02.11.13
Good morning. It’s Monday, February 11, 2013, and this is your first early morning digital briefing.
ABC News and Yahoo News plan to stream live, anchored coverage of President Barack Obama’s State of the Union address as well as the Republican response. The coverage will kick off with a 10-minute pre-show beginning at 8:50pm ET on Tuesday, February 12. That will be followed by continuous coverage of the President’s speech, a 30-minute post-show, and the Republican response from Senator Marco Rubio. Anchored by ABC News’ Dan Harris and Yahoo News’ Chief Washington Correspondent Olivier Knox, the live coverage will feature contributions from an ABC News personalities like Diane Sawyer, George Stephanopoulos, and Rick Klein, as well as social analysis and on-the-ground reporting from Yahoo News’ Jeff Greenfield, Beth Fouhy, and Phoebe Connelly. The live streams will be available across ABCNews.com, Yahoo News, GoodMorningAmerica.com, ABC News’ iOS apps, ABC’s affiliate websites, ABC News Mobile properties, and the ABC News YouTube channel. The news partners will also co-produce a special live stream that offers an array of interactive elements: These include a “Breaking Hashtags” tool to allow users to see what’s being discussed on Twitter; live Google Hangouts with key audiences such as students, Latinos, the military, and LGBT advocates; and surveys powered by GoPollGo that feature state-by-state results. That’s not all; on February 13, ABC News and Yahoo News will live stream a special post-show titled After: The State of the Union 2013, beginning at 10am ET. A recap of the entire speech and other key moments will be available on-demand on ABC News’ online and mobile properties.
Yahoo has premiered the second season of Style Studio with Rebecca Minkoff. The show stars the famous NY-based fashion designer, who brings in a new female guest every week to give her a style makeover in order to create the perfect social media profile picture. The second season spans 12 episodes, with new ones becoming available on Yahoo Screen every Thursday through April.
Time Warner Cable has added on-demand content to its TWC TV website for PCs and Macs as it promised it would do last December. The TWC TV website now streams more than 4,000 on-demand TV shows and movies from 91 providers, including subscription channels like HBO. Users can browse content based on new titles, seasonal content, A-Z listings, and networks. The TWC TV site supports some versions of Internet Explorer (7.0 and above), Firefox 4, Safari 5, and Chrome 24.
Video discovery start-up Telly has launched My Telly, a new service aimed at providing users with videos they might want to watch based on the activities of their social graph. My Telly monitors you and your friends’ social activities across Telly, Facebook, and Twitter, including video views, discussions, likes, and posts/shares. Along with analyzing these interactions, the service also takes into account time, device, and your viewing history in order to produce a personalized stream of videos. Telly was formerly known as Twitvid, one of the original video services for sharing videos on Twitter.
A CYNOPSIS MESSAGE
Cynopsis Sports Webinar
How to Leverage Social Media to Boost Fan Engagement
Tuesday * February 26 * 1:30-3:00 p.m. ET
Hosted by: Cynopsis: Sports Editor, Chris Pursell, along with:
Kate Guerra, Social Media Manager, INDYCAR
Suzie Lokey, Sr. Director Consumer Marketing, Golf Channel
Gabe Lozano, Co-Founder/CEO, LockerDome
Caty Marzi, Manager of Social Media Business Devel., NHL
Register here: http://www.cynopsis.com/webinars/sports-social-media/.
Twitter is now charging $200,000/day for its Promoted Trends ad product, according to an AllThingsD report. This is a pretty significant increase from last year, when the social networking company was charging advertisers $150,000/day for running Promoted Trends ads. Twitter first introduced Promoted Trends in 2010. Back then, the daily price-tag was $80,000.
Real Media Group, a unit of 24/7 Media, has renewed its partnership with Paris-based Fivia, a provider of ad management software. Together, both companies provide digital publishers with fully automated ad sales, billing, contract, and revenue management services. The extension ensures that Fivia’s ad management capabilities continue to be integrated into 24/7 Media’s ad-serving platform, 24/7 Open AdStream. The companies’ North American clients include Dailymotion, NCC Media, TF1 Publicite, Sun Time Media, and Vibe.
Datonics is integrating its audience data into Mediamath’s TerminalOne platform for media planning and buying. Datonics provides advertisers with “350+ pre-packaged” audience segments as well as an unlimited number of custom keyword-derived segments based on consumers’ recent searches for products and services. This data will be pumped into Mediamath’s TerminalOne platform via server-to-server integration in order to facilitate better online ad campaign targeting.
