Local Nielsen Media Impact, a solution that provides local media planning and cross-channel optimization across Local TV and Radio, is expanding to include 19 additional markets. Local NMI enables agencies, advertisers, and media sellers to plan media for advance audience segments in 44 DMAs (inclusive of all 48 PPM metros) representing 25 Local People Meter and […]
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Super Bowl Strategy
Audience are changing – and advertisers along with them. Martin Blich, Executive Director, Sports and...Ahead of the Game
How have Super Bowl advertising strategies evolved over the years, and what makes a winning campaign...Marketing: The Next Frontier
Jonathan Gudai, Co-Founder and CEO of AdOmni, sees a world where social media, video, and...