| A CYNOPSIS MESSAGE FROM PREMION |
 IN THE NEWS |
Marketers are shifting budget strategies toward premium live event CTV, according to a survey from JamLoop that reveals 73% of responding marketers plan to increase their upfront spending allocations in 2026. Additional insights include:
· 67% cite price protection against projected CPM increases as a primary driver.
· 49% prioritize securing access to premium live inventory, such as sports and tentpole events, through early commitments rather than relying on the scatter market.
· 52.5% now view live event CTV as a dual-purpose vehicle capable of supporting both brand awareness and performance-driven business outcomes.
· 68% would further increase investment if stronger proof of business outcomes were available.
· 31% are prepared to significantly grow spend if measurement providers can bridge the gap between live viewership and bottom-line impact.
· 27.5% cite limited flexibility in upfront commitments as a key concern, followed by rising CPM costs and inventory transparency.
“The upfront is shifting from a buying mechanism to a data decision. Marketers are committing earlier to secure premium live inventory, but they’re demanding more than access,” said Jeff Fatel, CMO of JamLoop. “They want transparency, control, and measurable outcomes tied to real business performance. The future of upfronts will be defined by platforms that can deliver all three.”
Upfront season won’t conclude this week. Retail media networks will hold their own version of upfront presentations on September 2 in NYC, organized by Ascendant Network. The event is set to bring together major players, including Albertsons, DoorDash, Home Depot, and JPMorgan, to brief ad agencies on their respective retail media offerings.
ABC has ordered spin-off series “The Rookie: North,” from “The Rookie” creator Alexi Hawley and Lionsgate Television. Jay Hollis (“Insecure”) will play a new, mid-life member of the Pierce County Police Department. Nathan Fillion, who is an executive producer on the series, will appear in the pilot as his “The Rookie” character.
The late-night crew is sticking together. ABC’s “Jimmy Kimmel Live!” will air a repeat episode on Thursday, May 21, the night of the final episode of CBS’ “The Late Show With Stephen Colbert,” reports LateNighter. And last night, Colbert’s guests included Kimmel, Jimmy Fallon, Seth Meyers and John Oliver — with “The Tonight Show” and “Late Night” dark so Fallon and Meyers could join.
Without the Super Bowl to pump numbers this year, quarterly revenue for Fox slipped from $4.37 billion to $3.99 billion year-over-year. But distribution revenue rose 3 percent, with a 5 percent increase from cable programming, Tubi saw continued growth, and the World Cup is on the horizon. “Our fiscal third quarter results once again demonstrate continued strength and momentum across our business. This strong performance, led by robust core advertising trends, underscores FOX’s leadership in live programming, bolstered by continued strength at our leading free streaming service, Tubi,” said CEO Lachlan Murdoch. “Against this backdrop, we are proud to be bringing the world’s biggest sporting event to American homes with the FIFA Men’s World Cup hosted here in North America across June and July.”
BET announced the launch of leadership development initiative BET Next Gen, a multi-track pipeline that offers participants the opportunity to gain experience across a range of core business functions. BET Next Gen members will actively support BET’s marquee tentpoles, including the 2026 BET Awards, contributing both on-site and through longer-term brand and business initiatives. |
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| CYNOPSIS SPORTS AWARDS
Meet the Teams Shaping Sports Media & Marketing
The 2026 Cynopsis Sports Awards finalists are live—featuring leaders from FOX Sports, CBS Sports, Barstool Sports, YES Network, and more.
Join the executives, creators, marketers, and innovators driving the future of sports media.
June 4 | New York City
REGISTER NOW |
| NEW & RETURNING SERIES |
| FOX announced its 2026-27 schedule ahead of its upfront event on Monday afternoon. The big news: “Animal Control” is muscling into what was animation territory on Sundays, joining “The Simpsons,” “Universal Basic Guys,” and “Grimsburg.” “Moving ‘Animal Control’ to Sunday night gives that show a great opportunity for success,” said Michael Thorn, President of FOX Television Network. “It’s a very important show for us, we own and distribute it, and tonally we think it can fit in and build further upon the success it’s had at Fox and Hulu and most recently on Netflix.”
The net’s “Baywatch” reboot is set to launch midseason. Why the wait? “We have a rich history of launching series midseason,” said Thorn. “Obviously, ‘Baywatch’ is a huge, huge priority for us, and we think we have a great opportunity to set the show up for success there.”
