Nielsen announced the expansion of Gracenote into Europe positions it as the leading OTT guide provider in the world with coverage of more than 200 catalogs in 13 markets across North America, Europe, Latin America and APAC. Gracenote’s OTT guide offering is aimed at making video content searchable across multiple services, platforms and devices, allowing OTT services to elevate content visibility while enabling Smart TV makers and cable and satellite operators to increase ease of use. Gracenote IDs and metadata provide common links between TV series, seasons and episodes, as well as related TV and movie genres, celebrities, and other descriptive information.
“While much of the focus in the ‘Streaming Wars’ conversation has been on the largest catalogs and original content, the winners will also understand how to successfully integrate with a diverse set of video platforms,” said Simon Adams, Chief Product Officer at Gracenote. “As this new generation of Video providers emerges, Gracenote is playing to its long-standing role providing the critical metadata, unique IDs and rich imagery that power killer user experiences and drive tune-in and engagement.”
