Digital audience marketing platform Kubient announced the addition of HYVE digital out-of-home screens to Kubient’s Audience Cloud open marketplace. HYVE, a TruClear Company, is focused on delivering and managing digital ad-supported products within the hospitality industry. “Integrating HYVE into the Audience Cloud marketplace allows us to expand our footprint substantially and provide more options for our demand-side partners who want to be able to connect with high value audiences through our digital-out-of-home network,” said Chris Andrews, Chief Digital Officer of Kubient. “Kubient’s patent-pending RTB DOOH technology transforms the DOOH ad-trafficking process into a real-time programmatic advertising transaction, allowing demand side platforms (DSPs) and other programmatic platforms to bid on DOOH inventory in real-time.”
Related Stories
You’re Not Buying TV. You’re Buying What Your DSP Can Reach.
Cynopsis 06/18/26: BBC Slashes Its TV Budget
Thursday June 18, 2026 Good morning and welcome to Cynopsis — the media industry’s essential morning read. Today: · BBC Enters Its Own Austerity Era · The Pitt Season 3 Is Back In Production Mode · Shoppable TV Ads Are Coming To Sinclair-Owned Stations IN THE NEWS Close your eyes and think of England? […]
Cynopsis 06/17/26: Netflix Is Hunting For M&A Deals
Wednesday June 17, 2026 Good morning and welcome to Cynopsis — the media industry’s essential morning read. Today: · Netflix Still Has Acquisition Dreams · “Kiki’s Delivery Service” Is Getting A Live-Action Adaptation · Expect To See Even More CTV Ad Spending Soon IN THE NEWS Third time’s a charm? Fox apparently had competition […]
Cynopsis 06/16/26: Fox Makes A Bid For Roku
A CYNOPSIS MESSAGE FROM MADHIVE Tuesday June 16, 2026 Good morning and welcome to Cynopsis — the media industry’s essential morning read. Today: · Fox Buys Roku? Who Saw That Coming? · “House Of The Dragon” Has Finally Built A Strong Foundation · The FIFA World Cup Opens To World-Breaking Records IN […]
Cynopsis 06/15/26: The FIFA World Cup Sees Record Tune-In
Monday June 15, 2026 Good morning and welcome to Cynopsis — the media industry’s essential morning read. Today: · MrBeast Hits a Half-Billion YouTube Subscribers · Waymo Starts Running TV Commercials · The 2026 FIFA World Cup Sees Record Viewership IN THE NEWS YouTube is a different beast … right? MrBeast – or Jimmy […]
CynCity
Cynsiders
For New York Life, When the Whistle Blows, the Real Story Begins
New York Life’s new docuseries “The Assist” takes USMNT stars Tyler Adams, Tim Ream, and...Why Local Media Sellers Need Different Tools Than National Buyers
By Ribeye VP of Product & Engineering Martin Lasarga Local media sellers are working harder than...Time is Money. But Is It?
Ted Royer, Co-Founder and Creative Lead at Folk Devils, asks: What happens when technology weakens...
