WarnerMedia Ad Sales announced the launch of a custom-built insights tool in partnership with social data company Shareablee and its new Social Center of Excellence, aimed at powering comprehensive and customized branded content campaigns. The offering has been built to focus on three key areas: Actionable audience insights Competitive analysis Brand highlights “As the industry […]
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WarnerMedia Upfront 2019 Connects the Consumer Dots
By Charlene Weisler I love it when an upfront starts off with warm up research slides as the WarnerMedia upfront did this year. Did you know, for example, that CNN.com has 30,000 visits per minute? Or that half of TNT viewers say that they can’t function without coffee in the morning? Or that 52% of […]
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Winning Olympics Strategies
As brands and content creators work to stand out on social platforms during the Olympics,...Monumental Ideas for D.C.
Ted Leonsis, Founder, Chairman, Managing Partner and CEO, Monumental Sports & Entertainment, has become quite...A Milestone Year for ONCE Mexico
This year, ONCE Mexico International is celebrating its 20th anniversary in US. General Manager Carlos...
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A look back at last week's first-ever #CTVConnect Conference.
Right in the heart of NYC, we saw two days brimming with conversations on essential CTV themes, fresh insights, and meaningful peer interactions.
Who's ready for next year? 🎊