“The Interrogator” will also make a midseason debut — and along with “Baywatch” and dating format “Marriage Market” is one of three new series on FOX. “Our 2026-27 slate reflects what FOX does best — putting creative first with distinctive, returnable series and bold, character-driven storytelling,” said Rob Wade, CEO of FOX Entertainment. “With a strong foundation of returning hits and a carefully curated pipeline of new original series, we’re building a lineup designed to connect with broad audiences, drive performance in both the U.S. and around the world, and bring the consistency, scale, and momentum that position us strongly for the year ahead.”
“Yellowstone” spin-off “Dutton Ranch” premieres with two episodes on Friday, May 15, and the same day on Paramount Network at 8 p.m.
HGTV’s home renovation competition “Battle on the Beach” will kick off a new season on Monday, June 1, at 9 p.m. The series attracted 15.5 million viewers across linear and streaming for its last run.
Bachelorette, meet Housewife. Prime Video has ordered “Reality Retreat” (w/t). Set in a tropical location, the series follows a group of reality stars traveling to a wellness retreat designed to help them reckon with who they are beyond their public personas.
Prime Video also handed an early season 5 renewal to “Reacher.” “’Reacher’ has evolved into a true powerhouse franchise,” said Peter Friedlander, Head of Global Television, Amazon MGM Studios. “The series’ ability to combine high-octane action with compelling character storytelling continues to resonate with tens of millions of viewers around the world. We’re excited to move forward with a fifth season ahead of Season Four’s debut and to build on this incredible momentum.”
Coming up on Peacock: “The Five Star Weekend,” arriving July 9; “Friday the 13th” sequel series “Crystal Lake,” debuting October 15; and crime drama “The Good Daughter,” coming November 12.
“People Investigates: Surviving a Serial Killer” returns to ID for its second season on Tuesday, June 2 at 9 p.m. The new season will feature episodes unpacking the real-life accounts of survivors who crossed paths with serial killers and lived to share their stories.
USA drama series “Anna Pigeon” premieres Friday, August 7 at 10 p.m. The 10-episode drama, based on the New York Times best-selling novels by Nevada Barr, follows a city slicker-turned-park ranger.
OWN has greenlit season 12 of “Love & Marriage: Huntsville.” “’Love & Marriage’ continues to cement OWN as the premier destination for Black audiences on Saturday nights,” said Tina Perry, President, OWN. “The series has redefined what a relationship-driven docuseries can achieve, elevating voices and perspectives that have long been underrepresented in reality television.”
“When Hope Calls: Brookfield” has been renewed for a fourth season across Great American Family, Great American Pure Flix, and GFAM+. “From its exceptional cast to its cinematic production values and deeply emotional storytelling, I would put this series up against anything else on television,” said Bill Abbott, President and CEO of Great American Media.
Bravo news at NBCU’s upfront event: Season 11 of “Below Deck Mediterranean” launches Monday, June 8 at 8 p.m.; season three of “The McBee Dynasty” premieres June 15 at 9 p.m.; the sophomore run of “Next Gen NYC” begins Wednesday, June 24 at 9 p.m.; and “Real Housewives of Ocean County” returns Thursday, July 9 at 8 p.m. |
Today’s Premieres
A&E: Neighborhood Wars at 9 p.m.; Squatters at 10 p.m.
Discovery: Homestead Rescue at 8 p.m.
Food Network: Chopped Castaways at 9 p.m.
HBO: U.S. Against the World: Four Years With the Men’s National Soccer Team at 9 p.m.
Netflix: Devil May Cry; Untold UK |
| PROGRAMMATIC AI – 1 WEEK AWAY
Senior Leaders Are Already Locked In
We’re one week out—and the conversations shaping AI strategy are about to happen.
If you’re VP-level or above, you may qualify for a complimentary pass.
Be in the room—or be catching up after.
