TV Squared has launched an industry-first platform to power attribution across all forms of video advertising, measuring reach, frequency and performance across linear and digital TV advertising, spanning tens of millions of households, across any device where consumers watch video content. Tagging a wide range of adservers, TVSquared’s digital measurement captures 100% of OTT advertising and […]
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Sizing Up Advertising’s Future
By Charlene Weisler Video advertising is not only on a healthy trajectory, it will be powered by programmatic, according to Lauren Fisher, Principal Analyst, eMarketer who presented research findings at the recent VideoNuze conference. “U.S. advertisers invest nearly 2 times the amount of dollars in digital for every $1 in television spending today,” she […]
Nielsen Launches New Advanced Advertising Group
Nielsen has launched Nielsen Advanced Video Advertising, tasked with driving the company’s addressability initiatives forward, expanding and innovating addressable advertising for Smart TVs and beyond. The acquisition of addressable TV technology provider Sorenson Media is intended to accelerate the initiative. “It’s clear that a significant portion of TV advertising will be addressable long into […]
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