Speakers
Kate Guerra
Social Media Manager
INDYCAR
Susie Lokey
Sr. Director, Consumer Marketing
Golf Channel
Gabe Lozano
Co-Founder/CEO
LockerDome
Caty Marzi
Manager, Social Media Business Devel.
NHL
Mike Trudell
Lakers.com Beat Reporter
& TWC SportsNet Lakers
Sideline Reporter
Chris Pursell
Editor, Cynopsis Sports
Cynopsis Media
A free, daily e-publication dedicated to the business of TV Sports, Cynopsis: Sports is delivered to more than 43,000 readers. Every business day, Managing Editor, Chris Pursell, provides news and information necessary to succeed in this market - from ratings, sponsorship + promotions, digital fields and main event highlights.
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Cynopsis Sports Webinar -
Learn the New Social Media Secrets from Sports Insiders
Date: Tuesday, February 26, 2013
Time: 1:30 - 3:15pm ET
Cost: $295 per site
CDs Availble: Yes - CDs are available for purchase. Each registration comes with access to the archived version of the program, the materials provided by the speakers and a personalized certificate of completion for attending the Webinar.
As a primary driver of the second screen experience and social media engagement, the sports industry is shaping the future of audience development for 2013 and beyond. That's why - as the most-widely distributed daily sports business publication – Cynopsis Sports has designed a webinar that delivers the latest must-have strategies to help you attract, captivate and connect your properties across multiple platforms, from mobile to tablet, and from Facebook to Google+ to Twitter via apps, games, original content and promotions.
This Webinar will cover:
- Analyze your social media activity to to determine which platforms - Twitter? Tumblr? are most effective in reaching your audience.
- Leverage the new free marketing platforms.
- Optimize the marketing shift from simply measuring "likes" to measuring amplification, cross-channel impressions, and more.
- Exploit fan-sourcing to build brand loyalty.
- Expand your audience through mobile - Instagram, Tout, Viddy and more!
- Unlock the latest methods to use second-screen experiences to glean more actionable data from your audience
Plus, Q&A during the Webinar will allow you to get your specific questions answered!
Who should attend?
Everyone involved in the Sports industry (leagues, teams, networks, advertising, etc), such as those in:
- Agencies
- Content Programming
- Digital Marketing
- Marketing
- Mobile Marketing
- Production
- PR
- Research
- Sales
- Show Operations
- Social Media
How does the webinar work?
The live audio is delivered to your location over your computer speakers. The Power-Point presentations are presented over the Internet and are available to print out before the program. This is like a talk-radio program with visuals on the Web. You and your team will be able to have a live Q&A with all the speakers.
- One (1) set of materials (you may make copies for all of the persons you invited to listen to the program)
- One (1) Internet connection to the seminar.
What equipment do I need?
For the Internet connection:
- PC: 166Mhz Pentium-based PC or better
- Operating system: Windows Vista, Windows XP, Windows 2000, Mac OS X, Linux (Windows 98/NT/ME will most likely work but are not officially supported)
- Browser: For optimal viewing experience, we recommend using Internet Explorer 6.0 or higher. Mac OS X must be used in combination w/ a supported Firefox browser and Adobe Flash Player. Most versions of Linux OS will work in combination w/ a supported Firefox browser and Adobe Flash Player.
- Internet connection: 56k Dial-up Modem (minimum requirement). Some presentations will require a higher bandwidth connection such as Cable Modem or DSL.
- Display set at 1024 x 768
Mac users are encouraged to use Firefox 2.0 (or later) with and Adobe Flash Player or Real Player to view the webcast. You can also test your system using the system test button in menu on the left hand side.
Downloads
If using Adobe Flash Player, Version 9 or later is required.
Download a supported Adobe Flash Player