Project OAR Hits Addressable Milestones

Project OAR, the technology consortium created in 2018 to deliver better advertising experiences to viewers through the use of dynamic advertising on internet-connected TVs and devices, announced a series of updates: Ad Engine Integration: The consortium, working with smart TV company VIZIO, agreed on much of the technological specifications, and announced that it has begun […]

Project OAR Aims for Addressable TV Ads by 2020

Addressable ads on television may be coming sooner rather than later. “Project OAR” (as in Open Addressable Ready) is a new consortium with the goal of putting together a technology platform and media partners capable of delivering targeted advertising in linear and on-demand on smart TVs – by 2020. Count in AMC Networks, Disney Media Networks, NBCUniversal, […]