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A CYNOPSIS MESSAGE FROM truTV
ON truTV … OPERATION REPO IS THE MOST-WATCHED PROGRAM EVER!
Over 1.1 million P18-49 every week WHEN THE HITS ARE REAL, THE EFFECT IS ACTUAL. Operation Repo, Mondays at 10PMtruTV. NOT REALITY. ACTUALITY.™ Click here for the full effect Source: Nielsen Media Research, M-S 8-11pm, program averages, 3/28/94-11/22/09. Operation Repo premieres, 6/29/09 9/27/09. Mon. 10p-11p, A18-49 (000), live+sd data. Cynopsis: Classified Advantage
12.01.09 Good morning – it’s Tuesday, December 1, 2009, and this is your weekly issue of Cyn opsis: Classified Advantage! This edition includes the top job listings in the Television, Media and Ad Agency markets, professional development advice from national experts, your Q & A’s with our experts, and a summary of executive moves among top companies. Job Fairs A Job Fair is an excellent place to network, schedule interviews and learn about the companies within your industry. The companies that attend are looking for employees and are usually somewhat local, but don’t think it’s a sure thing. You will be competing against hundreds, perhaps even thousands of other applicants. Despite its informal atmosphere, job fairs take a lot of work and strategy. Before The Job Fair Understand that almost no one gets a job at a job fair. The best one should hope for is an interview. Pre-register and get a list and a floor plan of the companies attending and where they will be located. Using your floor plan, create an efficient path to hit all the companies you want to talk to, and after, talk to some companies outside your industry. Research all the companies you want to work for, when talking to recruiters, have your conversation reflect your knowledge of the company. Prepare and practice a one minute elevator pitch about yourself and why you should be hired. Prepare several different versions of your resume and cover letter, and lots of copies of each. If you think a job fair is less competitive than interviews, you’re wrong. Recruiters see hundreds of candidates within an eight hour period. Your job is to stand out in a positive way. At the Job Fair Plan to get to your highest priority companies first, after all, do you want to be one of the first people the recruiter meets, or the 80th? Dress for the job you want, but wear comfortable shoes – a lot of walking at job fairs. Talk to each recruiter of companies you would like to work for, try to build a rapport with them, get their name, business card and the hiring manager’s name if possible. Don’t interrupt anyone’s conversation and don’t take too much of the recruiter’s time. Be ready for, “Why do you want to work for our company?” If the recruiter for a particular company has no openings in your area, ask their advice as an industry insider, on the most effective way to job search. Be as prepared as you would be for a formal interview, and have plenty of questions for the recruiter that demonstrates your knowledge of the company and the industry. Talk to others in the same position your are in, ask them what they are doing, what’s working, what’s not. After the Job Fair Call each recruiter you talked immediately, thanking them for their time and advice. Then write each of them a thank you note that expresses your desire to work for their company. Write down contact information of everyone you meet and keep in touch with them through social networks, LinkedIn or occasionally ask them out for a coffee and advice on the industry. Job fairs are a great, convenient tool for those seeking jobs. Following these suggestions will help you make the most of the opportunity. Economic News The November CareerCast.com/JobSerf Employment Index showed small gains over last month. The rating of 73.7 (compared to 100 job listings two years ago) increased by almost 6 points from October but still is down by 3.4 points from November one year ago. “Unfortunately, C Level positions dropped for the third month in a row, although Manager, Director and VP Level job volumes all saw modest gains.” says Rich Guha, CEO, of JobSerf. Cities with the biggest growth are Washington DC, Atlanta, Pittsburgh and Boston, while Chicago, Los Angeles, Miami and Tampa still lags behind most major metropolitan areas. Next week: Introducing Yourself to Strangers We welcome your feedback and will try to incorporate any suggestions into our weekly coverage. And if you have any specific questions or topics of particular interest you’d like our Experts to address, please let me know! You can reach me – John Cox – directly at [email protected] . We are always on the look out for more Experts to advise our readers – if you’re a headhunter, job coach, career advisor, etc., and may be interested in contributing to this edition from time to time, please contact me at [email protected] .
