Tuesday, September 3rd, 2013

Cynopsis: DIGITAL
09.03.13

Good morning. It’s Tuesday, September 3, 2013, and this is your first early morning digital briefing.

NEW PROGRAMMING + DEALS

ESPN and Verizon Wireless are teaming up with Twitter for “Did You See That?” this football season. ESPN will immediately insert a game’s replays in ESPN College Football tweets, and will also run the instant highlights on digital platforms like GameCast, ESPN’s College Football app and the ScoreCenter app. Every highlight will include an eight second Verizon Wireless video advertisement, natch.

VHX is planning to expand its video distribution services so that anyone can upload and sell their content directly to consumers. VHX is already known for helping video makers with smaller audiences make a buck – the company chose Aziz Ansari’s stand-up special as one of its first offerings.
In other words: Although venues like Apple’s iTunes already has this feature, VHX is hoping to generate more revenue by extending more favorable terms to content creators than the typical 70-30 split.

All four seasons of CBS’s The Good Wife are now available on Hulu as of Sept. 1. Season five of the show will premiere on CBS on Sept. 29.

CONTENT MEDIA

Yesterday, Comedy Central’s James Franco Roast was streamed free on CC.com, its mobile platforms and the Xbox app. Comedy Central Digital also produced a 15 minute “#FrancoRoast Red Carpet Pre-Show” hosted by Franco’s real-life grandmother. But what was most fascinating was that the re-airing of the show directly after the premiere included real-time tweets and Facebook posts on screen; some of Vine’s “super users” were even allowed to take control of the Comedy Central Vine account.

YouTube is slowly unrolling its new logo: it went live on its Facebook and Twitter profiles on Friday. YouTube’s not saying why it’s been drawing out the process.

Japanese Internet company Rakuten will acquire Viki, the video streaming service, for $200 million. The site is currently distributing its original content with crowd-sourced subtitles to partners like Hulu, Yahoo and Netflix. Originally started as a Japanese online mall, Rakuten has since taken over sites like Buy.com and has invested nearly $100 million in Pinterest. Viki started in 2010 and has grown to more than one billion video streams per year.

RESEARCH

Could the tablet be taking a powder? In a report released Friday, International Data Corporation is revising down its original projections of tablet sales from 229.3 million to 227.4 million sales by the end of 2013.
In other words: Although it’s only a 0.8% difference, IDC believes this is nevertheless a sign that tablet growth in North America, Western Europe and Japan is slowing. IDC also estimates that by 2017 these regions will account for only 49% of the market compared to its current 60.8%, and China, Latin America and the Middle East will have the greater growth.

… However, shopping on tablets and smartphones from the comfort of your home is growing in popularity, according to an AOL and University of Virginia August study. The research found that purchases made on mobile platforms increased by 28 percent in the last year, with 65 percent completed on tablets and 50 percent on smartphones. The data also showed that 25 percent of “digital time” was spent at home on mobile devices.
In other words: The research suggests the more time spent at home on smart phones and tablets, the more likely consumers will makes purchases on the mobile devices.

MOBILE GAMING + APPS

Toyota and Cadillac are trying to lure younger buyers with car “showroom” apps. After AutoTrader.com found that half of younger buyers wanted to avoid interaction with dealership sales representatives, Cadillac created an app that gives consumers a 360 digital view of cars and Audi has digital versions of manuals and brochures. The New York Times reports Specular Theory is using Hollywood movie technology to create virtual models so a consumer can open car doors, view inside the model and even take test drives with the swipe of a finger on a tablet.

EXEC MOVES

Al Jazeera America announced the hire of former Tumblr media director Mark Coatney as its Vice President of Digital Media on Friday. Al Jazeera America launched on Aug. 20.

Our Cynopsis Future TV Summit is less than 2 months away! Access the most current thinking and strategies on the major issues facing everyone in the television industry today. Read more + register for this all-day summit here: http://www.cynopsisfuturetvsummit.com/


A CYNOPSIS MESSAGE


Cynopsis Future TV Summit:
Content Innovation and Next Gen Advertising Models
October 17| Grand Hyatt | NYC

Speakers Include:
Sean Atkins: Senior Vice President at Discovery Communications
Mark Garner: Senior Vice President at A+E Networks
Mac McKean: Senior Vice President at AMC
Miguel Monteverde: Vice President at Discovery Communications


MOBILE ADVERTISING

Facebook is expecting to add video ads to its mobile and desktop sites by fall, and will charge advertisers between $1 million and $2.5 million a day. The ads will play automatically for 15 seconds, but without sound unless the user interacts with it.
In Other Words: FB wants a piece of the giant budgets that marketers spend on TV buys. And how tempting is it for advertisers to have ads that have the production values of TV commercials but can be much more narrowly targeted to specific consumers, and then tracked?

