Cynopsis: DIGITAL
01.30.13

Good morning. It’s Wednesday, January 30, 2013, and this is your first early morning digital briefing.

Apple plans to release a 128GB version of the fourth-generation iPad. Offering twice the storage capacity of the 64GB iPads, the 128GB model will also feature a 9.7-inch Retina display; an Apple-designed A6X chip; FaceTime HD camera; and will be powered by iOS 6.1. It will go on sale Tuesday, February 5, in black and white versions, for the suggested retail price of $799 (Wi-Fi only) and $929 (Wi-Fi and cellular).

Samsung and Verizon have partnered to release an updated version of the FiOS TV app on the Samsung Smart Hub, allowing users to access up to 75 live TV channels and Flex View VOD content from a compatible Samsung Smart TV or Smart Blu-ray player, without needing a set-top box. Previously, the FiOS TV app offered 26 live TV channels. The new, expanded channel lineup includes CNN, Comedy Central, Disney, Fox Business, Cinemax, MTV, Spike, HBO, TBS, TNT, Food Network, and HGTV. Verizon’s Flex View VOD product features over 25,000 movies and TV shows. The FiOS TV app is available for free on the Samsung Smart Hub, though access to content requires that the user is a FiOS TV and FiOS Internet customer. In addition, the list of available channels depends on the user’s Verizon FiOS TV subscription package.

TV One is launching a new web series called Black History Bowl, starring Franchesca Ramsey, the blogger behind the viral “S*%# White Girls Say to Black Girls.” Premiering on February 1, the six-episode comedy series will put a spotlight on today’s black celebrities and compare them to historical icons in the black community. In each episode, Ramsey and her colleague Mike Brown will portray famous African American figures from the past and present and will discuss issues that resonate with the black community. For example, the first episode pits current hip-hop superstar Nicki Minaj against Broadway icon Etta Moten Barnett in a discussion on their cultural relevance.

Red Bull Media House has launched a new web series called Exit Vine. The web series follows an aspiring musician who moves from Iowa to Los Angeles and starts a rock band. The 10-episode series will air every Monday on the Red Bull Music YouTube channel. Exit Vine will also be interactive, in that users will have the ability to vote on certain plot elements. For example, the first episode prompts viewers to select the band’s name based on three choices. To cast their votes, viewers have to simply leave a comment under the episode on YouTube.

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Social video ad company Unruly has launched ShareRank, a new tool to help advertisers determine the “shareability” of their video content before it’s launched. To help advertisers determine the potential success of their video content before they spend anything on it, Unruly spent six months developing the ShareRank tool through its Social Video Lab. It brought in a variety of different sources to create an algorithm that could accurately predict how viral a video can go. These include tracking over 320 billion video streams through via the company’s Viral Video Chart technology and analyzing thousands of consumer panel responses, measuring their emotional and social reactions and motivations to share video content. Unruly also collaborated with academics to study “contagious” content and viewers’ psychological responses. The company claims that they were able to come up with 18 emotional, cognitive, and primal “triggers,” which when hit with certain levels of intensity, can motivate social video sharing. This would help advertisers determine where to launch videos on the social web in order to maximize views and shares as well as which KPIs to focus on to optimize their campaigns.

Yahoo Japan will use MediaMind’s ad-serving technology for rich media ads on its free video streaming site, GyaO. Last year Yahoo Japan and MediaMind entered into a “multifaceted” ad and technology partnership, of which this integration with GyaO is the first deployment. In addition to developing and delivering rich media, video, and display ads, MediaMind will also help Yahoo Japan and GyaO in measuring their effectiveness via its Dwell metrics. According to MediaMind, Dwell is designed to measure and visualize the extent to which users are engaging with ads, including impressions of ads that users intentionally choose to engage with as well as the length of time users maintain engagement.

