The MRC issued the following notice on March 30: The MRC is reminding measurement services of the importance of having objective criteria in place to guide their determinations concerning the quality of data that is collected and reported under unusual circumstances that potentially could impair data quality. These criteria preferably would be the service’s […]
Editions
MRC and CMAC Announce a Joint Measurement Agenda in China
The Media Rating Council and the China Media Assessment Council, an independent working unit within the China Advertising Association, announced a summary of their continuing agenda to validate and improve digital audience measurement in China. After the completion of a series of meetings in 2018 to review audit findings of the digital audience measurement products […]
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