CYNOPSISKIDS!
02.24.14 Good morning. It’s Monday, February 24, 2014, and this is your first early morning briefing.
Fuhu, manufacturer of the nabi tablet and upcoming DreamTab, will be the primary sponsor for NASCAR Sprint Cup Series driver Landon Cassill in 18 full seasons of Sprint Cup races. Cassill revved up the sponsorship yesterday, racing in a nabi-branded car at season opener the Daytona 500. The sponsorship has a strong philanthropic element. For every Fuhu-sponsored race, Cassill will donate 5% of his race team’s prize money to benefit nabi Inspire, Fuhu’s charity that offers direct support to families living with Autism. Fuhu will match that donation with an additional 5% for a 10% total that could reach $350,000. Cassill "is a talented driver that exhibits real potential to be a top 10 NASCAR driver; however, we chose to sponsor Landon’s number 40 car because of his impeccable character and dedication to co-invest in supporting and creating awareness for autism," said Fuhu CEO Jim Mitchell.
Editor’s Note: Break out the champagne! CynKids will publish daily now through the end of April to bring you all the news breaking around Upfront season.
Zerby Derby, Sprout’s newest live-action series, makes its premiere Saturday, March 1, at 11a during The Sunny Side Up Show. Produced and distributed by Breakthrough Entertainment in association with TVO Kids, Zerby Derby features pint-sized remote controlled cars living in a life-size forest and problem-solving with cheerful enthusiasm.
Racing enthusiast Patrick Dempsey (Grey’s Anatomy) and the hosts of BBC series Top Gear–Jeremy Clarkson, James May and Richard Hammond–guest on a new Grand Prix-themed episode of the Phineas and Ferb, premiering on Disney XD on Saturday, March 1 at 8a. In the ep, "Live and Let Drive," Agent P travels to the glamorous city of Duchy in Montevillebad to stop Doof from winning the Grand Prix. Dempsey voices international "racing legend" Paolo Vanderbeek; Clarkson, May and Hammond are a trio of witty Grand Prix announcers Adrian.
Miami Heat forward Chris Bosh had a different kind of starring role yesterday, guesting as the voice of Asgardian hero Heimdall on a special ep of Disney XD’s Marvel’s Hulk and the Agents of S.M.A.S.H. "I enjoyed the Hulk as a kid and am excited for kids’ reaction to the episode," said the two-time NBA champion and Olympic gold medalist.
We’re a week away from Dr. Seuss’ birthday, and PBS Kids has a bunch of programming party favors to celebrate the big day. A week of science-focused The Cat In the Hat Knows a Lot About That will kick off with a new one-hour special on Monday, March 3; new half-hour eps are set to premiere March 4-5. The net is also launching a mobile-friendly game, Marbleous Marvel Coaster, available at pbskids.org/catinthehat, which enables kids to create their own Seussian rollercoasters.
Don’t Miss Out… The call for entries in the third annual Cynopsis Kids !magination + People Awards is now open. The Awards honor the best children’s and family multiplatform programming and marketing, plus the outstanding execs in kids entertainment. This year, we will also be honoring an elite group of Animation Innovators. Entry deadline is Friday, March 14, and we will salute all winners on June 11, 2014, at the !magination Awards ceremony in NY. Please visit the awards website for info: http://www.cynopsis.com/events/kids-awards.
Popular Japanese series The Little Battlers eXperience (LBX) will make its way to the U.S. this year. Nicktoons picked up the Dentsu Entertainment USA franchise, which follows the adventures of miniature customizable robots and the kids who interact with them. In related news, Bandai America is launching its first line of LBX figures in its new suite of construction toys, unveiled last week at Toy Fair.
Genius Brands International is in production on animated series Thomas Edison’s Secret Lab, in collaboration with Georgia Public Broadcasting. The STEM-centric show connects the dots between invention and creativity, imagination and a can-do spirit. International distribution is being handled by PGS Entertainment, which is also developing a global consumer products program. Emmy-nominated writer Steve Banks (SpongeBob) wrote the pilot.
