Editions

MRC Notice On Measurement Quality In Light Of The Coronavirus Crisis

The MRC issued the following notice on March 30:   The MRC is reminding measurement services of the importance of having objective criteria in place to guide their determinations concerning the quality of data that is collected and reported under unusual circumstances that potentially could impair data quality.  These criteria preferably would be the service’s […]

MRC and CMAC Announce a Joint Measurement Agenda in China

The Media Rating Council and the China Media Assessment Council, an independent working unit within the China Advertising Association, announced a summary of their continuing agenda to validate and improve digital audience measurement in China.  After the completion of a series of meetings in 2018 to review audit findings of the digital audience measurement products […]

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Cynsiders

  • A New Era of Kids TV

    Kids programming has not escaped the massive impact of changes in the media landscape. Guillermo...
  • Super Bowl Strategy

    Audience are changing – and advertisers along with them. Martin Blich, Executive Director, Sports and...
  • Ahead of the Game

    How have Super Bowl advertising strategies evolved over the years, and what makes a winning campaign...