Friday December 8, 2023 Reaching Audience in 2024 Executive Summary By Charlotte Dulany, Event Content Manager, Cynopsis Rounding out 2023, industry experts connected across the screen to examine the targeting tools necessary to optimize ad strategy. Conversations oscillated between what worked this year, and forecasts for future trends. Cynopsis framed the question: What audience-based […]
A CYNOPSIS MESSAGE FROM UPtv Wednesday November 1, 2023 Holiday Programming Guide 2023 From cartoons to cookies to Christmas classics, there is no shortage of holiday programming this season. Here is Cynopsis’ annual listing of festive fare running through January 1. Happy viewing! (To update a listing, contact
A CYNOPSIS MESSAGE FROM NEW YORK INTERCONNECT Thursday October 19, 2023 Insights and Highlights from Advertising Week New York 2023 It’s a wrap – almost! By Charlotte Dulany It’s just hours from the end of Advertising Week New York 2023, the annual event that saw Paris Hilton, Keegan Michael Key and nearly […]
A CYNOPSIS MESSAGE FROM NEW YORK INTERCONNECT Wednesday October 18, 2023 Insights and Highlights from Advertising Week New York 2023 FOMO and Lessons Learned at Advertising Week 2023 By E.B. Moss On the first two days of Advertising Week the energy of the attendees felt like a crowd frenzied by FOMO. Lines […]
A CYNOPSIS MESSAGE FROM NEW YORK INTERCONNECT Tuesday October 17, 2023 Insights and Highlights from Advertising Week New York 2023 Navigating the Multiverse of Advertising Week 2023: Creative, Culture, AI and More By E.B. Moss One of the recurring themes of the first two days of Advertising Week’s sessions was the need […]
A CYNOPSIS MESSAGE FROM PREMION Tuesday October 17, 2023 Premion Q&A: Charting 2024’s Path for CTV Advertisers As we head into the final stretch of 2023, the advertising outlook is looking up as brands seize opportunities with increased consumer spending during the holiday season and into the new year — and CTV […]
Friday September 29, 2023 2023 CYNOPSIS BIG TV EXECUTIVE SUMMARY By Yakira Young Cynopsis’ 5th annual Big TV Conference was one for the books. 2023 has been quite a year – cord-cutting, measurement advances, remote work, and of course the writers’ and actors’ strikes. So there was no shortage of content for this year’s event […]
From survivors to sharks to supersized families and singles looking for love, the ground reality series covers just keeps growing. What unscripted trends are on the horizon? We asked the experts. And get a deeper dive at the Cynopsis Big TV Conference, where the future of reality shows is just one of […]
A CYNOPSIS MESSAGE FROM LOCALITY Thursday July 27, 2023 Locality: Uniting the Best of Local TV Advertising By E.B. Moss In the broad world of US TV advertising, local is taking center stage. Consumer spending and viewing habits are changing, and advertisers are responding by allocating more budgets to local markets. Locality, […]
A CYNOPSIS MESSAGE FROM PREMION Wednesday July 12, 2023 2023 CTV/OTT Advertiser Survey: What’s Behind the Resilience and Spend Shift? As we embark on the second half of the year, dollars working smarter for advertisers take center stage amidst a continued seismic shift in video consumption. One advertising medium shining bright with […]
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