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| Wednesday February 21, 2024 |
 Hypermedia inked a 10-year deal with developer Nakheel granting Hypermedia, a subsidiary of W Group Holding, media rights and development privileges for Nakheel’s communities and assets across Dubai. The digital network to be installed across Palm Jumeirah features various formats, from digital unipoles at the entrance to large panels along the shoreline and digital signages at the frond entrances. “We are confident this partnership will resonate with Dubai’s residents and visitors as we move into a seamless digital network that is bound to create compelling and immersive experiences for all,” said Abed Bibi, Chief Marketing Officer at Nakheel. |
 Blis, the integrated planning, buying and measurement platform, has partnered with Place Exchange, the SSP for programmatic out-of-home media, to expand the global DOOH premium inventory in the Blis platform. The integration with Place Exchange enables Blis’ clients to access additional premium DOOH inventory across all major venues and formats in the UK and throughout Europe, the US, Canada, and Latin America. Blis’ interactive planning, buying and measurement platform, Audience Explorer, layers location, lifestyle, telco, spending and other data to create richer target audiences.
Moving Out of Home Association, the marketing and advocacy organization developed to increase the visibility of the moving OOH advertising sector, was announced as part of DPAA’s Collective. MOOHA will feature a self-governing member base that includes media owners and measurement organizations who share the goal of increasing awareness and ad revenue to the moving OOH sector. “Technology, measurement and attribution for ads on moving vehicles has increased to the point where advertisers are taking notice and investing significantly,” said Barry Frey, President and CEO of DPAA. “Brands and agencies saw this in action at The Cannes Lions Festival of Advertising last June, when the animated DPAA logo was featured on a big, beautiful LED screen trucking up and down the Croisette.” Said Sarah Parkes, Group Chief Sales and Marketing Officer, Talon, “As this sector develops, we are looking forward to much positive momentum. The time is right for this endeavor.” |
 OOH ad platform AdQuick has signed an agreement with Crackle Connex to add Redbox and Crackle advertising inventory to its of over 1,600 partners. “Redbox’s Digital Out of Home (DOOH) supply provides AdQuick’s buyers a great opportunity to align with over 40 million Redbox Perks members,” said Tim Ware, SVP of Programmatic Sales and Partnerships for Crackle Connex. “Redbox remains a primary provider of TVOD and PVOD home entertainment for millions of Americans and affords brands the opportunity to reach movie fans through their customer journey at top retailers.” Redbox’s supply is also now available for auction-based and reservation buying, as well as inclusion within multichannel measurement through AdQuick’s integrations with omnichannel platforms, including a previously announced partnership with TransUnion. |
 From transit displays to Times Square billboards, OUTFRONT was, well, out front for several Valentine’s Day campaigns. Moments in Food celebrated the season with recipes for X & O Shaped Cookies and Heart Print Cookies, while Victoria’s Secret’s Love and Lace Campaign showcased romance-wear in a series of studio portraits on NYC OUTRONT transit displays. OUTFRONT also joined forces with MaleRoom, the dating and lifestyle podcast, for 15-minute roadblock takeover on the cube in Times Square.
OUTFRONT also made news for billboards in San Diego promoting the re-elections of two City Council members. Nothing unusual about the billboards themselves, but they drew attention because the messages were paid for by OUTFRONT Media. In campaign filings this month, the company said the billboards would remain until Election Day, March 5. |
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 SUSTAINABILITY
Ballyhoo Media continues to emphasize its sustainability efforts, joining forces with researchers from the Center for Ocean Mapping and Innovative Technologies (COMIT) at USF’s College of Marine Science and The International SeaKeepers Society to install data loggers on its digital billboard boats. The collaboration aims to support the Seabed 2030 Program, a global initiative dedicated to mapping the ocean floor for a sustainable future. Aligned with the United Nations Decade of Ocean Science for Sustainable Development, the partnership will enlist of Ballyhoo Media’s fleet of digital billboard boats to gather essential data to drive scientific research. Ballyhoo’s Blue Beacon program, launched last year, is committed to championing environmental technologies and initiatives, including carbon offsetting, water testing, and clean-up campaigns. |
 WE GOTTA ASK…
What’s in store for grocery advertisers when it comes to advances in DOOH? “Grocery POV advertisers can look to new advances in Digital OOH inventory within and surrounding grocery stores, coupled with connected audience targeting (i.e. primary grocery shoppers, moms of young children, 30 minute cooks, etc.) as identified by online behavior and modeling, to reach shoppers at the right moment to inspire product preference or purchase,” says Rachel Klausner, SVP at Captify. “Marketers of grocery brands and products can engage and inspire throughout a consumer’s journey and daily life using digital signals to connect through both online and offline touch points. There are now screens with targeted advertising capabilities everywhere from the Uber someone takes to the store in an urban environment, to the gas pump they stop at on the way in a suburb, to sustained attention on the shopping cart itself, capturing attention at POS and everywhere in between. New advances in customer targeting for OOH can help identify which of these screens or environments indexes the highest for the exact customer profile or moment your brand is trying to reach, and digital delivery dynamically ensures your ad is seen by that audience, in a fully viewable, premium OOH environment.”
