By Charlene Weisler Research and fraud: As Data Science is increasingly adopted in media companies, research departments, especially in those areas dedicated to quality research such as focus groups, are feeling the pinch. Not only can pure data focus attention and resources on real time reporting, the margin of error in its output can […]
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It’s An Advertising Jungle Out There. Protecting Brands from Ad Fraud
By Charlene Weisler In the world of cybersecurity, experts are finding that both the demand and supply side of business requires greater protection from unsavory advertising environments and malicious advertising threats, eliminating digital risk while increasing ROI on ad-spend. To that end, CHEQ and RiskIQ formed a partnership that advances the industry, creates visibility and […]
dataxu Unveils New Advanced TV Offering
Programmatic marketing software provider dataxu announced its TotalTV™ Marketplace, the largest curated advanced TV inventory marketplace available. Agencies and marketers can now reach any strategic audience at scale and identify key viewers on a one-to-one basis across channels and platforms on dataxu’s self-service DSP TouchPoint™. As part of the TotalTV Marketplace, dataxu sees more than […]
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The Untold ROI of Investing in Women’s Sports
2024 is the year for advertisers to capitalize on the growing momentum of women’s sports,...5 Tips for Thriving in the World of TV Distribution
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Streaming ads struggle to resonate with US teens – only 9% of teens find the...