ADVERTISING

Tremor Video, which offers tech-driven video advertising solutions, has added TV and movie metadata from entertainment info provider TMS to its streaming video ad platform. The integration allows Tremor to pull info on 1.5 million TV shows on 15,000 broadcast and cable line-ups; after a consumer enters their zip code, they will get a list of local TV providers, programs and airtimes.

TECHNOLOGY

An influx of new technology will be unveiled at the IFA consumer electronics show in Berlin on Sept. 4, but companies like Sony and Samsung are already dropping hints:

  • Sony released a 29-second teaser video on its YouTube channel of a new smartphone, with an updated camera and waterproof body.
  • Samsung is previewing its new Galaxy Note smartphone and Galaxy Gear smart watch at its own event just before the IFA show begins.
  • LG just announced its new wall-mounted TV, LG Gallery, designed to look like a framed painting.

Meanwhile, Apple is expected to unveil two new iPhone models at a show on Sept. 10.

Expect the once futuristic notion of a “smart home” to become mainstream and affordable by 2017 with the help of local cable, Internet, and phone providers. Forbes reports that new NextMarket Insight research forecasts that the smart home technology market will soar from $2 billion in 2012 to $10.9 billion by 2017.


A CYNOPSIS MESSAGE


SPACE IS STILL AVAILABLE – REGISTER NOW
Cynopsis Webinar:
Reaching Millennials: New Ways to Activate Viewership & Revenue
SEPT 18 ~ 1:30-3:00pm ET ~ $295/site
This 90-min webinar we’ll show you the must-have strategies that will help you attract and connect your properties across multiple platforms, from mobile to tablet, and from Facebook to Tumblr.
Speakers
Kent Rees (Pivot/Participant Media), Joe Ortiz (MTV),
Noel Cottrell (Fitzgerald + Co), Patty Gillette (Turner Broadcasting’s Young Adults Group)
Moderator
Roberta Caploe

DIGITAL SPOTLIGHT OF THE DAY

Have you heard about the man who’s being called “YouTube’s Oldest Star”? He’s 96 years old, and the video of his story has earned more than two million views since it was first released a month ago. Seems this widower wrote a song about his recently deceased wife, and entered it in an Illinois music and video production studio contest. The video describes the fact that although songs were to be submitted through YouTube uploads, one submission was sent through snail mail, consisting of handwritten lyrics on notebook paper. The studio was so touched that they helped the 96-year-old man produce music to accompany his lyrics. People are loving it… and it’s a great example of the combination of new and old media, as it were. Check it out at www.cynopsis.com

See you tomorrow,
Jessica Reese
09.03.13

Roberta Caploe: Editorial Director
Diane K Schwartz: Senior Vice President, Media Communications Group

Cynopsis Ad Sales: Mike Farina | VP Sales & Marketing | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations & Content | 888-702-3858

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Cynopsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here.


JOB OPENING: MANAGER, (FREELANCE) INTEGRATED/truTV/NYC: Development & execution of integrated advertiser marketing solutions across all platforms. 3-5 yrs, solid linear & digital ad sales exp. Resume: [email protected] (9/12)

JOB OPENING: BROADCAST EXEC: Brdcst group dvlpng interactive shows seeks exec well-versed in social TV ecosystem w/5+ yrs of digital exp. Applicants should be exp’d building/mktg multi-screen experiences. Resume: [email protected] (9/10)

JOB OPENING: LOG EDITOR/REVOLT TV/LA: BA req’d. 2 yrs exp in TV ops & traffic pref’d. Mng on-air program log, playlist delivery & reconciliation. Exp with Wide Orbit a + Send resumes to: [email protected] (9/10)

JOB OPENING: ASSC. DIRECTOR OF ON-AIR PROMOTIONS/Atlanta, GA: Manage on-air promotions, drop-ins, live studio reads, handle promotion schedules. Req’d: Min 7 yrs exp, Wide Orbit/AVID Media Composer exp. Apply: http://goo.gl/ald535 (9/10)

JOB OPENING: VP OF NON FICTION PROG/LIFETIME/LA: More info/apply. https://secure.sterlingdirect.com/jobboard/Default.aspx?JOBBOARDID=618&JobDetail=170977 (9/10)

JOB OPENING: NON-LINEAR VIDEO EDITOR/Sportsman Channel/WI or NY: Seeking highly creative Final Cut/Premiere editor. 3+ yrs exp in brdcst/cbl or agency editorial exp. Apply: www.thesportsmanchannel.com (9/10)

