Google’s Loretta Named Most Effective Super Bowl Ad

What was the most effective Super Bowl ad? The spot most likely to have the biggest impact on brand and business metrics was Google’s tearjerker “Loretta,” according to video ad tech company Unruly, followed by Cheetos’ “Can’t Touch This” and New York Life’s “Love Takes Action.” Jeep’s “Groundhog Day” was most likely to make people […]

Google’s Loretta Ad Scores Pre-Super Bowl

Google’s Loretta ad is ahead of the pack among Super Bowl ads released so far, according to programmatic marketplace Unruly. The tearjerker about a widower remembering his late wife is impacting viewers with 49% emotional intensity, 49% brand favorability and 46% purchase intent. The study leverages UnrulyEQ to measure the dominant emotional reactions and to […]

Tremor International Acquires News Corp’s Unruly

Video advertising technology company Tremor International reached an agreement with News Corp to acquire Unruly, News Corp’s programmatic video marketplace. The deal marks the start of a three-year partnership with News Corp which will give Tremor  the exclusive right to sell outstream video on more than 50 News Corp titles in the UK, US and Australia. […]