Fiksu, a demand-side platform for digital advertising, announced the launch of its self-serve DSP, allowing advertisers to access inventory from premium supply-side platforms in various environments, and deliver their ads on connected TV as well as mobile. Key metrics that advertisers can view include total viewability time, video completion rate, and view-through rate. Customized reports on […]
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Getting a Lift From Branded Content
Brand integration can drive results, but what is the most effective way to engage...Reinventing the CTV Ad Unit by Getting Social
By Deborah Hall, CEO and Co-Founder, DIVE, which brings social content to DOOH and CTV...“The M Factor”: The Making of a Movement
“The M Factor: Shredding the Silence on Menopause” premieres Thursday, October 17 on PBS (check local...