Static OOH is going strong, even with impressive advances in DOOH technology, according to Broadsign’s “State of Static OOH Report.” Among the 125 OOH professionals surveyed, two thirds were from companies with hybrid static/digital networks. Key findings include:
· Static OOH continues to thrive in the digital era. Nearly three-quarters media owners surveyed plan to keep at least 75% of their static OOH inventory intact for the foreseeable future.
· Size and location shape network experiences. On average, proof-of-performance (PoP) and proposal management are +120% more likely to cause issues for larger networks (1,501+ static faces) than smaller ones based on the results of our survey.
· Streamlining time-consuming static workflows is imperative – advertisers expect fast turnaround times, new creative, and the flexibility to make last-minute changes. 53% of the static OOH media owners surveyed believe that operational inefficiencies are putting them at a competitive disadvantage.
· OOH Technology is evolving quickly not just for digital marketers and advertisers, but also for OOH networks with static inventory. As the industry continues to embrace data-backed insights and a more agile approach to static campaign development, less than 9% of surveyed static OOH companies still see new technology integrations as a threat to their future growth.
· 64% of the static OOH companies surveyed have already pledged to reduce their carbon footprint, while an additional 17% already have plans to implement more sustainable practices within the next few years. |
 CTI, the AV integration and events provider, has acquired Vistacom, Inc. of Allentown, Pennsylvania, a command and control room integrator. “I have long admired the outstanding work done by the team at Vistacom,” said Tobi Tungl, Chief Marketing Officer. “The people-focused culture that’s powered their success is a solid match for CTI. By bringing together our strengths, I am confident our combined team will continue to do amazing work as we support client needs and expand access to opportunities for our employees.” CTI serves customers in the US from 35 locations nationwide and worldwide through the PSNI Global Alliance. |
 TRANSIT
Perion announced the integration Australia’s free electric vehicle charging network, JOLT, into the Hivestack SSP. “By combining JOLT’s reach with Hivestack’s #programmatic capabilities, we’re unlocking new opportunities for brands to connect with conscious and engaged consumers at key moments throughout their day while bringing a positive impact to the community,” said Perion. |
 JCDecaux launched the first global airport programmatic DOOH offer, a solution designed to empower brands and agencies to execute targeted, dynamic, and contextualized advertising campaigns in real time. Advertisers can reach +70 million monthly passengers on a network of +3,000 screens in major airports worldwide and is available for deployment programmatically through the VIOOH SSP (Supply Side Platform) and 30+ DSPs (Demand Side Platform) including Displayce. The offer is in ongoing development; in the coming months, JCDecaux plans to introduce new features such as airport data targeting.
Vehicle miles travelled increased by 2.2% in December 2023 versus the same period in 2022, according to the FHWA December 2023 Traffic Volume Trends report. During December 2023 traffic rose in all areas of the country except the South-Atlantic region in which vehicle miles travelled declined by 0.2%. Cumulative vehicle miles travelled for the full year 2023 increased 2.1% versus the full year 2022. Vehicle miles travelled not exceed miles travelled in 2019, the year in which Covid appeared during November.
Wildstone, owner of outdoor media infrastructure across the UK and Europe, unveiled its first two digital developments in Ireland, on the prominent arterial routes of Donnybrook Road and Killeen Road. The sites are owned by Wildstone and managed by Micromedia, which operates 240 digital advertising screens in diverse high-footfall areas including main cities, retail, social, gyms and university campuses. The partnership with Wildstone marks Micromedia’s first foray into the Roadside digital market.