By the end of 2012, mobile video accounted for 51% of all global mobile data traffic; this was the first time mobile video exceeded 50%, according to Cisco‘s newest Visual Networking Index Global Mobile Data Traffic Forecast for 2012 to 2017. Looking ahead, Cisco sees strong growth for mobile video. The company projects that by 2017 mobile video will represent 66% of all global mobile data traffic. Among the other 2012-2017 trends Cisco foresees:
- By 2017, there will be 5.2 billion mobile users; up from 4.3 billion in 2012.
- Average mobile speeds will increase seven-fold from 2012 (0.5 Mbps) to 2017 (3.9 Mbps).
- Worldwide mobile data traffic will increase 13-fold over the next four years to reach 11.2 exabytes per month (one exabyte = one quintillion bytes) by 2017. Cisco says this creates an annual run rate of 134 exabytes, which is equal to 30 trillion images or 3 trillion video clips.
I recently spoke with Monty Mullig and Ned Simon, General Manger/Digital and SVP/Media Services, respectively, at CSE, an Atlanta-based agency that offers TV clients such as Turner Broadcasting, the Southeastern Conference (SEC), and CBS, – as well as consumer brands like AT&T and Coca-Cola – everything from marketing, advertising, digital, client representation, and production. We discussed the growing importance of video in digital campaigns as well as the agency’s increasing work with TV and consumer brand clients within the digital space.
What’s the most innovative campaign you’ve conducted on behalf of a brand in the past year?
MONTY: Surprise & Delight, for Coca-Cola’s fall football program. It consisted of manually monitoring and searching Twitter for authentic college football fans, chatting about football with a substantial social circle of about 500-plus followers. We identified these influencer fans and sent them a gift like a signed football, helmet or game tickets. The approach used social media to build brand relationships and affinity and perhaps, most importantly, to create lifelong fans and lasting memories. It gave both the brand and the fan a great story to tell.
Coca-Cola then challenged us to execute a social program leading up to the BCS National Championship game this past January 7th. So we activated an online Twitter battle between Julio Jones, Alabama alum and current Atlanta Falcons wide receiver, and Jerome Bettis, Notre Dame Alum and Pittsburgh Steeler icon. We also distributed “flat mascots” — inspired by the popular Flat Stanley story — leading up to the championship game, which helped generate further friendly banter and content.
It’s not the first digital campaign you’ve created for the world of college sports.
MONTY: That’s right. We created “Make the Call, Powered by AT&T.” It’s a mobile game designed to be an attractive second-screen enhancement to SEC on CBS college football last fall. The product, which enabled the user to predict the outcomes of entire possessions, is a great example of using responsive design and HTML5 to deliver an optimized user experience across multiple platforms. The game carried extensive AT&T branding, which helped to further leverage their longtime sponsorship of the conference.
Last year we were brought in to introduce digital voting for AT&T as part of their being the presenting sponsor of the Naismith Awards. A mobile HTML5 site was also included for fans to text their vote. On both of these sites, users could view information on the four finalists, including videos, photos and stats, as well as vote for who they think should win the 2012 Naismith Trophy. Creating sharable content and videos actually lowered the measurable media spend while simultaneously increasing the number of votes received. We are ready to roll this out again this year.
In your opinion, how important should digital video be to brands going forward?
NED: Very important. Well-produced and compelling video content is a far-reaching and own-able asset that has become more efficient and effective due to technology. Our clients are increasingly focused on the importance of producing engaging content, and digital video is an increasingly vital component. We talk with our clients about the overall experience and matching the elements of that experience to the brand. For many clients, it’s a matter of determining where in their marketing mix digital video can be leveraged most effectively to accomplish their goals within their budgets.
What’s one of the biggest obstacles you face when working with clients on digital video-centric campaigns?
NED: Helping them understand the cost model for producing various types of video content and, likewise, navigating all the different formats and creative perspectives video can take is one of our most consistent challenges.
Can you give us some examples of video production work CSE is doing?
NED: We’re producing commercial spots for Pantech Wireless, which researches, markets and develops wireless handsets, tablets and telecommunications products throughout North America. The Pantech Flex smartphone commercial aired on television in the fourth quarter of last year and we’re currently in production on four more spots for a new Pantech product. They’ll be distributed exclusively on digital platforms.
AGCO manufactures state-of-the-art farm equipment in a very competitive market. For them, we produced a short-form reality series of sorts; real life stories as they happened for an 11-episode web series that launched January 29 on their website. It’s called “The Edge of Farming” and uses actual farmers — AGCO customers — as the cast. It includes the AGCO Challenger line of tractors in the role of the “heroes.”