REACH OUT TODAY |
| COMING UP |
| Animation offerings will be on display at the 2026 Annecy International Animation Festival, starting June 21 in France. Upcoming series “SuperMutant Magic Academy,” “Keeping Up With The Joneses,” and “Living the Dream” will be among the featured shows. “From expanding the next era of DC animation with our partners at DC Studios to showcasing original voices across our studios, our programming this year reflects the range, ambition, and creative momentum driving everything we do,” said Sam Register, President, Warner Bros. Animation, Cartoon Network Studios, Hanna-Barbera Studios Europe. |
| SPORTS REPORT |
| What does it mean to be a fan — and why does it matter? FOX Sports is investing in an answer. The network is funding the Fandom and Social Connection Initiative, a three-year research program at Harvard Kennedy School’s Shorenstein Center on Media, Politics, and Public Policy, dedicated to understanding how fan communities shape and sustain our social lives. “Fandom facilitates human connection, galvanizes relationships, and enhances well-being,” said Ben Valenta, Executive Vice President, Strategy & Analytics, FOX Sports. “Through this initiative FOX is deepening its commitment to understanding fandom as a social catalyst and cultural force — and to identifying new ways to strengthen, grow, and expand fan communities in meaningful and inclusive ways.”
The NHL’s rescue dog competition, “Stanley Pup,” makes its debut Wednesday, June 8 on truTV at 8:30 p.m., then airs on NHL Network on Friday, June 10 at 8 p.m. and 10:30 p.m. Each of the 32 NHL teams will be represented by an adoptable rescue dog, competing through the Conference Finals and ultimately the championship, the Stanley Pup Final.
Fubo Sports Network struck a content distribution agreement with The European Football Alliance (EFA). Launching its inaugural season this month, the league features six elite European American football franchises, including the Frankfurt Galaxy, Munich Ravens, Paris Musketeers, Prague Lions, Raiders Tirol, and Nordic Storm with plans to expand next year. “EFA is already a compelling, fast-growing football brand in Europe and we believe Fubo Sports Network’s North American audience will devour its hard-hitting gameplay,” said Pamela Duckworth, Head of Fubo Studios, Fubo. “Our agreement with EFA brings a European perspective on classic American football.”
One-on-one basketball competition Ones Basketball League (OBL) announced that The Super Patch Company, the wellness technology company known for its drug-free performance and recovery patches, will be the league’s Official Performance and Recovery Partner, starting with the tip-off of “OBL: Battle of the Cities” this Friday night in Orlando, Florida. |
| DISTRIBUTION |
| Swerve TV has launched The Prof G Channel, built around podcaster Scott Galloway, on The Roku Channel, Prime Video, Plex, Zeam and Fawesome. The channel features a curated lineup of Galloway’s most popular podcasts. |
| RATINGS |
| Fox offered some stats on Monday: “Memory of a Killer” delivered 18.4 million cross-platform viewers in 35 days, according to Nielsen, delivering the largest 35-day streaming audience ever for a Fox drama telecast. Also breezing past the 15 million mark were reality competition “Fear Factor: House of Fear” and dramedy “Best Medicine.” All told, Fox originals drew 52.7 billion total multi-platform minutes viewed across the season, with dramas up 9 percent in total viewing and 24 percent in streaming year-over-year.
Viewership for Game 4 of the playoff series between the New York Knicks and Philadelphia 76ers averaged 7.1 million viewers, according to AdImpact. Linear accounted for 59 percent of viewers, while other streaming apps made up 21 percent of the audience. YouTubeTV made up 20 percent of viewers. |
| EXECUTIVE MOVES |
| Havas Media Network North America has appointed Kirstin Gower as its new Head of B2B. Gower joins from WPP, where she built and scaled a B2B practice.
Indie prodco Woodcut Media has appointed Miles Jarvis to the newly created position of Director of Creative Partnerships. Jarvis joins Woodcut Media following nine years as co-founding partner of Phoenix Television. |
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This Day in History
1777 – The first advertisement for ice cream appeared, in the New-York Gazette.
