Tech, media and telecommunications analyst Jamie Lumley will take us through how changes in consumer preferences and viewing habits, as well as churn dynamics between platforms and other entertainment media, ultimately impact the viability of different business models for streaming.  

It’s clear that in the new – and ever-changing – TV landscape, we need accurate cross-platform measurement to keep up with viewing behavior. With an increasing number of options to help media buyers determine who’s watching and where, we’ll explore the data and tools that are available now, and in the pipeline.

As we head into the final stretch of 2023, the advertising outlook is looking up as brands seize opportunities with increased consumer spending during the holiday season and into the new year — and CTV remains a bright spot, attracting a growing share of ad dollars.

In this enlightening discussion, John offers a retrospective on the resilience of CTV advertising in 2023. He'll delve into the acceleration of convergence and provide an insider's perspective on what’s top of mind for advertisers. Additionally, he'll shed light on what lies ahead for CTV planning and buying in 2024, as we gear up for a busy election season and the thrill of the Olympics.

GroupM’s Diverse Voices Accelerator provides organic sponsorship opportunities…Disney’s Audience Graph and Clean Room technology enables brand partners to reach across the company’s touch points in a relevant way. These are just two examples of an industry in overdrive to connect advertisers and consumers – take a look under the hood at inspiring innovations.

Amid heated streaming video competition, subscription burnout, and increased churn, streamers need new strategies to attract and retain customers. Improving the viewer experience can mean embracing new technologies for faster compression and delivery, experimenting with short-form video, gaming, release strategies, and more. This is the panel to dive into for insights on how to find and keep audiences in the sink-or-swim streaming world.

Recent digital ad fraud and campaign violations have again pulled into sharp focus the lack of campaign transparency among the walled gardens. Who loses? Marketers, who rely upon campaign accuracy, transparency, and, most importantly, performance to drive their KPIs, as well as premium video platforms whose inventory is planned, sold and measured on a different standard. We’ll highlight these most recent violations and show how they are not only fraudulent, but are putting marketers and their brands in reputational and legal peril. We’ll share the four demands advertisers should be making of these platforms to put themselves on a path to full transparency and greater business growth.

As TV consumption patterns transform and new technologies emerge, how is measurement changing to meet the needs of the marketplace? What will currencies look like in a cross-platform world? What are the greatest challenges and opportunities for the buy and sell side to improve the transparency and efficacy of TV? Join iSpot Founder/CEO Sean Muller and Travis Scoles, Paramount’s SVP of Advanced Advertising in a discussion about the issues reshaping the TV industry.

We’ve come a long way from “Candid Camera,” one of the earliest examples of reality TV. Producers offer their takes on what it takes to make a hit show, how to overcome the challenges facing the genre today - and how to pivot when reality gets too real.

We know you read it. We know you love it. We know your inbox wouldn’t look right without Cynopsis landing in it, every day at 3AM. So who knows Cynopsis best? Let’s find out, shall we? Test your knowledge of media news AND Cynopsis with the CYN News Quiz. If you win, there’s a prize in it for you (several, in fact!)

The combination of local broadcast and streaming TV offers immense value to advertisers by delivering highly-targeted and engaged audiences at scale across specific geographic areas. Join Locality’s Ann Hailer, president of broadcast, and Keith Kazerman, president of streaming, in this 20-minute Q&A session and learn how unlocking the power of local builds awareness within key markets, strengthens connections with customers, and drives outcomes.

Streaming accounts for an estimated 3-4% of the world’s carbon footprint, according to Laura Marks, co-author of “Streaming Media’s Environmental Impact,” so media businesses are increasingly taking steps to reduce energy. There are a variety of approaches to take to achieve sustainability goals - like MiQ’s partnership with streaming tech provider SeenThis to future-proof clients’ creative, and Viant Technology’s integration with Scope3 for supply chain emissions data - and different methods for measuring success. Our panel will lay out options for making the planet a better place.

Global demand for new streaming video entertainment has stopped growing, according to Parrot Analytics, which along with the proliferation of new streaming services has made big budget content unsustainable for many. But premium content doesn’t have to come with a sky-high price tag. Producers and programmers share strategies for getting more with less.