JOB OPENING: MANAGER, (FREELANCE) INTEGRATED/truTV/NYC: Development & execution of integrated advertiser marketing solutions across all platforms. 3-5 yrs, solid linear & digital ad sales exp. Resume: [email protected] (9/10)

JOB OPENING: SR WRITER/PROD-ON-AIR PROMOS/YES Network/Stamford CT: 5 yrs exp. Highly-motivated sports enthusiast to dvlp concepts; prod spots/topicals; promotion; sales & mktg materials; oversee all pre/post prod. Res: HERE (9/10)

JOB OPENING: VP RETAIL SALES/NICKELODEON/Bentonville AR: Resp for overall bus. at Walmart & Sam’s to maximize revs. Work w/key licens’g partners. 10+ yrs exp retail sales, retail promos mktg or classic mktg. Details/apply: HERE (9/10) 

JOB OPENING: DIG. INTERACTIVE MGR/WZTV/Nashville: ensure that all digital objectives, incl’g Internet & Mobile, maintain or exceed co. rev growth goals. 3+ yrs media sales exp, w/dig. media strongly pref’d. Full info/apply: HERE (9/10) 

JOB OPENING: DIRECTOR, SOCIAL MEDIA/LA: Oversee FX Networks social media presence & manage social media team on multiple services. Oversee development of content and applications. 6+ yrs media exp. Apply: http://goo.gl/JT5ppz (9/6)

JOB OPENING: SR RSRCH ANALYST/ESPN/NYC: Will report, track & provide analysis of nat’l & local TV ratings data for the ESPN networks and ESPN on ABC, as well as competitors. Min 1 year exp. Full info/apply: HERE (9/6)
 
JOB OPENING: VP, REMOTE OPS &ENGINEERING/CBS SPORTS/NY: Manage operations and engineering for remote events. 10+ yrs remote broadcast engineering exp. Apply
www.cbscorporation.com/careers ID 15827BR (9/6)

JOB OPENING: DIR, DEVEL/Discovery/MD or NY: Powerhouse devel mind to create/conceptualize high caliber Discovery Channel series/specials/stunts. Hip to trends in male genre nonfic space. Proven track record @prod comp req’d. HERE (9/6) 

JOB OPENING: SALES RESEARCH MANAGER/NYC: Manage sales research for USA. Expertise in Explorer, TVToolbox, Simmons/MRI, Excel, ppt. 4+ years research exp. Apply online HERE (9/6)

JOB OPENING: MGR MEDIA OPTIMIZATION (SR ANALYST +)/Weather Channel/NYC: Work w/advrtsng sales & pricing/plan’g leadership to dvlp new commercial optmztion methods leveraging new tech/data insights. 5 yrs media exp sales plan’g & media math. Resume: HERE (9/6)

JOB OPENING: MGR, CONSUMER MKTG/Nickelodeon/NYC: Support Dir in dvlpmnt of mktg launch plans from initial series positioning through prod. Agency acct exp pref’d. 5 yrs of relevant media exp. Full info/apply HERE (9/6)

JOB OPENING: PACKAGE/SEGMENT PRODUCER/Atlanta: Create, develop story ideas from conception to air including writing, coordination of assets, booking guests & overseeing all aspects of production. Resumes to [email protected] (9/6)

JOB OPENING: PRODUCER/ATL: Experienced field producer needed for multiple series shooting in the SE. 5+ years non-fiction TV experience a must. Resume to: [email protected] (9/4)

JOB OPENING: SR DIR RSCH NBC NEWS PROGRAMMING/NBCU/NYC: Min 7 yrs media research and experience w/Nielsen programs required Job#11581BR URL or Email. Apply HERE (9/4)

JOB OPENING: SR LICENSING ASSOCIATE/Mattel/El Segundo CA: Mng licensing reports, agreements & unsolicited submissions. BA/BS w/2+ yrs licensing or legal exp. Strong Excel/Powerpoint. Apply at www.mattel.com (9/4)

EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at [email protected]

EXPERT SERVICES: ABBY WALLACH PRODUCTIONS: Consulting, creating, producing, developing tv/digital/mobile platforms & programs for four screens connecting content & commerce www.abbywallachproductions.tv Check out the review page (9/4)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

FALL INTERNSHIP CREDITS ONLY: Creative Services, NY: Asst w/all aspects of on-air promo prod. FT M-F needed, prior internship in Creative Services is a +. Must be enrolled in school – Jr/Sr & Grad students eligible. Resume: [email protected] (9/9)

FALL INTERNSHIP CREDITS ONLY: FILM: Seeking intern to learn ins and outs of art-house film distribution in NYC. Excel skills a must. Adobe a +. Min 3 days/wk, 3 mos. Resume/ cover letter to [email protected] (9/4)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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