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FourthWall Media and MRI-Simmons Announce Partnership

TV analytics company FourthWall Media  and MRI-Simmons, provider of consumer insights,  announced a partnership that allows marketers in the television ecosystem to incorporate MRI-Simmons audiences in advanced TV campaigns. The audience solution will use FourthWall’s Reveal analytics platform and Reveal Connect, its secure household matching tool, to create actionable MRI-Simmons audience segments for targeted TV planning, […]

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