By Charlene Weisler Video advertising is not only on a healthy trajectory, it will be powered by programmatic, according to Lauren Fisher, Principal Analyst, eMarketer who presented research findings at the recent VideoNuze conference. “U.S. advertisers invest nearly 2 times the amount of dollars in digital for every $1 in television spending today,” she […]
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Basis by Centro Expands Programmatic Advertising Capabilities
Advertising technology provider Centro announced the expansion of programmatic advertising capabilities for native and digital audio on its digital media platform, Basis. The platform integrations give advertisers access to more global ad opportunities, with reliable and long-standing supply partners for native (including Google Ad Manager, Nativo, Rubicon Project, Smaato, Verizon Media) and digital audio (including […]
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