A CYNOPSIS MESSAGE FROM KARGO Thursday August 29, 2024 Kargo: Taking Over The Living Room by Cathy Applefeld Olson As consumers devote more waking hours to screen time, marketers are losing the luxury of picking just one screen on which to engage them. Increasingly, the smart money is on integrated campaigns that bust […]
A CYNOPSIS MESSAGE FROM PREMION Wednesday August 14, 2024 2024 Priorities for CTV/OTT Advertising 2024 has been a standout year for advertising, with the Olympics and the elections driving major ad spending spikes. As we head into fall, Connected TV (CTV) advertising continues to shine bright. To uncover what’s fueling this growth, we […]
A CYNOPSIS MESSAGE FROM WARNER BROS. DISCOVERY Wednesday May 15, 2024 Converging Data, IP, and Cultural Moments: A Conversation with WBD’s Jon Steinlauf By E.B. Moss When Warner Media and Discovery joined forces, “WBD” became a multimedia behemoth made up of movie studio and television studios, iconic brands including CNN, TLC, HBO and […]
A CYNOPSIS MESSAGE FROM REELZ Thursday May 2, 2024 REELZ: Real Justice. Real Success. By E.B. Moss In an era where media conglomerates dominate the landscape while land grabbing for streaming, one independent network is defying the odds and finding remarkable success by leaning into its independent status and live content. REELZ, the […]
A CYNOPSIS MESSAGE FROM A+E Networks Wednesday May 1, 2024 A+E’s “Community Garden” Blooms with Multiplatform Innovation By E.B. Moss There’s a maxim that to reach the consumer in our fragmented media environment content has to be available everywhere. Many media companies have attempted that by making costly investments in dedicated streaming platforms […]
A CYNOPSIS MESSAGE FROM KARGO Tuesday April 30, 2024 Five Critical Advertiser Strategies For Making the Most of The NewFronts Every media company approaches the TV Upfronts season and the IAB NewFronts a bit differently in an attempt to stand out to advertisers. Digital companies like YouTube and Netflix have joined the Upfronts, […]
A CYNOPSIS MESSAGE FROM A+E Networks Tuesday April 23, 2024 The Evolution of A+E By E.B. Moss A+E has long been a believer in “content as an engine” and is on target to deliver over 2,000 hours of premium original content the coming year. The company’s creative gears are revved […]
A CYNOPSIS MESSAGE FROM FAMILY ENTERTAINMENT TV Thursday April 11, 2024 At Family Entertainment Television (FETV), It’s All in the Family Cathy Applefeld Olson Family-operated with a passion for family-centric programming, Family Entertainment TV (FETV) continues to rise and shine amidst a sea of media conglomerates by overdelivering for viewers and brand partners […]
A CYNOPSIS MESSAGE FROM KARGO Friday March 29, 2024 Kargo: A Commitment to Quality Delivers Big Benefits to Advertisers and Publishers By E.B. Moss What happens when programmatic technology is left to its own devices? Advertisers find themselves footing the bill for less effective inventory. But, even more disheartening, is the fact that […]
A CYNOPSIS MESSAGE FROM A+E Networks Tuesday March 12, 2024 A+E: Where Artful Storytelling Meets Targeting Science By: E.B. Moss As our industry moves more into audience-based and data-driven solutions, David DeSocio, EVP of Ad Sales Marketing & Partnerships makes a case that in our data-driven world, creativity and storytelling remains a crucial […]
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