06/12/17: Netflix to Sense8 fans: We heard you, but the show’s still canceled

Good morning. It’s Monday June 12, 2017 and this is your your first early morning Digital briefing!


X3D  is a royalty free ISO standard XML-based file format for representing 3D computer graphics. It became the successor to the Virtual Reality Modeling Language in 2001.
Netflix heard the outcry from fans about the June 1 cancelation of Sense8, including a #RenewSense8 campaign and petition – but the decision stands. “We wish we could #BringBackSense8 for you,” said the streaming service in a statement. “The reason we’ve taken so long to get back to you is because we’ve thought long and hard here at Netflix to try to make it work but unfortunately we can’t.” Wrote co-star Brian J. Smith in a letter to fans, “It may not seem fair in the face of such passionate fan backlash, but it always, ALWAYS boils down to numbers.”
Dentsu Aegis Network said that its media agency brands in the U.S. will use Merkle’s PII-based M1 platform for centralized data planning and activation. Dentsu ’s media agencies had been trying out M1 and it’s now being deployed as a self-service tool at Carat, iProspect and 360i, as well as at centralized programmatic unit Amnet.
Sirius XM will invest $480 million in internet-radio pioneer Pandora, which will sell Ticketfly, the ticketing startup it bought for $450 million in 2015, to Eventbrite for $200 million. The deal comes after private equity firm KKR & Co. LP agreed last month to invest $150 million in Pandora.
Horizon Media launched a new division called UNCVR in partnership with entertainment-based tech player STXsurreal. The unit will focus on augmented reality, virtual reality, mixed reality and 360-degree video. Sarah Bachman, VP Mobile Strategy at Horizon, and Monika Ratner, Director of Social Strategy, will oversee UNCVR.
The “big five” tech stocks – Apple, Alphabet Class A shares, Microsoft, Amazon and Facebook – lost over $97.5 billion in market value on Friday, in a sell-off that pushed Nasdaq down 1.8% in an otherwise high-flying year. Shares of Apple fell 3.9%, the biggest one-day decline in over a year. The slide came after a warning from Goldman Sachs analyst Robert Boroujerdi that possible outperformance by the tech sector has created “difficult-to-decipher risk narratives.”
Twitter and Bloomberg’s live stream coverage of former FBI Director James Comey’s testimony before the Senate Intelligence Committee on Thursday reached 2.7 million unique viewers globally. The broadcast had an average minute audience of 129,000 viewers, and attracted a young audience – 88% of logged-in live viewers were under the age of 35.
Verizon ’s upcoming OTT service won’t be “just a me-too kind of thing,” said Marni Walden, the company’s EVP and president of media and telematics, at Thursday’s Guggenheim Media Day. “Originals are important and sports are really important,” said the exec. “There are some things you have to have but we’re not looking for the kitchen sink.” Lesson learned from go90: “Having a bunch of content isn’t necessarily a winning strategy.”
Home renovation/remodel platform Houzz is getting an addition. The company is raising $400 million in new financing led by Iconiq, reports Recode. Last fall Houzz introduced a tool that uses home photos to direct users to comparable products, and added an AR feature to its mobile app that shows what a piece of furniture might look like in a room.
Register for the June 27 Esports Webinar:
 How Sports Brands Can Leverage the Esports Explosion
June 27 at 1:30pm
What you’ll learn:
• What brought current players into the esports space 
• What players have they learned since their investment that can help shape company’s strategies 
• How the sports and esports industries can help each other 
• How media companies & content producers leverage the gaming craze with complementary programming 
• The kinds of data potential partners should review
Google has launched the open beta of its Exchange Bidding on DoubleClick for Publishers. As opposed to the technique of header bidding, Google claims Exchange Bidding provides publishers with monetization opportunities without compromising the user experience. In a blog post, Google says publishers can be up and running with the technology in under a day, and that those participating in the closed beta have see programmatic revenue increase by as much as 40%.
First View , or promoted videos that run at the top of users’ time lines on Twitter, are more effective than “standard view” ads that appear throughout the same feeds. That’s the takeaway from The Art of the Takeover: Optimizing What Consumers See First, a joint undertaking by Interpublic’s Media Lab and its Magna division in conjunction with the social platform. According to the study, takeovers are on-screen an average of 50% more than ads that appear lower in the feed.
New data from Hitwise peg the Netflix audience size at 55.8 million, far ahead of Hulu (10 million) and Amazon Instant Video (7.6 million). Hitwise says the Netflix audience lies mostly between 25 and 44, while Amazon attracts the Gen X cohort. Hulu’s is more diverse, with its largest segment being older Millenials (25-34).
Advertising agency R/GA has appointed Steven Moy as U.S. Chief Technology Officer to run its technology consulting practice. He most recently was CEO of Isobar U.K.
This Brazilian actress who stars in Queen of the South on Netflix also had a leading role in the movie Back and Forth. What was it? (Email [email protected] with your answer and be sure to include your name, company, city and state.)