Answer to Our Last Trivia Question
On the original “Matlock” (1986-1995), how much was Matlock’s retainer fee? $100,000. Kudos to: Rosemary Cunningham-MeTV/Chicago; Susan Nessanbaum-Goldberg-M and S Entertainment/LA; David Garber-Loyola Marymount University/Playa Vista, CA; Tom Moore-Kalt Productions/LA; Gerry Bixenspan-TV Marketing Inc./NYC; Rev. Mark Wajda/Clermont/FL; Justin Pierce-JP Consulting Group/LA; Kelly R. Sneed-Project West Media/Redondo Beach, CA; Rory Rosenstein-The Conversation Company/Manhasset, NY
Today’s Trivia Question
Which two sitcoms moved from ABC to CBS the same year, only to be canceled after one season in their new home? (Email your answer to trivia@cynopsis.com and be sure to include your name, company, city and time zone – a limit of four answers per time zone.) |
INTEGRATED MEDIA SUPERVISOR
VLADIMIR JONES
COLORADO SPRINGS, CO
Responsible for managing the workflow of the media buying/planning staff on specific accounts. They ensure seamless integration of planning and buying functions at the agency and are a confident, seasoned leader with a strong media and analytics background. This role collaborates with clients as well as our account services, creative & insight teams. More info HERE
EXECUTIVE >>
TBS INTERNATIONAL/LOS ANGELES, CA: Draft, review, and negotiate a broad range of entertainment and media agreements, with a primary focus on unscripted television, format licensing, and intellectual property distribution. Handle development, production, and co-production agreements, including situations where TBS is designated as the production entity providing production services. More info HERE
PRINT TRAFFICKER AND TECHNICAL COORDINATOR >>
FILM FEST DC/WASHINGTON, DC: Coordinate direct communication between print sources and the festival to ensure the on-time inbound and outbound delivery of all film materials and work with venue staff to deliver and test each film and KDM. Request and collect KDMs for all encrypted DCPs and maintain a spreadsheet that contains all the aspects of the film. Full info HERE
MANAGER, MEMBER ENGAGEMENT AND ANALYTICS >>
TELEVISION ACADEMY/NORTH HOLLYWOOD, CA:
Lead the execution of initiatives such as the Peer Circle program and Your Voice Matters, reviewing data to enhance program participation and ensure metrics are achieved; collaborate with the Senior Director of Engagement and Retention and stakeholders across marketing to manage delivery and optimization of the Member Benefits Perks newsletter. Full info HERE
BROADCAST ENGINEER >>
HIGH POINT UNIVERSITY/HIGH POINT, NC: Ensure high-quality production environments and provide technical leadership to faculty, staff, and students in live and recorded productions and play a role in supporting the school’s mission to provide industry-standard production experiences for students and will have opportunities to contribute to the development of emerging media technologies. More info HERE
ASSOCIATE PROFESSOR OF THE PRACTICE, MULTI-EPISODE TELEVISION PRODUCING >>
BOSTON UNIVERSITY – COLLEGE OF COMMUNICATION/BOSTON, MA: Develope, produce, and manage scripted and unscripted multi-episodic series for linear television and/or streaming. Qualified applicants will be distinguished multi-platform practitioners with a significant body of “boots on the ground” work in the TV and streaming industry. The position will require in-class instruction and on-set exercises. Full info HERE
PROFESSOR OF THE PRACTICE: STUDIO AND/OR FIELD DIRECTING; MULTIPLE CAMERAS >>
BOSTON UNIVERSITY – COLLEGE OF COMMUNICATION/BOSTON, MA: We seek a colleague with a significant body of practical work in television directing using multiple cameras for linear television and/or streaming platforms. Familiarity with visual effects and AI-supported tools is considered a plus. This position includes teaching directing of scripted and/or unscripted content using multiple cameras at many levels. Full info HERE
ASSOCIATE PROFESSOR OF THE PRACTICE: VERTICAL FILMMAKING/CONTENT CREATOR >>
BOSTON UNIVERSITY – COLLEGE OF COMMUNICATION/BOSTON, MA: We seek a colleague with a professional track record in the creation and development of original short-form content aimed at promoting, activating, and motivating young people through social activism, experimentation, entertainment, brand building, and audience engagement across today’s leading content platforms and social media ecosystems. More info HERE
SALES MANAGER – AP AD INSIGHTS HUB >>
ADVERTISER PERCEPTIONS/NEW YORK, NY: Drive direct sales of the platform offering, focusing heavily on new client acquisition. Reporting to and working closely with the GM of the Ad Insights Hub, this individual contributor will partner cross-functionally with Sales, Business Intelligence, Operations, and Client Services teams to build awareness and engagement with new clients. Full info HERE
