Marketing technology company and digital media exchange EMX, and Viamedia, a cross-platform local video advertising company, announced the successful trial of QTT, Viamedia’s cloud-based patent pending advanced television advertising product which uses digital standards to programmatically request and receive ads from a digital ad exchange, enabling live linear cable television ad insertion in real time utilizing existing cable TV ad insertion infrastructure. During the first market trials of in WOW!’s Columbus, Ohio system, EMX’s ad exchange responded to QTT ad requests to fill 30 second commercials allocated to WOW!’s cable TV network local ad breaks. Advertisers involved in market trials were from ENGINE, EMX’s parent company, as well as CTV Media, a local ad agency based in Columbus. “By partnering with EMX, CTV Media and WOW!, the initial QTT market trial represents an important step in marrying the fast growing $17 billion digital video advertising marketplace with the attractive $6 billion cable TV marketplace,” said Mark Lieberman, CEO, Viamedia.
Related Stories
04/19/26: Cynopsis Jobs
Sunday April 19, 2026 UPFRONTS Position Early. Win the Upfront. The most valuable Upfront conversations happen before presentations begin. The Cynopsis Upfront Package ensures your brand is seen, trusted, and remembered across the full cycle. Lead the conversation from the start. Discover the 2026 Upfront Package. REACH OUT TODAY FEATURED JOB […]
Cynopsis 04/17/26: Record Coverage Coming for the NFL Draft
Friday April 17, 2026 IN THE NEWS Along with Netflix’s quarterly earnings on Thursday came the news that Reed Hastings is stepping down from the board of directors at the company he co-founded in 1997. “Netflix changed my life in so many ways, and my all‑time favorite memory was January 2016, […]
Programmatic TV Has a Tax Problem. The Industry Is Finally Doing the Math.
Cynopsis 04/16/26: MGM+ Renews “From” for Fifth and Final Season
Thursday April 16, 2026 IN THE NEWS MGM+ has renewed “From” – the most-viewed series in network history – for a fifth and final season. Season four of the sci-fi horror hit debuts Sunday, April 19. “’From’ represents the pinnacle of what MGM+ strives for; world-class talent, cinematic production values, and classic storytelling that […]
Cynopsis 04/15/26: Dan Stevens Takes Killer Role
A Cynopsis Message From A+E Global Media Wednesday April 15, 2026 IN THE NEWS Disney has begun a round of layoffs that will impact 1,000 jobs across multiple divisions. Employees were notified about the impending cuts on Tuesday by Chief Executive Josh D’Amaro. “Over the past several months, we […]
CynCity
Cynsiders
From Small-Town Story to Global Hit: Inside Sullivan’s Crossing’s Winning Formula
What turns a series into a global hit? “Sullivan’s Crossing” returns for Season 4 on...The Measurement Maturity Playbook: What CMOs Need at Every Stage of Growth
By Chelsea Cramer, Founder of Base Note Data Nearly every CMO has walked into...Refining an Audience Can Sometimes Lead to Decreased ROI. Audience Expansion Can Help to Mitigate the Problem
By Charlie Swift, General Manager, Adstra Services Most lead generation strategies are built on a...
