Looper Insights, a UK-based company providing software-as-a-service (SaaS) technology to film and TV rights-owners and VoD stores, announced its launch. Founded by digital media and VOD specialist Lucas Bertrand, the platform was inspired by market research indicating that revenue from digital distribution could be significantly increased with better visibility, management, and optimization of film and […]
CynCity
Cynsiders
Moving $$ from Linear to Digital: What Now?
Media consumption patterns have driven a monumental shift from linear to CTV, causing competition for...Getting a Lift From Branded Content
Brand integration can drive results, but what is the most effective way to engage...Reinventing the CTV Ad Unit by Getting Social
By Deborah Hall, CEO and Co-Founder, DIVE, which brings social content to DOOH and CTV...