~ ACTIONABLE EXPERT ADVICE ~
The Almost Contract By Stephen M. Pollan and Mark Levine After formally being extended a job offer, explain that you have one remaining issue. Say you’re concerned with being treated fairly if they (or their successor when they’re promoted) decide a mistake was made and that you actually aren’t the right person for the job. Or, if you’re leaving a long term job for this position, say you’re concerned with the risk involved in giving up seniority to take this position. Use the word “fairness” as much as possible. That word takes the conversation away from the typical severance decision. Ask them to agree to sign a letter agreeing to provide you with six months severance and continued benefits if you’re fired without cause. Having just decided to hire you they’ll be confident in their choice, but still, be open to negotiating the exact duration. There’s no need for legal help; a simple letter spelling out the terms is fine, as long as it has the signature of the person doing the hiring. Stephen M. Pollan is one of America’s most trusted and admired career and financial advisors and is the author of more than a dozen books including the national bestsellers Die Broke and Second Acts. Information about his practice and writing can be found at stephenpollan.com . Mark Levine ( gostryter.com ) has been Pollan’s collaborator for more than 20 years. A CYNOPSIS MESSAGE FROM TV GUIDE NETWORK™
Get Ready for Betty!
Catch UGLY BETTY ™ encores Thursdays at 7/6c onTV Guide Network. Associate your brand with TV Guide Network’s exclusive encores of this Contact Richy Glassberg or your AE: 212.626.2500
~ ASK THE EXPERTS ~
Questions from our Readers Answered by Stephen M. Pollan and Mark Levine If I have changed my resume, due to lack of response, how soon before I send it to a company that already has an older version? As soon as you can. Sending in a new resume may not get them to look at you again, but it could, so it’s worth a shot. What have you got to lose? Just make sure you call it an “updated” rather than “revised” resume. The former implies an addition which could spark interest, while the latter implies a correction. Where is the best source for finding information on job fairs? I worry that I may be missing opportunities because a job fair may be happening close by but I am unaware of it. We’ve never found a single comprehensive source for job fair info, particularly because they are primarily regional affairs. You can minimize the chances you’ll miss an opportunity by setting up and following a regular schedule of checking all the relevant newspapers, websites, trade magazines, chambers of commerce, educational institutions, and government agencies. All you can do is keep your eyes and ears open. Stephen M. Pollan is one of America’s most trusted and admired career and financial advisors and Mark Levine has been Mr. Pollan’s collaborator for more than 20 years. Have a question for our experts? Send it to [email protected] A CYNOPSIS MESSAGE FROM THE GEORGE FOSTER PEABODY AWARDS Call for Entries
69th ANNUAL PEABODY AWARDS Entry forms and detailed information available online at: Since 1941 … the World’s Oldest Award for Electronic Media JOB OF THE WEEK …
develop, implement and manage a content protection and antipiracy enforcement program for MTVN through coordination with MTVN businesses, industry associations and technology partners
Vice President, Business & Legal Affairs
MTV Networks NYC, NY http://www.mtvnetworkscareers.com / OTHER INDUSTRY JOBS OF INTEREST … establish relationships with and sell national half-hour time to ad agencies and direct accounts through in person and phone calls work in partnership with advertising sales staff to understand strategic needs of ad sales department increasing distribution of Hallmark Channel, Hallmark Channel HD, Hallmark Movie Channel SD and Hallmark Movie Channel HD sells advertising space in Ladies’ Home Journal via personal contact and telephone calls to assigned clients and agencies within sales territory create and execute internal and external strategic marketing plans, in coordination with Bedford/St. Martin’s marketing and editorial manage the New York team of two salespeople and to oversee key clients and agencies in the East client main point of contact for pre and post sales support responsible for the sale of commercial inventory for the U.S portion of the channel apply a value-based sales methodology to achieve goals including: building accounts plans and strategies, conducting presentations, creating senior level relationships at all levels of an account base responsible for pursuing and managing relationships with emerging technology companies and potential strategic partners coordinating and production activities related to web page layouts, graphic design and photography services production of all marketing materials associated with launch and continuity of original programming ensure all on air elements adhere to the KidsCo brand across all channels meeting creative, technical and scheduling deadlines deliver communications projects that will enhance and strengthen all Turner brands in the Nordic region work with WBIBS staff in Burbank and WBITD staff in London to develop/evolve the overall sales strategy for branded services in EMEA manage campaign launch queue, including the scheduling, delivery, tracking and reporting of advertising campaigns across WWE properties