Never too early to mark the calendar. A Lego Movie sequel is in the works and, according to Deadline, is planned for theatrical release on May 26, 2017-just in time for Memorial Day weekend. According to the site, Jared Stern and Michelle Morgan are on board to write the script, but there is no word as of yet if Phil Lord and Chris Miller will return to direct.
Still no carriage deal for Disney and Dish. Dish chairman Charlie Ergen told reporters Friday he’s "cautiously optimistic" a deal will be reached before the company’s 1Q earnings conference call, reports CableFAX. "My expectation is [Disney] are going to be a leader in the tech-nology field. If they are, it makes it more difficult to predict and write that down on a piece of paper so it’s fair to both parties."
Teen actress Bella Thorne (Shake It Up) is the newest celeb ambassador for Neutrogena. She joins fellow Neutrogena brand hawkers including Jennifer Garner, Julie Bowen, Kerry Washington and Emma Roberts.
Learn360 acquired several Distribution360 properties for distribution across North America: DeafPlanet, a discovery-focused series for both deaf and hearing-enabled kids produced by marblemedia in association with the Canadian Cultural Society of the Deaf; live-action preschool series This Is Daniel Cook; and This Is Emily Yeung, an introduction to international cultures.
Roku is going wild with the bow of National Geographic Kids channel on the streaming player. Roku’s Nat Geo Kids subscribers get access to shows including Amazing Animals, Iggy Arbuckle and Are We There Yet? for $3.99 a month.
Samsung‘s doing it. So are Polaroid, Acer and more. These electronics manufacturers are marketing lower-cost, kid-centric tablets to compete with the likes of Fuhu‘s nabi and the LeapFrog line. Find out how to launch or extend your brand in the kids tablet world from experts including PBS Kids Digital’s Abby Jenkins, iStoryTime’s Graham Farrar and Scholastic‘s Caroline Fraser at the CynKids’ webinar: The Exploding World of Kids Tablets on March 20. Get more information and register here: http://www.cynopsis.com/webinars/new-ways-to-build-your-brand-with-kids-tablets/
Chalk up another consolidation coup for The Frederator. Simon’s Cat, one of YouTube’s most-subscribed animation channels, has joined Fred Seibert’s Frederator network. The online animation hub to date has generated more than 1 billion views and averages 30 million views a month across its network of more than 130 channels including Cartoon Hangover and Jason Steele’s FilmCow Channel. Frederator will handle all advertising and distribution for Simon’s Cat on YouTube. Simon’s Cat boasts 2.75 million subscribers and more than 470 million views of its programming, as well as a robust social media following with more than 1.5 million Facebook likes.
Nickelodeon may be uniting YouTube’s The Fine Bros. and Nick Cannon for a TV adaptation of their React web series. Although Variety reports the series has not yet been greenlit, Cannon has already created a pilot called ReactToThat through production company Ncredible Entertainment.
Sprout is supporting the launch of new series Zerby Derby with three new games at SproutOnline.com: Best Jump Ever, Road Works and Race On.
A CYNOPSIS MESSAGE
CYNOPSIS KIDS !MAGINATION AWARDS
The competition for best kids’ programming and marketing initiatives
Entry Deadline: March 14, 2014
Late Submissions: March 21, 2014
Awards Event: June 11, 2014 (NYC)
Visit our
website for additional information on: Who Should Enter, How to Enter, Eligibility Period, Categories, Deadlines, Sponsorship Opportunities, Contact Information and FAQs.HIT Entertainment and iStoryTime are launching the first-ever Mike the Knight app, Storybook Treasury, available for iOS devices. The app includes a free download of the Meet Mike interactive storybook plus two additional titles for in-app purchase.
Cupcake Digital’s new coloring book app, Strawberry Shortcake Color & Play, bows March 6. Aimed at kids 5 and under, it includes interactive coloring pages, stickers, and the ability to save artwork in a photo gallery.
Discovery Kids is getting a little wacky. The net’s new Wacky Pack Kid’s Meals promo with Sonic Drive-In restaurants, running through March 22, features branded premium giveaways like Lightening Bug Lanterns and Bug-Noc binoculars, plus online games.
marblemedia’s Distribution360 unit has a slew of sales for kids properties, including This Is Scarlett and Isaiah (TVNZ, New Zealand, and Learn360, North America); Bruno and the Banana Bunch (QMI Contents for TVA’s SVOD kids service in French Canada, TrueVisions in Thailand and whyj contents in Korea); Tigga and Togga (Hop! In Israel and TrueVisions, Thailand); and Spatalot (Ypsilon Films, Spain); and Skatoony (Viddiverse in the U.S. and Learn360, North America).
