Editions

WarnerMedia Teams With Shareablee for Insights Tool

WarnerMedia Ad Sales announced the launch of a custom-built insights tool in partnership with social data company Shareablee and its new Social Center of Excellence, aimed at powering comprehensive and customized branded content campaigns. The offering has been built to focus on three key areas: Actionable audience insights Competitive analysis Brand highlights “As the industry […]

WarnerMedia Upfront 2019 Connects the Consumer Dots

By Charlene Weisler I love it when an upfront starts off with warm up research slides as the WarnerMedia upfront did this year. Did you know, for example, that CNN.com has 30,000 visits per minute? Or that half of TNT viewers say that they can’t function without coffee in the morning? Or that 52% of […]

CynCity

Cynsiders

  • Going Global with DAZN

    Global sports streamer DAZN offers NFL Game Pass, FIFA Club World Cup and more. Zander...
  • A New Era of Kids TV

    Kids programming has not escaped the massive impact of changes in the media landscape. Guillermo...
  • Super Bowl Strategy

    Audience are changing – and advertisers along with them. Martin Blich, Executive Director, Sports and...