Cynopsis: DIGITAL
09.03.13

Good morning. It’s Tuesday, September 3, 2013, and this is your first early morning digital briefing.

ESPN and Verizon Wireless are teaming up with Twitter for “Did You See That?” this football season. ESPN will immediately insert a game’s replays in ESPN College Football tweets, and will also run the instant highlights on digital platforms like GameCast, ESPN’s College Football app and the ScoreCenter app. Every highlight will include an eight second Verizon Wireless video advertisement, natch.

VHX is planning to expand its video distribution services so that anyone can upload and sell their content directly to consumers. VHX is already known for helping video makers with smaller audiences make a buck – the company chose Aziz Ansari’s stand-up special as one of its first offerings.
In other words: Although venues like Apple’s iTunes already has this feature, VHX is hoping to generate more revenue by extending more favorable terms to content creators than the typical 70-30 split.

All four seasons of CBS’s The Good Wife are now available on Hulu as of Sept. 1. Season five of the show will premiere on CBS on Sept. 29.

Yesterday, Comedy Central’s James Franco Roast was streamed free on CC.com, its mobile platforms and the Xbox app. Comedy Central Digital also produced a 15 minute “#FrancoRoast Red Carpet Pre-Show” hosted by Franco’s real-life grandmother. But what was most fascinating was that the re-airing of the show directly after the premiere included real-time tweets and Facebook posts on screen; some of Vine’s “super users” were even allowed to take control of the Comedy Central Vine account.

YouTube is slowly unrolling its new logo: it went live on its Facebook and Twitter profiles on Friday. YouTube’s not saying why it’s been drawing out the process.

Japanese Internet company Rakuten will acquire Viki, the video streaming service, for $200 million. The site is currently distributing its original content with crowd-sourced subtitles to partners like Hulu, Yahoo and Netflix. Originally started as a Japanese online mall, Rakuten has since taken over sites like Buy.com and has invested nearly $100 million in Pinterest. Viki started in 2010 and has grown to more than one billion video streams per year.

Could the tablet be taking a powder? In a report released Friday, International Data Corporation is revising down its original projections of tablet sales from 229.3 million to 227.4 million sales by the end of 2013.
In other words: Although it’s only a 0.8% difference, IDC believes this is nevertheless a sign that tablet growth in North America, Western Europe and Japan is slowing. IDC also estimates that by 2017 these regions will account for only 49% of the market compared to its current 60.8%, and China, Latin America and the Middle East will have the greater growth.

… However, shopping on tablets and smartphones from the comfort of your home is growing in popularity, according to an AOL and University of Virginia August study. The research found that purchases made on mobile platforms increased by 28 percent in the last year, with 65 percent completed on tablets and 50 percent on smartphones. The data also showed that 25 percent of “digital time” was spent at home on mobile devices.
In other words: The research suggests the more time spent at home on smart phones and tablets, the more likely consumers will makes purchases on the mobile devices.

Toyota and Cadillac are trying to lure younger buyers with car “showroom” apps. After AutoTrader.com found that half of younger buyers wanted to avoid interaction with dealership sales representatives, Cadillac created an app that gives consumers a 360 digital view of cars and Audi has digital versions of manuals and brochures. The New York Times reports Specular Theory is using Hollywood movie technology to create virtual models so a consumer can open car doors, view inside the model and even take test drives with the swipe of a finger on a tablet.

Al Jazeera America announced the hire of former Tumblr media director Mark Coatney as its Vice President of Digital Media on Friday. Al Jazeera America launched on Aug. 20.

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Facebook is expecting to add video ads to its mobile and desktop sites by fall, and will charge advertisers between $1 million and $2.5 million a day. The ads will play automatically for 15 seconds, but without sound unless the user interacts with it.
In Other Words: FB wants a piece of the giant budgets that marketers spend on TV buys. And how tempting is it for advertisers to have ads that have the production values of TV commercials but can be much more narrowly targeted to specific consumers, and then tracked?

Tremor Video, which offers tech-driven video advertising solutions, has added TV and movie metadata from entertainment info provider TMS to its streaming video ad platform. The integration allows Tremor to pull info on 1.5 million TV shows on 15,000 broadcast and cable line-ups; after a consumer enters their zip code, they will get a list of local TV providers, programs and airtimes.

An influx of new technology will be unveiled at the IFA consumer electronics show in Berlin on Sept. 4, but companies like Sony and Samsung are already dropping hints:

• Sony released a 29-second teaser video on its YouTube channel of a new smartphone, with an updated camera and waterproof body.
• Samsung is previewing its new Galaxy Note smartphone and Galaxy Gear smart watch at its own event just before the IFA show begins.
• LG just announced its new wall-mounted TV, LG Gallery, designed to look like a framed painting.

Meanwhile, Apple is expected to unveil two new iPhone models at a show on Sept. 10.

Expect the once futuristic notion of a “smart home” to become mainstream and affordable by 2017 with the help of local cable, Internet, and phone providers. Forbes reports that new NextMarket Insight research forecasts that the smart home technology market will soar from $2 billion in 2012 to $10.9 billion by 2017.

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Have you heard about the man who’s being called “YouTube’s Oldest Star”? He’s 96 years old, and the video of his story has earned more than two million views since it was first released a month ago. Seems this widower wrote a song about his recently deceased wife, and entered it in an Illinois music and video production studio contest. The video describes the fact that although songs were to be submitted through YouTube uploads, one submission was sent through snail mail, consisting of handwritten lyrics on notebook paper. The studio was so touched that they helped the 96-year-old man produce music to accompany his lyrics. People are loving it… and it’s a great example of the combination of new and old media, as it were. Check it out at www.cynopsis.com

See you tomorrow,
Jessica Reese
09.03.13

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