Tech

NBCU Launches “NBC Spot On” Solution for Local Advertisers

NBCUniversal Owned Television Stations announced the launch of “NBC Spot On,” a new advanced video advertising business offering local/regional CTV and OTT advertisers access to brand-safe long-form premium inventory that is fully owned or directly purchased. NBC Spot On has the ability to activate complex OTT/CTV campaigns across 100% of U.S. DMAs and NBCUniversal’s sports regional […]

Verint Expands Its Adobe Partnership for More Personalized Customer Journeys

A partnership between Verint Systems’  The Customer Engagement Company and Adobe is aimed at supporting more personalized customer journeys by combining experience data from the Verint Experience Cloud along with data from the Adobe Experience Platform. Verint customers can magnify their Adobe digital analytics outcomes with Verint’s predictive model to increase customer satisfaction across every channel […]

Turner Mexico And Turner Columbia Turn to Parrot Analytics to Identify Consumer Behavior Trends

Turner Mexico and Turner Colombia have engaged Parrot Analytics to acquire  insights from a continuous study of consumer behavior, after Turner Colombia invited Parrot Analytics to share relevant trends for the Latin American media ecosystem at a recent meeting of the Latin American Media Advertising Council. At the meeting, Alejandro Rojas, Parrot Analytics’ Director of Applied Analytics, […]

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Telecom, Technology, and Aviation Industry Leaders Team for HAPS Alliance

HAPS Alliance, an association of telecommunications, technology, aviation, and aerospace companies, has been created to advocate for High Altitude Platform Station (HAPS) business development with authorities in various countries, build a cooperative HAPS ecosystem, develop common product specifications and promote the standardization of HAPS network interoperability. “We are very encouraged that many leaders from across […]

Taboola Newsroom Announces New Subscription Offering

Discovery platform Taboola introduced a new subscription feature for Newsroom, to help publishers better understand and engage with subscribers, as well as acquire new subscribers. The feature allows publishers to see which articles are driving conversions, reduce churn by understanding how subscribers are engaging with content, and determine the “propensity to subscribe” of readers via […]

Google Rolls Out Search Chips in Gmail

Google has introduced search chips in Gmail, making it easier to sort and filter search results. Users can search a colleague’s name and further narrow results by selecting search chips like attachment type (Text document, Spreadsheet, PDF) or a specific timeframe, for example, or filter out certain results, like calendar invites.  “We’ve heard from our […]

New Report Looks at Influencer Fraud

Ninety percent of influencers reach less than half of their audience and 30 percent of influencers showed fraud levels for engagement purchasing in 4Q19 campaigns, according to research from Sylo that analyzed over 5000 influencers’ social media accounts. Among the highlights of the report, “Growing Levels of Influencer Fraud Swindling Ad Dollars”:   Metrics produced through […]

OTT Ad Fraud to Hit $4 Billion in 2020, Says CHEQ

OTT ad fraud is projected to cost marketers $4 billion globally this year, says cybersecurity company CHEQ. OTT spend will reach $23.8 billion in 2020, according to the report, with ad fraud levels reaching 17%. The most common OTT ad frauds involve networks of bots generating massive amounts of fraudulent traffic.  “Marketing budgets are steadily […]

AT&T, Singtel and Telefonica Team to Improve Threat Detection

AT&T, Singtel and Telefonica are collaborating to enhance their ability to detect and eliminate cybersecurity threats.  Members of  the Telco Security Alliance, the companies are working together, sharing the latest threat intelligence and indicators of compromise. Information comes from a variety of sources, including anonymous data from alliance members’ security operations centers and security team […]

Canoe Sees 4% Rise in VOD Ad Impressions

Canoe  ended the year up about 4% year-over-year in VOD ad impressions, with most networks starting to hit their ceiling with available inventory, according to the company’s 2019 Year End Insights Report. Its dynamic ad insertion capabilities cover 38 million homes, up from 36 million one year ago. Canoe, owned by Comcast, Charter and Cox, […]

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