work closely with Sales, Sales Marketing, Account Management, as well as direct with advertisers and agencies, to ensure fulfillment and optimize performance of advertising campaigns define the product strategy and roadmap for WWE.com identify and develop new domestic and international partnership opportunities and target emerging businesses new to WWE’s existing portfolio, leveraging our wide range of assets oversee all e-commerce functions and manage staff develop and manage integrated marketing programs, proposals, and sales materials to support sales teams sells advertising time and provides continuing service to advertising agencies and direct accounts develop and manage B to B branding and marketing plans for multiple brands and multiple markets collaborate with production companies to provide editorial guidance that enables producers to create compelling visual content, powerful storytelling and entertaining programs that meet and exceed ratings goals distribution of content to WhatIfSports.com 2 positions responsible for editorial content of assigned shows or segments identification, evaluation, development and execution of new opportunities/platforms for sponsorship, partnership and advertising revenues 3 Positions sells advertising time and provides continuing service to advertising agencies and direct accounts liaison between Sales Executives, Creative Services, Tech Operations, Accounting, and Client 2 Positions strategy and product roadmap for search, content and community products in collaboration with the executive team 2 Positions sells advertising time and provides continuing service to advertising agencies and direct accounts day to day contact with client and responsible for day to day operation of the accounts responsible for the overall operation and structure of each assigned account day to day contact with client and responsible for day to day operation of the accounts lead initiatives to extend FFE brands and properties into digital and other distribution channels both inside and outside of News Corp lead and support business development partnerships by creating business development presentations, sourcing partners, conducting deal value analyses, and negotiation of deals from term sheet through to long form execution establish relationships with and sell national half-hour time to ad agencies and direct accounts through in person and phone calls execute PR plans and asset distribution for select titles forecasting supply chain needs for newly released catalog, direct to video, and TV titles within USHE set overall natural search marketing strategy for each of the company’s lines of businesses demonstrate how GameSpy products and services can enhance their games and make them more profitable work with Marketing Director to develop campaigns and strategies that emphasize traffic-generation expected to understand revenue goals and work with the Western Ad Director to develop a plan to meet and exceed them for some of the key technology accounts in the Western Region
A CYNOPSIS MESSAGE FROM THE LUSTGARTEN FOUNDATION
IT’S JUST AROUND THE CORNER!
Holiday Rock & Roll Bash 9
A benefit for The Lustgarten Foundation Thursday, December 10, 2009 ~ RECAP: THIS WEEK’S CYNOPSIS CLASSIFIEDS & INTERNSHIPS ~
Cynopsis CLASSIFIEDS – For More classifieds, visit the Cynopsis.com classifieds page here – also check out our Facebook page where our classifieds are listed the night before the editions are published! JOB OPENING: SR ACCT EXEC/ElectricArtists/NY: Online mktg, PR, social media & promo initiatives. Expert ideation & project mgt 5-8+ yrs mktg, project mgt, PR. Online media, TV, or major consum brand. [email protected] (12/5) JOB OPENING: RESEARCH ANALYST/ION/NY: Entry level, Nielsen/MRI, quantitative analysis exp required, College Degree req’d, Business Degree a +, proficient in MS Office. Apply to [email protected] (12/5) JOB OPENING: FREELANCE MARKETING/RETAIL MANAGER/ Nickelodeon Publishing/NYC. 3+yrs Marketing exp, Retail or publishing exp A+, Knowledge of Children’s publishing A+, Strong Org Skills EOE/M/F/D/AAP. Resumes to [email protected] (12/5) JOB OPENING: MGR, RESEARCH/ANALYTICS/Hulu/LA: 5+ yrs media/mktg rsrch exp. Strong analytical/data interpretation/preso skills. Nielsen/comScore systems and proj. mgmt exp. req’d. Job description. EOE. Send resumes: hulu.com (12/4) JOB OPENING: NEWS SERVICES SALES: National distributor seeking experienced station sales representative to sell news services. Candidate must have local news and syndication sales experience. [email protected] (12/3) JOB OPENING: SALES SERVICE EXEC/National Football League/NY: Work closely with the Acct Exec selling and servicing new and existing national & corp sponsorships to direct clients & advertising agencies. Apply@ www.nfl.apply2jobs.com (12/3) JOB OPENING: ACCT EXEC/NFL/NY: Exp’d media sales professional to provide mktg/media solutions to new & existing nat’l advrtsrs. Pckg/sell media across NFL.com & NFL Wireless. Work w/ TV sales team. Apply@ www.nfl.apply2jobs.com (12/3) JOB OPENING: ADV PLATFORM SALES MGR/NY/Cablevision: Exp’d Sales Prof to drive ad rev. & new biz.Excel rels w/ media clients & proven sales record. www.cablevision.jobs ref#9563BR (12/3) JOB OPENING: PREDITOR: LI based media co seeks Preditor with extensive promo exp within the cable/network news, sports or music arena. Must be a Final Cut Pro MASTER. Send resume and link to your