Video advertising technology company Tremor International reached an agreement with News Corp to acquire Unruly, News Corp’s programmatic video marketplace. The deal marks the start of a three-year partnership with News Corp which will give Tremor the exclusive right to sell outstream video on more than 50 News Corp titles in the UK, US and Australia. […]
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Verance Adds Video Watermarking Technology
Verance announced the availability of video watermark technology as part of its Aspect platform. The Aspect video watermark brings enhanced capabilities to the Aspect audio watermark that has already been deployed by Fox, NBC and PBS. Both the audio and video watermarks support multiple standards and work in the ATSC 1.0 broadcast environment. Verance says […]
Gracenote Offers Global OTT Guide for On-Demand Video Streaming Services
Nielsen announced the expansion of Gracenote into Europe positions it as the leading OTT guide provider in the world with coverage of more than 200 catalogs in 13 markets across North America, Europe, Latin America and APAC. Gracenote’s OTT guide offering is aimed at making video content searchable across multiple services, platforms and devices, allowing […]
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Website Analytics Predictions for 20
Apple heavily restricting consumer tracking options will “fundamentally change attribution as we know it,” says Iris Shoor, CEO/Founder of web analytics firm Oribi. “Keep in mind, over 193 million people in the US currently have an iPhone. Add in other privacy-focused browser changes from companies like Mozilla and Google and the problem is even more […]
FreeWheel Launches its Q3 Video Marketplace Report
FreeWheel has launched its Q3 Video Marketplace Report, looking at the changing dynamics of the ad supported premium video market, as new streaming services continue to enter the market. The report found that streaming services and virtual MVPDs were of increasing importance. “Complexity continues to increase in IP-delivered premium video as the number of streaming […]
DISH Introduces Google Nest Hello to the Hopper platform
DISH announced that its Hopper and Wally receivers now support the Google Nest Hello Video doorbell. When the doorbell rings, Nest Hello sends on-screen notifications directly to the television. DISH is the first pay-TV provider to integrate a Google Nest device into its ecosystem with the Device Access program. Today’s Nest Hello announcement is the […]
Tubi Voice Casting Support Available for Nest Hub and Nest Max
Voice casting support for free ad-supported video on demand service Tubi is now available on Nest Hub and Nest Hub Max. Customers can tell their Nest displays to play content by saying, “Hey Google, play ‘The Aviator’ on Tubi” and start watching. Holiday movies currently available include The Miracle on 34th Street, A Christmas Carol, […]
Viewbix Teams with Doctorpedia
Viewbix, provider of video analytics and engagement platforms used by brands, agencies and networks, struck a partnership with Doctorpedia, a health media network of medical websites powered by doctors. Doctorpedia is working with Viewbix to accelerate the patient journey and drive deeper engagement through digital video. “There are tremendous opportunities that the Viewbix platform and […]
Kubient Adds HYVE OOH Screens to its Audience Cloud Marketplace
Digital audience marketing platform Kubient announced the addition of HYVE digital out-of-home screens to Kubient’s Audience Cloud open marketplace. HYVE, a TruClear Company, is focused on delivering and managing digital ad-supported products within the hospitality industry. “Integrating HYVE into the Audience Cloud marketplace allows us to expand our footprint substantially and provide more options for […]
Viamedia, EMX and Advertisers from CTV Media Announce Results of Live Market Trial
Marketing technology company and digital media exchange EMX, and Viamedia, a cross-platform local video advertising company, announced the successful trial of QTT, Viamedia’s cloud-based patent pending advanced television advertising product which uses digital standards to programmatically request and receive ads from a digital ad exchange, enabling live linear cable television ad insertion in real time […]
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