What was the most effective Super Bowl ad? The spot most likely to have the biggest impact on brand and business metrics was Google’s tearjerker “Loretta,” according to video ad tech company Unruly, followed by Cheetos’ “Can’t Touch This” and New York Life’s “Love Takes Action.” Jeep’s “Groundhog Day” was most likely to make people […]
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Google’s Loretta Ad Scores Pre-Super Bowl
Google’s Loretta ad is ahead of the pack among Super Bowl ads released so far, according to programmatic marketplace Unruly. The tearjerker about a widower remembering his late wife is impacting viewers with 49% emotional intensity, 49% brand favorability and 46% purchase intent. The study leverages UnrulyEQ to measure the dominant emotional reactions and to […]
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