reel to: [email protected] (12/2) JOB OPENING: DIR PROMOTIONS/GSN/Santa Monica: Exp in TV/media securing partnerships and promotions, strategy planning and executing cross platform initiatives. Email Res & CL to [email protected] (12/2) JOB OPENING: ART DIRECTOR/truTv/NYC: 5yrs in tv/cable ntwk. Design & A/D projects for on-air, originals, & ad sales promos. Well versed in broadcast design & mng a team & agencies. Resume: [email protected] (12/1) JOB OPENING: AFFILIATE MRKTG, INTEGRATED SOLUTIONS MGR/Univision/NYC: Develop/Execute distributor marketing and media partnerships/exp in media and consumer marketing/Spanish fluent a plus. EOE Send resumes: [email protected] (12/1) JOB OPENING: AFFL MRKTG, MRKTG COORD/Univision/NYC: Provide admin, creative & campaign Dept support: Arrange mtgs, process T&E, invoices, billing. Maintain website & shared drive. EOE Send resumes to: [email protected] (12/1) A CYNOPSIS MESSAGE
The most trusted
INDUSTRY NEWS PROVIDER is also the #1 source for entertainment and digital CLASSIFIEDS. REACH: Over 100,000 subscribers daily, 100% opt-in, Cynopsis reaches the broadest, most diverse, and QUALIFIED audience. IMPACT: Job Ads in Cynopsis get responses and results! For info on Cynopsis Classifieds, contact Trish Pihonak, [email protected] , 203.926.9878
~ RECAP: THIS WEEK IN EXECUTIVE MOVES ~
Outdoor Channel Holdings, Inc., parent company of Outdoor TV upped Christy Benson to Regional Director/Affiliate Sales and Marketing, Midwest Region. Christy will be in charge of securing additional carriage in addition to marketing and promotion efforts for distributors in fourteen Midwest states. Christy will continue to be based in Temecula, CA, reporting to Daniel Soane, VP/Affiliate Sales and Marketing, Central Division and Emerging Media. Rick Shane was tapped as CFO at Electric Entertainment to manage finance and accounting activities for the company’s production and distribution operations. NBC Universal Domestic Television Distribution promoted Donna Mills to SVP/Marketing, Communications and Affiliate Relations. Donna will now manage communications activities and continue to develop and execute marketing strategies, national promotions and advertising campaigns on behalf of the unit’s first-run and off-network broadcast syndication programming. She will also offer marketing support for the division’s advertiser, cable, airline, Canadian distribution and station sales units. Based in New York, Donna reports to Barry Wallach, President, NBC Universal Domestic Television Distribution. Congratulations Donna! Alexis Rouse was appointed VP/Communications at NBC Universal Domestic Television Distribution where she heads all corporate communications efforts for the group as well as publicity activities for first-run and off-net syndicated series and NBCU programming sold in Canada. Alexis is based in Los Angeles and reports to Donna Mills. Well done Alexis! CBS Corporation hired Dan Harrison as SVP/Strategic Development, effective January 4. In this newly established position, Dan will help the development of new business models throughout CBS’ operations. Additionally, Dan will work with senior management to develop the strategic route of CBS involving new technology and emerging distribution channels. Dan joins CBS from NBC Universal Cable where he served as SVP/Emerging Networks. Carolina Lightcap advances to President of Disney Channels Worldwide up from her most recent dual role as SVP/Programming and Creative Affairs, Disney Channels Latin America and CMO, The Walt Disney Company, Latin America. Carolina assumes her new position immediately and is relocating to the company’s Burbank office from Buenos Aires. In her new role, Carolina will supervise Disney Channels Worldwide while the Disney Channel worldwide executive team encompassing Programming and Production, Business Affairs, Business Planning and Development, Marketing, Brand Management, Advertising Sales and Radio Disney all report to her. Carolina reports to Anne Sweeney, Co-Chair, Disney Media Networks and President, Disney/ABC Television Group. Additionally, Gary Marsh will add the new title of CCO to his present role as President/Entertainment, Disney Channels Worldwide where he continues to manage all program development, creative and production. Gary reports to Carolina Lightcap. ReelzChannel added Steve Holzer as Executive Producer/Original Programming. Previously, Steve was the producer of the top-rated Los Angeles morning show, Good Day L.A. from 2006 to 2009 and before that was executive producer at KCAL-KCBS/Los Angeles. Furthermore, ReelzChannel named Mike Smith as SVP/Programming. Mike has been on special assignment with the network since September. Prior to this appointment, Mike worked a total of 16 years for networks owned by Hubbard Broadcasting, parent company of ReelzChannel. Twenty Twenty Television named Dominic Barlow as Head/Production where he will manage a varied production slate including drama, factual, children’s and digital. Dominic currently produces Twenty Twenty’s period legal drama series Garrow’s Law for BBC One. Additionally, Emily Roe was hired as Head/Specialist Factual Development. She joins from Windfall Productions where she served as Head/Development. Later — John Cynopsis Media Facebook Page here Cynopsis Kids Ad Sales: To subscribe to any Cynopsis edition(s) click here . |
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