Croatia’s Anić Outdoor has chosen DoohClick as its ad network management partner. Anić Outdoor currently operates 15 digital sites, with plans to introduce 20 new digital screens in 2024 and 2025. |
 TECH TALK
DOOH startup iCleanse, which develops Swift UV units for phone disinfection paired with advertising media, has chosen DoohClick as their ad management platform partner. iCleanse builds high-definition advertising screens into its chemical-free Swift UV devices that disinfect smartphones. Each of the 10 and 18 inch screens serves 15-second display ads for users to browse while waiting for their smartphones to be disinfected using UV light. Said DoohClick CEO Jonas Glad, “Our ad management technology underpins modern DOOH, making us an obvious partner for like-minded innovative operators like iCleanse. Technology is fundamental to the success of place-based advertising.” |
 Birmingham’s Bullring, the largest city center shopping mall in the UK, now houses Footasylum, with a screen mix that includes big squared-off LED columns at the entry, store front signage, cash desk tickers, a large display above the stairs, wardrobe LED displays and TV screens in the footwear area. Leeds-based solutions provider UX Global managed the project. |
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MANAGER, CONSUMER MARKETING
TV One
SILVER SPRING, MD – HYBRID REMOTE
Contribute strategic thinking and new ideas to the building and development of consumers promotions and marketing campaigns and work on marketing strategies, in partnership with the internal research team and media agency, for programming initiatives to inform our understanding of the target audience. Full info HERE
MOTION GRAPHIC DESIGNER
TV One
SILVER SPRING, MD – HYBRID REMOTE
Conceptualize, develop, design and animate digital & social videos across various content verticals including entertainment, lifestyle, fashion/beauty and TV One Networks’ show extensions and develop designs for promo campaigns, original movies, and original and acquired series, original movies, and all network and branding initiatives. Full info HERE
PRODUCER/WRITER
TV One
SILVER SPRING, MD – HYBRID REMOTE
Responsible for writing, producing and supervising edit sessions for assigned on-air promos and cross department promotional initiatives and develop and execute ideas for image and brand campaigns. Manage shoots as necessary. Full info HERE
SR. PROJECT MANAGER
TV One
SILVER SPRING, MD – HYBRID REMOTE
Coordinate off-channel marketing and creative services projects, timing, administrative coordination, and processes to ensure that our projects are delivered on time, budget and produce the desired results. You will be the go-to person for everything involving a project’s organization, client communication, planning, and timeline. Full info HERE
DIRECTOR, CUSTONER ACQUISITION
GOLDEN HIPPO
WOODLAND HILLS, CA (Hybrid)
Golden Hippo is hiring a Director, Customer Acquisition to be responsible for leading a direct response marketing team to test, optimize, and scale new product campaigns. This role will help to identify opportunities and the strategy for overall Customer Acquisition initiatives. Anticipated Salary Range is $131.6k – $175.5k + bonuses. Full info HERE
SR. YOUTUBE ADS SPECIALIST
GOLDEN HIPPO
REMOTE
Golden Hippo is hiring a Sr. YouTube Ads Specialist to lead YouTube media buying. This role is involved in the entire campaign cycle, including creating and testing new ads and targeting options, launching and overseeing campaigns, and scaling budgets while maintaining KPI’s. Anticipated Salary Range is $86.4k – $115.2k + bonuses. Full info HERE
FACEBOOK ADS SPECIALIST
GOLDEN HIPPO
REMOTE
Golden Hippo is hiring a Facebook Ads Specialist to manage Facebook ad campaigns and craft highly converting ad creatives. This role is involved in the entire campaign cycle, including creating and testing new ads and targeting options, launching and overseeing campaigns, and scaling budget. Anticipated Salary Range is $75.7k – $101k + bonuses. Full info HERE
SR. DIRECTOR, DISTRIBUTION COUNSEL
A+E NETWORKS
(Remote)
Partner with distribution attorneys/distribution team to achieve maximum value and rights from strategic deal development through drafting. Negotiate legal distribution deal terms and rights for the linear networks, TVE, VOD, OTT, SVOD, FAST and digital across all platforms. Min. 10 years relevant television/cable network legal distribution exp. Full info HERE
SVP-DIGITAL REVENUE DEVELOPMENT >>
NEXSTAR/IRVING, TX: Work collaboratively with the Broadcast Leadership Team to lead sales strategies across all stations, divisions, and platforms. The role will work with station leadership, the National Sales Organization, and directly with clients to drive optimal revenue opportunities for all of Nexstar’s digital channels. Full info HERE
