Turner Mexico and Turner Colombia have engaged Parrot Analytics to acquire insights from a continuous study of consumer behavior, after Turner Colombia invited Parrot Analytics to share relevant trends for the Latin American media ecosystem at a recent meeting of the Latin American Media Advertising Council. At the meeting, Alejandro Rojas, Parrot Analytics’ Director of Applied Analytics, […]
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Kantar’s 5 Operating Principles for Understanding Consumer Behavior
By Charlene Weisler J. Walker Smith, Chief Knowledge Officer, Kantar, has seen the media ecosystem shift as overall transformations and changing consumer behaviors place different challenges to brands. “The largest companies in the world are experiencing no topline growth,” he said. But while “the macro forces have changed, lifestyle and needs have changed,” companies for […]
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With MoonBall Media, Two Athletes Step Into New Careers
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Cognitiv went big with its first brand campaign, showing agencies and brands the power of...AI’s Role in Media Buying and Planning
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A look back at last week's first-ever #CTVConnect Conference.
Right in the heart of NYC, we saw two days brimming with conversations on essential CTV themes, fresh insights, and meaningful peer interactions.
Who's ready for next year? 🎊