Starz has promoted Ray Milius to the position of EVP/Programming and IT Operations. Based in the company’s Colorado headquarters, Milius and his team are responsible for the management of broadcast operations, post-production, engineering, transmission, media encoding, information technologies, and Starz’s lineup of on-demand and TV Everywhere services.
A CYNOPSIS MESSAGE
Sunday, February 17th @ 3PM PT / 6PM ET
dick clark productions and Tubefilter present
this star-studded event honoring excellence in online video, live-streamed from the Hollywood Palladium. Hosted by Chris Hardwick and featuring top names and performances including George Takei, iJustine, Larry King, Shane Dawson, Vanilla Ice, Soulja Boy, Shontelle, Boyce Avenue, and many more.Tune in and more info: streamys.org.
The following should need no further explanation: The Onion’s Extremely Accurate History of the Internet.
Okay, fine. The multi-part “documentary” was launched last fall on Yahoo Screen’s Comedy Channel. Bringing in array of experts as well as a narrator with the smooth, dulcet tones necessary to educate viewers, the program takes an informative and FACTUAL look into the history of the world wide web.
A CYNOPSIS MESSAGE
Entry Deadline: February 20, 2013
Late Submission Deadline: February 27, 2013
Awards Ceremony: June 2013
http://www.cynopsis.com/events/kids-awards.
Later – Sahil
Sahil Patel, Associate Editor for Cynopsis Digital
02.11.13
Roberta Caploe: Editorial Director
Denise O’Connor: Group Publisher, Media Entertainment
Diane K Schwartz: Senior Vice President, Media Communications Group
Cynopsis Ad Sales: Mike Farina | VP Sales & Marketing | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations & Content | 888-702-3858
To subscribe to any Cynopsis edition(s) click here.
To unsubscribe from this edition, click here.
Cynopsis CLASSIFIEDS – For More classifieds, visit the Cynopsis.com classifieds page here.
JOB OPENING: SALES ASSISTANT-DIRECT RESPONSE/New York City: Provide sales support to the Direct Response sales team for Crown Media Family Networks. More info & apply: http://www.hallmarkchannel.com/jobs (2/16)
JOB OPENING: DIRECTOR OF PROGRAMMING/NY: Min 10yrs TV Ntwk exp. Resp for planning/scheduling content for channel. Traffic software exp. req. Sports background a +. Send res/cov ltr Att Rosanne to [email protected] (2/16)
JOB OPENING: COORDINATOR, PROGRAM DEVELOPMENT/CMT/NYC: 2-4 yrs exp. in TV Production, Development, or Casting; BA TV Production or equiv. req. EOE/M/F/D/AAP apply www.viacomcareers.com (2/16)
JOB OPENING: VP, PROGRAM SCHEDULING/CMT/Nashville: 10+ yrs exp. in TV prog/sched; Min 2 yrs @ Sr. Dir level and above; Min 5 yrs exp managing a team. Prog research bckgd desired. B.A req. EOE/M/F/D/AAP apply www.viacomcareers.com (2/16)
JOB OPENING: STAFF ACCOUNTANT/NBC Sports Regional Networks Stamford, CT: 2-7 yrs exp corporate accounting; search nbcunicareers.com, #8516 (2/16)
JOB OPENING: MANAGER, FINANCIAL REPORTING/NBC Sports Regional Networks Stamford, CT: 5+ yrs financial reporting + auditing; search nbcunicareers.com, #7559 (2/16)
JOB OPENING: MANAGER OF ACCOUNTING/NBC Sports Regional Networks Stamford, CT: 5+ yrs accounting or auditing; search nbcunicareers.com, #8577 (2/16)
JOB OPENING: OFFICE MANAGER/EXECUTIVE ASST/CSN Bay Area SF: 2+ yrs office management/ executive assistance, pref in media company; search nbcunicareers.com, #8458 (2/16)
JOB OPENING: ACCOUNTS PAYABLE ADMIN/CSS Norcross/GA: 2+ yrs accounting exp, 5+ yrs preferred; search nbcunicareers.com, #8533(2/16)
JOB OPENING: DIR PROG & SCHEUDLING/Nat Geo Channel/DC: 3-5 Mgmt exp in TV sched, exp in analysis and research of Nielsen ratings, exp with MS Office is req, Degree req. Apply: http://bit.ly/WOFnTg (2/16)
JOB OPENING: MGR COMMUNICATIONS/NBCUniversal/NYC: Generate publicity for Bravo programming. 3-5yrs comm exp pitchng, bookng & coverng media intvs. Exp workng w/talent. Reality exp strongly preferd. www.nbcunicareers.com (8500BR) (2/15)
