What was the most effective Super Bowl ad? The spot most likely to have the biggest impact on brand and business metrics was Google’s tearjerker “Loretta,” according to video ad tech company Unruly, followed by Cheetos’ “Can’t Touch This” and New York Life’s “Love Takes Action.” Jeep’s “Groundhog Day” was most likely to make people […]
Read More Stories in
Google’s Loretta Ad Scores Pre-Super Bowl
Google’s Loretta ad is ahead of the pack among Super Bowl ads released so far, according to programmatic marketplace Unruly. The tearjerker about a widower remembering his late wife is impacting viewers with 49% emotional intensity, 49% brand favorability and 46% purchase intent. The study leverages UnrulyEQ to measure the dominant emotional reactions and to […]
Tremor International Acquires News Corp’s Unruly
Video advertising technology company Tremor International reached an agreement with News Corp to acquire Unruly, News Corp’s programmatic video marketplace. The deal marks the start of a three-year partnership with News Corp which will give Tremor the exclusive right to sell outstream video on more than 50 News Corp titles in the UK, US and Australia. […]
What Makes a Novel a Buzzy TV Series?Three-time-Emmy nominee, and former editor-in-chief of “Seventeen Magazine” and “Soap Opera Digest” Meredith Berlin has...
Getty Teams with SeeHer for Visual Storytelling GuideA SeeHer Series By Tristen Norman, Director, Creative Insights, Getty Images When conversations began about...
The “New Sweet Spot” for AdvertisersInvestigation Discovery alum Kevin Bennett has joined forces with independent true crime producer Scott Weinberger,...