A CYNOPSIS MESSAGE FROM PREMION Tuesday October 17, 2023 Premion Q&A: Charting 2024’s Path for CTV Advertisers As we head into the final stretch of 2023, the advertising outlook is looking up as brands seize opportunities with increased consumer spending during the holiday season and into the new year — and CTV […]
Friday September 29, 2023 2023 CYNOPSIS BIG TV EXECUTIVE SUMMARY By Yakira Young Cynopsis’ 5th annual Big TV Conference was one for the books. 2023 has been quite a year – cord-cutting, measurement advances, remote work, and of course the writers’ and actors’ strikes. So there was no shortage of content for this year’s event […]
From survivors to sharks to supersized families and singles looking for love, the ground reality series covers just keeps growing. What unscripted trends are on the horizon? We asked the experts. And get a deeper dive at the Cynopsis Big TV Conference, where the future of reality shows is just one of […]
A CYNOPSIS MESSAGE FROM LOCALITY Thursday July 27, 2023 Locality: Uniting the Best of Local TV Advertising By E.B. Moss In the broad world of US TV advertising, local is taking center stage. Consumer spending and viewing habits are changing, and advertisers are responding by allocating more budgets to local markets. Locality, […]
A CYNOPSIS MESSAGE FROM PREMION Wednesday July 12, 2023 2023 CTV/OTT Advertiser Survey: What’s Behind the Resilience and Spend Shift? As we embark on the second half of the year, dollars working smarter for advertisers take center stage amidst a continued seismic shift in video consumption. One advertising medium shining bright with […]
Friday June 16, 2023 Catching up with the Measurement & Data ConferenceBy Charlotte Dulany, Event Content Manager The return of Cynopsis’ Measurement & Data Conference on June 13 and 14 continued a tradition of discussions and not-to-be-missed moments. Hosted by Robbie Caploe, Cynopsis VP and group publisher, the eighth annual conference featured two […]
A CYNOPSIS MESSAGE FROM PARAMOUNT Friday May 19, 2023 Cynopsis Upfront Week Wrap-up It’s a wrap for the Upfront week. But the year everything was supposed to get back to normal, it didn’t. The Writers Guild of America strike hit, and instead of star-studded events emceed by late night hosts, we had […]
A CYNOPSIS MESSAGE FROM PARAMOUNT Thursday May 18, 2023 On the Ground During Upfront Week: Thursday Streamers rounded out 2023 Upfront week, working toward multiplatform, multi-currency measurement, multi-device viewership and new ad formats. Over the course of the week we’ve heard about “unmissable,” “unrivaled” and “limitless” possibilities, and Day #3 was no […]
A CYNOPSIS MESSAGE FROM PARAMOUNT Wednesday May 17, 2023 On the Ground During Upfront Week: Wednesday The ad crowd continued to pack the house at this year’s Upfronts, despite the WGA strike. Talent leaned heavily towards sports and news, as actors showed solidarity with the picketing writers, but performers weren’t entirely absent […]
A CYNOPSIS MESSAGE FROM WARNER BROS. DISCOVERY Wednesday May 17, 2023 WBD Ad Sales Chief Jon Steinlauf Oversees a Transformative Year It’s been just about a year since Cynopsis checked in with Jon Steinlauf, Chief U.S. Ad Sales for Discovery, and only weeks longer than that since his company merged with WarnerMedia […]
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