06/02/17: Google will add ad blocker to Chrome next year

Good morning. It’s Friday June 2, 2017 and this is your your first early morning Digital briefing!

TODAY’S CODEBREAKER

FOV (First-Person Gaming): In first-person gaming, field of view or field of vision (abbreviated FOV) is the extent of the game’s world that’s observable on the display at a given moment. Factors such as resolution, aspect ratio, and even monitor size can affect FOV.

TOP NEWS

YouTube now has updated guidelines on what types of content are ineligible for advertising. The new changes demonetize an array of video types, including videos in which “family entertainment characters” (think Mickey Mouse) are shown engaging in “violent, sexual, violent, or otherwise inappropriate behavior.” The updates also ban ads from videos that are “gratuitously incendiary, inflammatory, or demeaning.” (The company also re-clarified that “hateful” content is advertising-ineligible, though that was already written into the guidelines.) It should be noted that demonetizing content doesn’t necessarily mean that YouTube will boot videos off the platform entirely, so long as they comply with the site’s community guidelines and terms of service. The moves come at an appropriate moment for YouTube and Google; hundreds of advertisers halted their YouTube spends earlier this year when it was revealed that some ads had been appearing on extremist content.

Some folks on Wall Street have taken to suggesting that Twitter should consider switching to a subscription-only model. That includes influential research firm MoffettNathanson, which wrote on Thursday that a subscription model was the company’s best bet to improve its fortunes. But it’s not happening anytime soon, according Twitter CFO/COO Anthony Noto, who spoke at Recode’s Code Conference hours after the MoffettNathanson report surfaced. “The value proposition we offer to advertisers is as strong as it’s ever been,” he insisted. Reiterating what the company has said in the past, Noto did say that Twitter might be open to moving select premium services to a subscription version of Tweetdeck, its platform for social media pros. No specific plans were offered on that front, however.

ADVERTISING

It might sound counterintuitive, but the world’s biggest digital ad behemoth is about to start blocking ads. Google has been telling publishers that it will add an ad blocker to its Chrome browser starting next year, the company confirmed. The filter will be designed to only filter out ads that are particularly annoying and intrusive, according to Google. In a blog post, Google ads and commerce SVP Sridhar Ramaswamy singled out ads that unexpectedly blare music, or force users to wait ten seconds before they can see the content on a page. Google intends to add the Chrome blocker to both mobile and desktop.

A CYNOPSIS MESSAGE

Register for the June 27 Esports Webinar

Esports & gaming is taking center stage as significant communities of Millennials convene to interact, engage and compete in global tournaments, which now offer paydays that can reach seven figures. Join us on June 27 for the webinar, How Sports Brands Can Leverage the Sports Explosion and hear from sports executives at the NFL , Big Ten Network , and more who have made the jump into this lucrative industry.

VIRTUAL + AUGMENTED REALITY

Major League Baseball has partnered with Intel on a new virtual reality initiative. Under the 3-year-deal, Intel will live-stream one free out-of-market MLB game each week through its True VR app. The app is available on the Samsung Gear VR headset. The broadcasts will include on-demand replays and post-game highlights. MLB and Intel will start streaming games on June 6, with new broadcasts taking place each Tuesday of the MLB season.

PLATFORMS, APPS + DEVICES

Plex has unveiled its first live TV offering. Called, appropriately enough, Plex Live TV, the new product lets users stream live broadcast programming to Plex apps for TV-connected and mobile devices. (Users will also need a digital TV tuner and antenna.) Plex also expanded support for its DVR feature, which can now record over-the-air broadcast content from TV networks such as CBS, NBC and ABC. The new offerings are still in beta, and viewing live TV is limited to iOS devices, the Nvidia Shield, and Android TV users. The company says it will expand live TV support to Android mobile devices and Apple TV by the end of this month.

Looks like Facebook isn’t the only company taking its cues from Snapchat these days. Skype is launching an updated version of its app, complete with a new feature that’s highly reminiscent of Snapchat Stories. Called Highlights, the new feature lets users share snapped photos and videos in group chats or with individuals. The new app update also makes it easier to pull up the camera; users can access it by simply swiping right from the main screen. (A leftward swipe gets users to the Highlights feature.) One major difference between Highlights and Snapchat’s Stories: Highlights remain available for a week, as opposed to a day. And Highlights aren’t broadcast to a Skype users’ entire network. Instead, they’re only seen by those who directly follow a user’s Highlights posts.

IAC -owned video sharing platform Vimeo has formed a new partnership with Giphy, the online database that lets users search for and share Gif files. Vimeo posters will now be able to combine Gifs with their videos, allowing users to easily alternate between short Gifs and the original vids. The partnership is made possible by Giphy’s new embed player – launched yesterday – which allows users to bring Gifs to third-party sites. The new player includes the original video for any Gif that was generated from Vimeo; users can click on a Vimeo icon within the player to watch the full clip.

VC FUNDING + INVESTORS

Global ad agency WPP has made a strategic investment in 88rising, a U.S. digital content producer geared toward Asian millennials. Deal terms weren’t disclosed. 88rising, headed up by Jaseon Ma, was initially founded in 2015. In addition to original content production, the company also acts as talent manager for young Asian artists.

RESEARCH

Mary Meeker , the well-known securities analyst from Kleiner Perkins Caufield & Byers , dove into her annual internet trends report at Recode’s Code Conference. Among other findings, Meeker’s report found that 85% of new online ad dollars spent now go to only two companies: Google and Facebook. Meeker also found that global smartphone growth is slowing; growth was 10% in 2015, but only 3% last year. And the report found that global internet ad spend eclipsed TV ad spend for the first time in 2016 (both were around $180 billion). You can find the full report here , but be warned, it’s massive.

EXECUTIVE MOVES

James Finn is headed to FoxNext. The veteran marketing exec, who’s been with Twentieth Century Fox for the past 17 years, will serve as the division’s EVP and Head of Marketing. FoxNext, a next-gen entertainment division focused on gaming, virtual and augmented reality, and location-based entertainment, was founded this past January.

TRIVIA

Actor/comedian/director Jeff Garlin popped up in a Hulu original documentary that premiered on May 20. What was it called? Answer: Becoming Bond. Kudos to Louis Lewow-Lewow Media Group/GA, Tom Moore-Kalt Productions/CA, and David Westberg-SAG-AFTRA Federal Credit Union/CA

Follow-up: Becoming Bond focuses on George Lazenby, the only actor to play James Bond only once. What Bond movie was he in? (Email [email protected] with your answer and be sure to include your name, company, city and state.)

A CYNOPSIS MESSAGE

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You Can, with Cynopsis!

Continue to make an impact on agency buyers + planners as they put together their recommendations by advertising in Cynopsis.

“I absolutely love [Cynopsis] and don’t know how I ever lived without it.” -Nick, SVP Group Director for Chevrolet US – Carat

Ad space is limited: contact Mike Farina at 203.218.6480 to reserve your spot now.

DIGITAL SPOTLIGHT

Next year, NASA will be flying a spacecraft directly into the sun’s atmosphere for the first time. It’s pretty neat stuff – from the Wall Street Journal, learn more here .

David Teich
Roberta Caploe Publisher @robertacaploe	Diane K Schwartz Senior Vice President Media Communications Group	Cynopsis Ad Sales Mike Farina \| 203-218-6480 VP, Sales	Cynopsis Job Listings Sales Trish Pihonak \| 203-899-8459 Director of Operations

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