CLIENT SOLUTIONS COORDINATOR
UP ENTERTAINMENT
NEW YORK, NY
Play a pivotal role in providing project management and administrative oversight for the UP & Aspire Client Solutions Ad Sales team as well as develope and execution of linear and digital sponsorships, ensuring all elements related to the sponsorships are coordinated, scheduled, and executed correctly. Full info HERE
SENIOR DIRECTOR OF AD SALES >>
HAYSTACK NEWS/NYNY, LA, CHICAGO: Responsible for developing large, meaningful partnerships to drive strategic and creative solutions for clients. You relish the opportunity to help advertisers build their brands by supporting the world’s most premium news publishers. Full info HERE
ACCOUNT EXECUTIVE
INTERSECTION
LOS ANGELES, CA
Drive new revenue for our media around Los Angeles and beyond as well as building relationships with prospects and clients. Full info HERE
ACCOUNT EXECUTIVE DIRECT RESPONSE >>
OPPORTUNITY MEDIA/NY(REMOTE/HYBRID): Seeking an energetic achiever with excellent written & organizational skills for role to assist in growing revenue for dynamic Direct Response Team: required: BA Degree, Min 2 yrs DR Experience. Bilingual (English/Spanish) Wide Orbit Exp a +. Full info HERE
MEDIA COORDIATOR DIRECT RESPONSE >>
OPPORTUNITY MEDIA/NY(REMOTE/HYBRID): Seeking an energetic achiever with excellent written & organizational skills for role to assist in growing revenue for dynamic Direct Response Team: required: BA Degree, Bilingual (English/Spanish) Wide Orbit Exp a +. Full info HERE
ACCOUNT EXECUTIVE
INTERSECTION
SEATTLE, WA
Grow in billings, income, and experience on a team that continues to lead our industry. Take your career to the next level with a company that is transforming cities and delivering on our promises to our clients and to our long-standing Municipal and Transit Authority partners. Full info HERE
ACCOUNT EXECUTIVE
INTERSECTION
PORTLAND, OR
Grow in billings, income, and experience on a team that continues to lead our industry. Take your career to the next level with a company that is transforming cities and delivering on our promises to our clients and to our long-standing Municipal and Transit Authority partners. Full info HERE
ACCOUNT EXECUTIVE, AD SALES >>
FUSE MEDIA/NEW YORK, NY: Support the Ad Sales team by prospecting, selling and expanding the Company’s advertising revenue base. The candidate will have a strong media sales background with a network of industry clients and prospects as well as establish a book of business and exceed pre-established activity and sales quota utilizing CRM tools to document sales activity. Full info HERE
ACCOUNT EXECUTIVE, EAST COAST ADVERTISING SALES
THE ALLEN MEDIA GROUP
NYC (Hybrid)
Responsible for coverage of assigned advertising agencies and clients specifically dedicated to representing AMG linear, digital and streaming platforms. Also grow and maintain existing clients as well as prospect and close new business. Work closely with clients and advertising holding companies ensuring AMG is a ‘must-buy’ for advertisers. Full info HERE
ACCOUNT EXECUTIVE
TV ONE NETWORK
(Remote, Hybrid)
Communicate the value and brand strength of the Network to advertisers and agencies as well as create compelling presentations that convey the benefits and features of TV One programming and the TV One viewing audience. Full info HERE
COPY COORDINATOR
TV ONE NETWORK
(Remote, Hybrid)
Manage the delivery and arrival of commercial content working closely with Manager of Commercial Operations to resolve conflicting traffic instructions as well as oversee maintenance of E-faxes and storage of client files. Responsible for entering original account data and revisions into the traffic system. Full info HERE
AD SALES COORDINATOR
TV ONE NETWORK
(Remote, Hybrid)
Establish business relationships with agency counterparts and internal departments including: Pricing and planning, inventory management, marketing, traffic and billing, also fulfill advertiser allocations requests, ensure stewardship delivery in accordance to deal guarantees, send commercial airing times, and update clients of programming. Full info HERE
ACCOUNT DIRECTOR
FUTURE TODAY
CHICAGO
Represent Future Today, selling an expansive portfolio of O&O CTV apps, inclusive of HappyKids, Fawesome, The LEGO Channel, FilmRise, Blippi. 5+years selling linear/streaming/OLV exp req. Biz dev position inclusive of direct, pmp/pg. Solid relationships; agency & client. Full info HERE
ACCOUNT EXECUTIVE
TV ONE
NYC, Hybrid, Remote
Communicate the value & brand strength of Urban One Networks to advertisers & agencies. Create compelling presentations that convey the benefits & features of our programming and the viewing audiences. Proactively keep clients informed of pertinent account and network information. Min. 4+ yrs national advertising sales or equivalent sales exp. Full info HERE