Stars from Turner’s LazyTown joined Beijing TV for its annual gala dinner to celebrate the new Chinese year. The program featured international global stars, including the series’ Sportacus and Stephanie performing superhero moves with 40 children on stage.
Congratulations to Audrey Diehl, promoted to VP of Animation Development for Nickelodeon Group. Diehl, who previously was Executive Director of Development, will provide creative guidance for the network’s new animated shows, source talent for key creative support positions, supervise both pre- and postproduction for animated pilots and continue to lead outreach efforts to the animation community. She joined Nickelodeon in 2003.
DHX Media appointed Paul Keech Creative Services Director, based in the U.K. Keech will manage creative asset development for properties including In the Night Garden, Teletubbies, Abney & Teal and Dipdap. He most recently led the design department at HIT Brands/Mattel as VP Creative Services.
A CYNOPSIS MESSAGE
The Exploding World of Kids’ Tablets: The New Way to Build Your Brand Thursday, March 20, 2014 ||| 1:30 – 3:00pm ET ||| Sign-Up Now Speakers Include:
Moderator: Cathy Applefeld Olson Editor {Cynopsis Kids!}
Abby Jenkins – Director of Content {PBS KIDS Digital}
Graham Farrar – Co-Founder {IStoryTime}
Caroline Fraser – VP, Digital Products & Production
{Scholastic Media}
Answer to Last Week’s Trivia Question: What color swimsuit was Barbie wearing when she was first introduced in 1959? Black and white striped. Kudos to: Candace Irving, Candace Irving & Associates, Tortola, BVI; John May, Cartoon Network, Atlanta; Joe Swaney, Cartoon Network, Atlanta; Tom Boyd, WGN, Chicago.
Today’s Trivia Question: What National Toy Hall of Fame drawing board was first introduced in 1960? (Email [email protected] with your answer and be sure to include your name, company, city and time zone.)
Saturday Morning Ratings by Block Average February 15, 2014
Source: Disney from Nielsen Media Research. Based on Saturday morning viewing blocks from 7a-1p
Weekend box office estimates for the 10 top-grossing kids/tween/teen movies rated G, PG or PG-13, provided by Rentrak for Feb. 21-23, 2014:
LEGO Movie (Warner Bros.) PG-13 $31.45 million (weekend) $183.1 million (3-week cume)
Pompeii (Sony Pictures) PG-13 $10 million (weekend) $10 million (1-week cume)
Ride Along (Universal) $14.67 million PG-13 (weekend) $123.17 million (6-week cume)
Frozen (Disney) PG $4.36 million (weekend) $980.36 million (14-week cume)
Philomena (The Weinstein Co.) PG-13 $1.18 million (weekend) $32.70 million (14-week cume)
The Nut Job PG (Open Road) $1 million (weekend) $59.84 million (6-week cume)
Jack Ryan: Shadow Recruit (Paramount) PG-13 $840,000 (weekend) $49.31 million (6-week cume)
Gravity (Warner Bros.) PG-13 $820,000 (weekend) $701.85 million (21-week cume)
Hunger Games: Catching Fire (Lionsgate Entertainment) $320,000 (weekend) $691.25 million (14-week cume)
The Wind Rises (Disney) $306,000 (weekend) $306,000 (1-week cume)
A CYNOPSIS MESSAGE
Reaching Today’s U.S. Hispanic Connected Audience Through
Digital, Social Media and Web Video Webinar Daniel Eilemberg, Chief Digital Officer (Fusion)
Virginia Lennon, SVP, Client Partnerships (Ipsos MediaCT)
Carlos Restrepo, VP, Business Development (Outrigger Media) Sign-Up Today: March 27th, 2013 | 1:30-3:00 pm EST
Cheers — Cathy
[email protected] for Cynopsis Kids!
02.24.14
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