JOB OPENING: SEEKING WRITER/PRODUCER/EDITOR for MSG On Air Promo department/NYC: Seeking creative, stylized Preditor with 5+ years promo experience for sports related spots. Send links and resumes to [email protected] (2/15)
JOB OPENING: RSCH COORD/WTNH/WCTX/WTNH/New Haven CT: Have analytical drive & interpret data for Sales Dept & enhance mkt posture for all media properties. BA deg or equivalent work exp req’d. Resume: [email protected] (2/15)
JOB OPENING: DIGITAL ACCT EXECUTIVE/A+E Networks/NY: Sell A+E Networks suite of multi-platform advertising opportunities within assigned territory to agencies/clients. Full Info/Apply: http://www.aenetworks.com/careers (2/15)
JOB OPENING: DIR, SOCIAL MEDIA/EPIX/NY: Dev & execute marketing & digital ad campaigns. Create engaging user-directed exp. Trk digital media. 4-6 yrs exp in digital marktg & content industry. Apply at http://www.epixhd.com/ EOE (2/15)
JOB OPENING: EDITOR/EPIX/NY: Prog edit content & all add’l digital platforms; Oversee movie pages creation; Web & Platform QC; Directs Web Dsgnr in Banner and Movie Poster/Image creation 4-6 yrs exp. http://www.epixhd.com/ EOE (2/15)
JOB OPENING: COORD, RESEARCH (LA) WME: Assist Research Dept. with projects, TV/MP tracking, report dist. and work flow. Fast paced, MS Office required. Prefer exp. with Nielsen. BA deg, 1+yr exp. CV to: [email protected] (2/15)
JOB OPENING: CTO/WNET/NY: Identify and implement a technology vision aligned w/business and supports all technical facilities. 15 years exp in prodt’n environ, 5 yrs exp in exec tech leadership role. Resume to: www.wnet.org/careers (2/15)
JOB OPENING: MOBILE PRODUCT MGR/NYC: Asst in leading dvlpmnt of branded products for mobile phones/tablets & new platforms for Ent Group properties.3 yrs exp Dig Media space. 2 yrs exp dvlping products for mobile devices. Apply: here (2/14)
JOB OPENING: MGR COMMERCIAL OPS/BBCWA/NYC: 8yrs exp. in traffic, net ops, or broadcast ops in cable. Mng. bcast logs, copy accounts & delivery of VOD. Ensure log placement and continuity of integrated elements. [email protected] (2/14)
JOB OPENING: VP CURRENT PROGRAMMING/GSN/Santa Monica: 5-7 yrs prod, post & delivery exp; strong studio game, game-show format & docusoap exp. Strong freelance staffing & vendor contacts. Send res & CL to [email protected] (2/14)
JOB OPENING: PRICING & INVENTORY ANALYST/THE WEATHER CHANNEL/NYC: Provide wkly pricing & inventory reports/updates. Asst in maximizing inventory. BA Deg, sales plan’g, media math Excel/PP. Apply only to: [email protected] Full job info here. (2/13)
JOB OPENING: AD SALES ACCOUNT EXEC/CSN Philly PHL: 3-5 yrs exp in media ad sales; sell tv ads and promotional programs for PHL sports teams; req #7092, www.nbcunicareers.com (2/13)
JOB OPENING: ACCOUNT EXECUTIVE/CSN Bay Area/San Fran: 2 yrs min, 3-6 pref, tv/radio ad sales; exp in SF important; connections to SF sports teams good; req #6942, www.nbcunicareers.com (2/13)
JOB OPENING: DIGITAL ACCOUNT EXECUTIVE/CSN Bay Area/San Fran: 1-3 yrs digital sales exp pref; DART, DFP, DSM exp a plus; media sales pref; req #8337, www.nbcunicareers.com (2/13)
JOB OPENING: DIR, ON-AIR STRATEGY/Food Network/NY: Est. strat, drv media plns/initiatives across all priorities (digital, TV, new biz…). 8+ yrs strat exp within an agency or ent media needed. Apply: [email protected] (2/13)
JOB OPENING: MGR MEDIA RESEARCH/NASCAR/CLT: Sports viewership, TV ad/exposure analysis and comms. Industry decision support/reporting. Team environment. BS w/min 4yrs Nielsen software Exp. www.employment.nascar.com EOE (2/13)
JOB OPENING: MGR AD SALES MKTG/NBCUNIVERSAL/NYC: 4 mons consultant role at USA Network. Dev/exec revenue generating, multplatfrm mktg for advertisers. 5+ yrs TV/agency/promo firm exp. Apply: [email protected] (2/12)