VP/HEAD OF ADVERTISING SALES
FREEBEE
FL/NYC Remote
Lead, manage, develop, and grow Ad Sales teams. Attract and retain the best talent. Work with leadership team to set, achieve, and grow revenue targets across OOH, Digital and Experiential. Instrumental in driving the team to exceed all expectations and goals. 15+ years’ experience in advertising, media, and relevant sales management roles. Full info HERE
ACCOUNT EXECUTIVE
FREEBEE
MIAMI
Achieve revenue and growth targets across linear and digital. Identify and execute strategies which result in exceeding revenue targets. Develop and execute effective sales strategies that showcase as well as maximize overall revenues for the overarching National Sales division. 7-10 yrs exp. in advertising, media & relevant sales management roles. Full info HERE
SENIOR AUDIO/VIDEO PROMOTION PRODUCER >>
WHYY/PHILADELPHIA: Produce best-in-class promotional spots, accurately reflecting WHYY’s brand mission, from strategy through management approvals. Write killer scripts for audio and video to engage audiences. Organize promotional spot production schedule for video and audio spots needed for TV, FM, digital and social platforms. 10-15+ years’ experience. Full info HERE
DIGITAL DIRECTOR, NEWS >>
WHYY/PHILADELPHIA: Develop a cogent strategy for developing and publishing WHYY news content across social media and emerging digital platforms. Convey and create SEO, social media and digital best practices in concert with the digital staff with the focus of informing and developing the newsroom’s digital muscles. Five or more years of journalism experience. Full info HERE
ACCOUNT EXECUTIVE
FAMILY ENTERTAINMENT TV
NYC
Represent FETV & FMC to media community via ongoing communications & relationship building. Maintain & develop strong working relationships w/both agencies & internal departments in support of sales efforts. Work w/sales management, pricing & planning to achieve quarterly revenue goals. 5+ yrs media sales exp. preferably in cable TV- agency exp. +. Full info HERE
BUSINESS PARTNERSHIPS AND DEVELOPMENT EXECUTIVE >>
HEARST MEDIA PRODUCTION GROUP/CHARLOTTE, NC: Proactively identify, research, and develop new opportunities for our family-friendly programming blocks on ABC, CBS, NBC, The CW, Telemundo, & other media & digital/social outlets. Support creation and present strategic, cross-media concepts to multiple stakeholder groups that meet our client’s business objectives. 8 + yrs of business dev. exp. Full info HERE
TV/VIDEO SPONSORSHIP-PRODUCT INTEGRATION SALES REPRESENTATIVE >>
GAME ON MEDIA SOLUTIONS/Remote: Game On Media Solutions is looking for an independent business development oriented sponsorship sales representative. Focus will be on TV/Streaming project opportunities for brands that include product integration and placement. This is an Independent Contractor performance compensated opening. Attractive fees can be earned for closed deals. Full info HERE
BRAND ASSISTANT >>
THE LEDE COMPANY/NYC: Full-service communication, strategy, and social impact consulting firm, specializing in corporate, brand, entertainment, and nonprofit sectors, is seeking a Brand Assistant to join the Brand team in our New York office. The Assistant will play an integral role in supporting accounts for a wide variety of Fashion, Beauty, CPG and Lifestyle clients. Full info HERE
TALENT ASSISTANT >>
THE LEDE COMPANY/LA: Full-service strategy, communications and social impact consulting firm, specializing in corporate, entertainment and nonprofit sectors. We are looking for a Talent Assistant to a Talent Publicist in Los Angeles. We are seeking enthusiastic candidates who can work in a fast-paced environment, are driven & have strong communication and writing skills. Full info HERE
EXECUTIVE PRODUCER FOR NATIONAL POLITICAL SHOW >>
BAHAKEL COMMUNICATIONS/CHARLOTTE NC: Develop and oversee the production of a daily or weekly national political show that covers the most important political news and events of the day. Develop and execute strategies to increase the show’s audience and engagement. At least 5 years of experience as an executive producer for a political show or similar program. Full info HERE
EXECUTIVE PRODUCER OF NEWS/ENTERTAINMENT >>
BAHAKEL COMMUNICATIONS/CHARLOTTE NC: Oversee all editorial and entertainment content, news production and presentation. Responsible for day-to-day operations of the show: producing, writing, and guiding creative. Develop content for the News @ TEN, plan, assign and create production schedules. 7 years of experience as executive producer or show producer. Network experience preferred. Full info HERE |
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