TV measurement and analytics company 605 announced the launch of 605 PLATF0RM, a next-generation TV measurement and audience analytics solution for national television networks, advertisers and agencies. The web-based application enables advanced measurement and analysis of TV programs and advertisements across linear, over-the-air, DVR and set-top box VOD, capitalizing on 605’s multi-source TV dataset comprised […]
Editions
605 Expands National TV Dataset with Inscape Dataset
Data analytics company 605 announced its national dataset now includes Inscape viewing data, expanding 605’s measurement footprint to include more than 20 million households across all 210 designated market areas. The announcement strengthens 605’s vast, census-based national dataset by adding data from Inscape, a wholly-owned subsidiary of VIZIO and leading provider of automatic content recognition […]
Championing Television Targeting Through the ATSG
By Charlene Weisler Sometimes the best way to advance initiatives is to band together a group of frenemies and form a consortium. In the case of ATSG, (Advanced Target Standards Group), Discovery, ESPN, Fox, Turner and Viacom shared their expertise to accelerate the use of advanced targets in the buying and selling of TV advertising. […]
Advertisement
CynCity
Cynsiders
Making Viewers Feel Good
JUMA Entertainment is known for feel-good programming like The Singing Bee, Pool Kings, and upcoming...The Untold ROI of Investing in Women’s Sports
2024 is the year for advertisers to capitalize on the growing momentum of women’s sports,...5 Tips for Thriving in the World of TV Distribution
In today’s rapidly evolving media landscape, a successful content distribution strategy is crucial. As a...
