WarnerMedia Ad Sales announced the launch of a custom-built insights tool in partnership with social data company Shareablee and its new Social Center of Excellence, aimed at powering comprehensive and customized branded content campaigns. The offering has been built to focus on three key areas: Actionable audience insights Competitive analysis Brand highlights “As the industry […]
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WarnerMedia Upfront 2019 Connects the Consumer Dots
By Charlene Weisler I love it when an upfront starts off with warm up research slides as the WarnerMedia upfront did this year. Did you know, for example, that CNN.com has 30,000 visits per minute? Or that half of TNT viewers say that they can’t function without coffee in the morning? Or that 52% of […]
What Makes a Novel a Buzzy TV Series?Three-time-Emmy nominee, and former editor-in-chief of “Seventeen Magazine” and “Soap Opera Digest” Meredith Berlin has...
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The “New Sweet Spot” for AdvertisersInvestigation Discovery alum Kevin Bennett has joined forces with independent true crime producer Scott Weinberger,...