SALES DIRECTOR – OMG
MOONBUG ENTERTAINMENT
NEW YORK, NY
Deliver and exceed sales revenue targets as well as build, manage and grow a strategic account list with a focus on Omnicom agencies and their clients directly, within the northeast. Ability to navigate holding company structure and negotiate strategic partnerships with key stakeholders (ratecards, preferred programmatic deals, content deals, etc.). More info HERE
DIRECTOR OF PERFORMANCE MARKETING >>
ATHLETE TO ATHLETE/SANTA MONICA, CA: Lead the performance marketing team across Meta Ads and new paid digital channels (TikTok, YouTube, Google, etc.) as well as build and execute a roadmap for channel expansion and profitable scale. Develop and run structured testing frameworks. Partner with Creative Strategist on ad briefs, testing priorities, and creative feedback loops. Full info HERE
NATIONAL SALES MANAGER>>
HEARST MEDIA PRODUCTION GROUP/CHARLOTTE, NC: Oversee daily sales pipeline operations focused on national sponsorships, integrations, and branded content tied to unscripted programming. Manage and coach the Business Development team, drive outbound activity, shape proposals and pricing, and lead CRM strategy, reporting, and optimizations via Salesforce. Full info HERE
ASSOCIATE PRODUCER >>
NTD/WASHINGTON, DC: Pitch story ideas and write scripts/segment outlines as well as research guests and interview topics. Book guests and coordinate interviews. Help with logistics and sometimes field production. Support shoots and ensure production runs smoothly. Review footage and work with editors to shape final episodes. Write headlines, teasers, and social posts. Full info HERE
DIRECTOR, HUMAN RESOURCES AND ADMINISTRATION >>
THE JIM HENSON COMPANY/HOLLYWOOD, CA: Responsible for all HR functions and oversight of administrative and management needs. This strategic role is charged with operating from a customer service driven viewpoint that prioritizes employee satisfaction as well as enforce legally compliant policies, increase efficiency by implementing administrative and record-keeping best practices. Full info HERE
SR. DIRECTOR OF SALES, KSTU & KUPX >>
THE E.W. SCRIPPS COMPANY/SALT LAKE CITY: Leverage our suite of advertising solutions to unlock growth opportunities for local and national businesses. Play a role in driving the station’s revenue goals as well as serving as the home station for Utah’s new NHL team. Collaborate with our production team to create campaigns that connect our clients with their customers in meaningful ways. Full info HERE
DIGITAL MEDIA BUYER >>
FURMAN ROTH ADVERTISING/NY(HYBRID): Plan, launch, and optimize digital marketing campaigns across various paid media channels (including Display, Google products, Paid Social, CTV, and Programmatic, etc.) while managing budgets effectively. Support the execution of media plans across platforms, overseeing targeting, budget allocation, and performance tracking to drive campaign success. Full info HERE
ACCOUNT DIRECTOR; CTV BRAND PARTNERSHIPS – MID WEST/WEST COAST
FUTURE TODAY
REMOTE
Build, maintain and expand a pipeline of sales targets, contacts, and sales opportunities leveraging your relationships with a heavy focus on new business revenue. Build/nurture relationships with the investment, strategy, precision and digital agencies as well as clients. Also maintain an ongoing knowledge of the streaming media landscape. Full info HERE
DIRECTOR, AD MARKETING & SALES >>
THE SHADE ROOM/REMOTE: Develop and execute a revenue growth strategy to drive direct advertising, branded content, and sponsorship sales as well as lead the development of compelling advertising and branded content offerings tailored for TSR’s audience and cultivate and maintain strong relationships with key advertisers, media agencies, and brand partners. Full info HERE
PROFESSIONAL LECTURER OF COMMUNICATION/SPORTS BROADCASTING >>
MARIST UNIVERSITY/ POUGHKEEPSIE, NY: Teach studio and field broadcasting and new media courses in sports media and journalism as well as be able to teach a studio course on producing a newscast and help students live stream a podcast or produce short-form feature content suitable for social media streaming. Also demonstrate through their teaching, professional activity, and service. Full info HERE
SALES LEAD – AGENCY PARTNERSHIPS
UPWAVE
NEW YORK, NY
Build and manage relationships with our agency partners – mostly targeting media buyers and planners – and help them see the value of adding Upwave measurement to The Trade Desk campaigns. You will both leverage your existing network and open new doors to achieve aggressive but achievable sales targets. Full info HERE |
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