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605 Announces Next-Gen TV Measurement Solution 605 PLATFoRM

TV measurement and analytics company 605 announced the launch of 605 PLATF0RM, a next-generation TV measurement and audience analytics solution for national television networks, advertisers and agencies. The web-based application enables advanced measurement and analysis of TV programs and advertisements across linear, over-the-air, DVR and set-top box VOD, capitalizing on 605’s multi-source TV dataset comprised […]

605 Earns Third-Party SOC 3 Security Certification Compliance

TV  measurement and analytics firm 605 announced that Audience App, built for Charter Communications, has achieved service organization control 3 (“SOC 3”) compliance. Audience App uses anonymized and aggregated subscriber viewing data, combined with third-party consumer data, to target specific consumer attributes. An independent SOC 3 audit and review performed by KPMG LLP determined that […]

605 and Inscape Make the Best Sandwich, According to Ben Tatta of 605

By Charlene Weisler The data analytics company 605 just announced that its dataset will now include Inscape’s viewing data, expanding 605’s footprint to more than 20 million U.S. homes. Inscape is a wholly-owned subsidiary of VIZIO and a leading provider of automatic content recognition (ACR) technologies and cross-screen metrics. Previously known as Cognitive, VIZIO is […]

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605 Expands National TV Dataset with Inscape Dataset

Data analytics company 605 announced its national dataset now includes Inscape viewing data, expanding 605’s measurement footprint to include more than 20 million households across all 210 designated market areas. The announcement strengthens 605’s vast, census-based national dataset by adding data from Inscape, a wholly-owned subsidiary of VIZIO and leading provider of automatic content recognition […]

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