Beachfront Media’s video app development platform, Beachfront Builder, now supports connected TV devices from LG, Samsung, and Roku, as well as most Google TVs. The Builder also supports native video apps for devices powered by iOS, Android, and Windows 8, giving publishers the ability to develop, deliver, measure, and monetize video content across all of these connected devices. Beachfront also announced that its video discovery engine, MeFeedia, is now available on Google TV. MeFeedia features a second-screen functionality that allows users to control the connected TV using the MeFeedia Android app. MeFeedia offers access to videos curated from 250,000 feeds and more than 33,000 publishers.

Singapore-based MediaCorp has selected Tvinci to power its over-the-top (OTT) lifestyle video service, Toggle. It will be Tvinci’s first deployment in the Asia-Pacific region, bringing Toggle content to PCs, iOS devices, Android devices, Windows devices, and select connected TVs. Toggle will be available to consumers via subscription or pay-per-view, offering access to over 1,000 hours of programming. The service will also come with Facebook and Twitter integration and will allow users to rate MediaCorp programming. While Toggle is initially being launched in Singapore (sometime during the first quarter of 2013), the goal is to roll the service out internationally in the future.

According to the results of a new Vizu survey of advertisers and agencies, 89% of advertisers use free social media tools like pages, posts, likes, and pins. However, 75% of advertisers surveyed also said they currently invest in paid social media advertising, including tactics such as sponsored content, brand graphs, and driving likes. Social media is still a small percentage of advertisers’ budgets though, as 70% of respondents indicated that they only dedicated 10% or less of their overall 2012 online ad budgets to paid social media. That might be changing, as 64% of advertisers surveyed said they plan to spend more on social in the future. Vizu cautions that these increases will likely be modest, ranging primarily between 1 and 10% from how much advertisers allocate to paid social media today.

Fullscreen, the independent YouTube network that was ranked first in its category by comScore in December, has named Justin Danko as its new VP/Sales and Brand Strategy, East Coast. He will lead Fullscreen’s east coast brand strategy and sales. This means overseeing creative solutions for brands on YouTube, including through channel management and optimization, large-scale talent integrations, and hyper-targeted media buys. Most recently, Danko was VP/Branded Entertainment at Viacom Media Networks.

Medialets has appointed Assaf Alster to the newly created position of VP/Operations. According to the ad and technology company, Alster will play a key role in the “continued optimization of processes to support Medialets’ industry-leading ad serving technology.” A fifteen-year veteran within the digital ad space, Alster in the past has worked with companies like Google and Visible Measures.

Yangaroo, a cloud-based B2B digital media management services provider, has made a couple of new additions to its ad sales team. Lee Salas has been hired as VP/Sales, West. Based out of San Francisco, Salas will oversee new business development for short-form content. Todd Barkes has been promoted to VP/Ad Operations. Based in Seattle, he will oversee client service and customer support for Yangaroo Advertising.

Brand Affinity Technologies (BAT), a tech and marketing services company focused on “engaging, activating, and monetizing fans,” has hired Jennifer R. Black to be its new VP/Marketing and Commerce. Based in the company’s headquarters in Irvine, CA, she will lead marketing and commerce activities for BAT’s business units. She will report to BAT’s CEO Ryan Steelberg.

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Sony Movie Channel (SMC) plans to honor acting legend Jack Nicholson in February by airing early films from his career throughout the month as part of its Friday Features series. Beginning at 10pm ET every Friday night, SMC will feature eight of Nicholson’s films from 1969 to 1975, including Chinatown, A Safe Place, Easy Rider, and Five Easy Pieces. SMC is also launching a couple of second-screen components tied to the films. First, it’s launching an interactive digital photo book of production stills and trivia from Nicholson’s early films. The tablet-friendly album is available from January 30 through February 28. Second, SMC will launch a “Script to Screen Experience” Facebook app, which allows users to read scenes from the script alongside the corresponding clip from the movie. This app is launching with two scenes/clips from Easy Rider and Five Easy Pieces this Friday, February 1. To access the Facebook app, users have to “like” SMC’s Facebook page.

Later – Sahil
Sahil Patel, Associate Editor for Cynopsis Digital
01.30.13

Denise O’Connor: Group Publisher, Media Entertainment
Diane K Schwartz: Senior Vice President, Media Communications Group

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