Our Last Trivia Question: This native of Belarus is a four-time New York Times best seller who brings his knowledge of serial entrepreneurialism to the Apple’s new Planet of the Apps series.  Answer: Gary Vaynerchuk. Kudos to Andy Pittman-TAMU/TX, Louis Lewow-Lewow Media Group/GA, Andrew Bellamy-Producers Guild of America/NY, Luke Watson-Roker Labs/NY, David Westberg-SAG-AFTRA Federal Credit Union/CA, Lorrie Shilling/CA, Tom Moore-Kalt Productions/CA.
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We’ve certainly come a long way since the 1960’s, when some television sets emitted dangerous amounts of radioactivity. But is the popular habit of binge viewing actually unhealthy for the brain and body? Watch this
video by asapSCIENCE and decide for yourself.
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JOB OPENING: SR DIGITAL SALES PLANNER /AT & T/NYC: Prepares sales plans & reports to include forecasting, trending, penetration and coverage. 2+ y rs digital exp. Knwlg digital ad tech & programmatic landscape. Exp w/supply side platform & demand side platform. Full info/apply HERE (6/17)


JOB OPENING: POLITICS EDITOR/CNBC.com: Oversee our politics coverage both in Washington DC and globally. Min 8 yrs of exp in journalism. At least 4yrs focusing on politics, working in digital journalism. Full info/apply HERE (6/17)


JOB OPENING: DIGITAL PRODUCER/CNBC Events/East Coast: Create content that promotes & amplifies CNBC’s slate of event franchises on CNBC’s digital platforms & partner social platforms. 4+yrs exp working in digital editorial at a media company; exp in digital video or at a TV network pref’d. Full info/apply HERE (6/17)


JOB OPENING:  SOCIAL MEDIA MGR/ CNBC.com/East Coast: set and execute our social strategies for CNBC Digital. Supervise our social media team to increase our footprint across all platforms. Min 3yrs working in social media at a news operation or an agency with a focus on news and storytelling. Full info/apply  HERE (6/17)

MGR, DEVELOPMENT/NYC: Busy NYC-based prod co w/current comedy slate & expanding lifestyle brand seeks exp’d aggressive self-starter. Min 2yrs dvlpmnt exp @unscripted co. w/recent sales on the board. Strong knwlg editing talent tapes, build decks, skill sell to craft sellable projects. Resume HERE (6/16)

ACCT SERVICES MGR/SONY CRACKLE/NY or LA: Temp role. Immed start. Work closely w/Sales, Pricing Yield Mngmnt & Ad Solutions teams by helping support advertising businesses across mult platforms. Min 1-3 yrs’ exp in combo media plan’g and/or campaign mngmnt – some video exp a must. Resume HERE (6/14)

NEWS DIRECTOR/Local New York DMA TV News Station: Well rounded & an exp’d News Dir who will mng a multi-shift operation & oversee all news dept functions. Preferably have in mkt news management exp, have passion for news, a proven track record for dvlpng staff. Resume HERE (6/14)


JOB OPENING: ACCOUNT EXEC/Fooji/Santa Monica: Dynamic, fearless self-starter w/exp working in digital & solid social media skills within music & entertainment.  2 – 3 yrs proven exp in ad tech, B to B, enterprise, inside or outside sales. Strong written/verbal comm skills a must. Full info/apply HERE (6/14)


JOB OPENING: LOG EDITOR/Z LIVING TV/NYC: Assist Ad Sales team in the management of traffic functions. Copy/material assignment, log placements, meeting daily traffic operations deadlines, as well as office manager and other duties that may be assigned. Cover/resume HERE (6/14)

SR PRODUCER/MSNBC The 11th Hour/NYC: Mng/supervise control room w/EP. Assist in supervision of the editorial vision of each day. Must have at least 7 yrs of exp  live TV (i.e. morning shows, cable shows, brdcst TV, etc). Must have 3+yrs exp of control room exp. Full info/apply HERE (6/13)


JOB OPENING: SR PRODUCER/NBC News weekend nightly news/NYC: Work directly with EP, anchor, and staff to generate/oversee the prod of hard news and enterprise segments for the weekend edition of NBC Nightly News. Full info/apply HERE (6/13)
JOB OPENING: SR PRODUCER/MSNBC Live/NYC: Supervise and oversee the editorial vision of each day, including suggesting stories and guests for the show. Must have at least 7 yrs of exp  live TV (i.e. morning shows, cable shows, brdcst TV, etc). Must have 3+yrs line producting exp. Full info/apply HERE (6/13)
JOB OPENING: DIRECT RESPONSE AD SALES ASSISTANT/Marathon Ventures: Detail oriented individual ready to work in a fast-paced environment. Responsibilities include: processing orders, reconciling pre/post logs and providing support to the sales team. Resume to: [email protected] (6/13)

ACCOUNT EXECUTIVE/WMAQ/CHICAGO: Acct Exec to join our local sales team, dvlp relationships w/clients, agencies & advertisers. Min 5 yrs of exp in sales and/or mktg roles.BS/BA Degree. Ability to drive & own a vehicle for transportation to & from client meetings. Full info/apply HERE (6/13)


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