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Cynopsis Digital Out of Home 05/01/24: Spotify digital ads target NewFronts crowd; Ad Council aims to educate with “Never Happens” campaign
Wednesday May 1, 2024 Today, National Heatstroke Prevention Day, the Ad Council, the National Highway Traffic Safety Administration (NHTSA), and Chemistry are launching new PSAs to educate parents and caretakers on the deadly dangers of hot cars – and DOOH is an integral part of the “Never Happens” effort. “For this campaign, OOH is a […]
Cynopsis 05/01/24: Cox stations back on Dish
Wednesday May 1, 2024 Today’s Premieres ABC: Jeopardy! Masters at 8p Apple TV+: Acapulco Food Network: Supermarket Stakeout at 9p Hulu: Shardlake Lifetime: Dance Moms: Epic Showdowns at 10p Netflix: Heeramandi: The Diamond; Frankly Speaking Paramount+: Behind the Music Finale Syfy: Chucky at 10p IN THE NEWS Fubo issued a statement yesterday afternoon saying it […]
What You Need to Know to Make the NewFronts Work for You
A CYNOPSIS MESSAGE FROM KARGO Tuesday April 30, 2024 Five Critical Advertiser Strategies For Making the Most of The NewFronts Every media company approaches the TV Upfronts season and the IAB NewFronts a bit differently in an attempt to stand out to advertisers. Digital companies like YouTube and Netflix have joined the Upfronts, […]
Cynopsis Sports 04/30/24: Your new Cynopsis Sports newsletter is here!
Tuesday April 30, 2024 Good morning! It’s Tuesday, and this is the new, monthly Cynopsis sports newsletter. MEDIA RIGHTS NBCUniversal is planning to make a bid in the neighborhood of $2.5 billion per year for a package of NBA games that had been held by TNT, reports The Wall Street Journal. The exclusive negotiating […]
Cynopsis 04/30/24: NBCU raising the price for Peacock
Tuesday April 30, 2024 Today’s Premiere CW: Police 24/7; Hostage Rescue at 9p FX on Hulu: The Veil Magnolia: Restoring Galveston at 8p MTV: Catfish: The TV Show at 8p Netflix: Fiasco; My Next Guest Needs No Introduction With David Letterman IN THE NEWS Paramount Global made it official Monday afternoon, with the announcement that […]
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