail oriented individual ready to work in a fast-paced environment. Responsibilities include: processing orders, reconciling pre/post logs and providing support to the sales team. Resume to: [email protected] (6/13)

ACCOUNT EXECUTIVE/WMAQ/CHICAGO: Acct Exec to join our local sales team, dvlp relationships w/clients, agencies & advertisers. Min 5 yrs of exp in sales and/or mktg roles.BS/BA Degree. Ability to drive & own a vehicle for transportation to & from client meetings. Full info/apply HERE (6/13)

JOB OPENING: SALES PLANNER/CBS Television Distribution/NY: Nat’l TV Sales Org. seeks energetic organized individual to join our company. Direct contact w/sales team and agencies managing all aspects of advertising schedules from proposal to payment. Strong math & excel skills req’d. Full info/apply HERE (6/10)
JOB OPENING: SEGMENT PRODUCER/RACHEL MADDOW/MSNBC/NYC: Work closely with anchor, Rachel Maddow, and senior staff to determine daily show content. Must have at least 3 years of experience in broadcast media Ability to “book” guests, and work with graphics and video elements. Full info/apply HERE (6/10)
JOB OPENING: SR PRODUCER/MSNBC Live/NYC: Supervise/oversee the editorial vision of each day, including suggesting stories and guests for the show Must have at least 7 yrs exp in live TV (i.e. morning shows, cable shows, broadcast TV, etc  & 3yrs of line prod exp. Full info/apply HERE (6/10)
JOB OPENING: SR PRODUCER/MSNBC Weekends/NYC: Assist in the supervision of the editorial vision of each day, including suggesting stories and guests for the show. Must have at least 7 yrs exp in live TV (i.e. morning shows, cable shows, broadcast TV, etc & 3 yrs control room exp pref’d. Full info/apply HERE  (6/10)

JOB OPENING: SENIOR WRITER/PRODUCER/NYC: Lead creative for IFC Originals launches and brand campaigns. Idea-generating/writing/producing/directing mastermind with a comedy background and “Always On, Slightly Off” sensibility. 6-8 years’ experience. Submit resume and reel link HERE (6/10)

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