JOB OPENING: SALES RESEARCH CONSULTANT/NBCUNIVERSAL/NYC: 6 month role with Ad Sales Research at USA. 1-3 yrs. exp. using Nielsen, MRI/Simmons. CV: [email protected] (2/12)
JOB OPENING: DIGITAL RESEARCH CONSULTANT/NBCUNIVERSAL/NYC: 6 month role supporting USA Digital Research team. 1-3 yrs. exp. Omniture reporting req’d; comScore, Nielsen a plus. CV: [email protected] (2/12)
JOB OPENING: DIR, DIGITAL AUD DEV/A+E NETWORKS/NY: Drive audience growth across A+E sites, apps & games through SEO, SEM, & display/mobile/social advertising; 7-10 yrs dig mktg exp; More info/apply: www.aenetworks.com/careers (2/12)
JOB OPENING: MGR PRICING/NY: Update/analyze models. Provide sales metric updates. Must be detailed/analytical/able to multi-task. Exp. in media req. Excel a must. Apply- [email protected] (2/12)
JOB OPENING: WRITER/PRODUCER/EDITOR/ReelzChannel/ABQ: Conceptualize/write/prod high impact promo campaigns for scripted/unscripted series & movies. Relocation pd to Albuquerque. TV exp. Apply: [email protected] (2/12)
JOB OPENING: SALES ASSISTANT – CSN MidAtlantic DC: 1-2 yrs sales support incl. internships pref; exp in tv, sports, or cable a plus; BA/BS preferred; req#8277 at www.nbcunicareers.com (2/12)
JOB OPENING: AUDIO TECH 2/SNY/NYC: 5+ yrs; audio mixing 5.1 in live news/sports; exp w/RF mic, IFB, PL systems req’s; exp w/SSL boards & ENCO servers a plus; req#7851 at www.nbcunicareers.com (2/12)
JOB OPENING: ACCOUNT EXECUTIVE-NECN/Boston: 5+ yrs sales; tv, radio, online sales preferred; sales presentations, prospecting, cold calling; meet/exceed revenue goals; req#8710 at www.nbcunicareers.com (2/12)
JOB OPENING: MORNING MAINTENANCE ENGINEER/NECN/Boston: MIS/IT/Egr deg; 5+ yrs w/ tv or broadcast corp; install and maintain equipment; cover during live events; req#8410 www.nbcunicareers.com (2/12)
JOB OPENING: SPECIAL PROJECTS EP/NECN/Boston: 5+ yrs segment tv producing; generate, research, shoot stories; conduct intv’s, write scripts, oversee editing; req#7463 www.nbcunicareers.com (2/12)
JOB OPENING: TRAFFIC COORDINATOR/NECN/Boston: 1 yr exp in office enviro; BA/BS preferred, h.s. degree required; prep 24 hr daily log; track commercial sales, trade and promo acct’s; req#8493 at www.nbcunicareers.com (2/12)
JOB OPENING: DIR, AD SALES DEVELOPMENT/AMC/NYC: Drive Digital Ad Ops strategy, yield mgmt, identify/build dig sales platforms partners. Technical & mktplce knwldg of Dig/Advd Platform ad products. Resume: http://tinyurl.com/cmq799m (2/12)
JOB OPENING: EXEC PRODUCER/TLC: Create/produce ground break’g prgms; partner w/internal & external dvlpmnt/prod cos.; Exp’d & Dynamic EP/Showrnr of successful docuseries/soap reality/etc; http://careers.discovery.com/#7200 (2/12)
JOB OPENING: ACCT EXEC/Discovery/Chicago: Seeks a highly motivated, energetic person to mng existing Ad Sls accts & dvlp new business for US Hispanic ntwrks; https://careers-discovery.icims.com/jobs/7212/job (2/12)
JOB OPENING: SLS SUPPORT SPECIALIST/Discovery/NY: Assist National Sls Asst w/day-to-day ntwrk admin responsibilities; 2nd sls support trainer; 4+ yrs biz exp, 3+yrs Ad Sls environment; https://careers-discovery.icims.com/jobs/7252/job (2/12)
INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].
SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].
SITUATION WANTED: MULTI-MEDIA SALES EXECUTIVE/NYC: Digital, social & traditional media ad sales. Sell, build, train, motivate, Business Development & work via satellite office. Extensive Contacts. [email protected] (2/15)
SITUATION WANTED: Writer/Director/Producer/Editor: 15+ years experience in every facet of the creative and executive side of film and television production, looking for a position in NYC. Contact: [email protected] (2/12)
E-mail [email protected] or call Trish Pihonak at 888.702.3858 for rates and specs for Job Openings.
Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.
Copyright Cynopsis 2013
All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2013
