A CYNOPSIS MESSAGE FROM DISCOVERY COMMUNICATIONS INVESTIGATION DISCOVERY America’s Leading Mystery & Suspense Network #2 IN TOTAL DAY DELIVERY FOR W25-54 #6 IN TOTAL DAY DELIVERY FOR P25-54 ID’s hit shows: which is “Your Guilty Pleasure?” WIVES WITH KNIVES, OBSESSION: DARK DESIRES, MY DIRTY LITTLE SECRET, TABLOID, DATES FROM HELL, SCORNED: LOVE KILLS, ELDER SKELTER, […]
Cynopsis
02/19/14
A CYNOPSIS MESSAGE FROM DISCOVERY COMMUNICATIONS INVESTIGATION DISCOVERY America’s Leading Mystery & Suspense Network #2 IN TOTAL DAY DELIVERY FOR W25-54 #6 IN TOTAL DAY DELIVERY FOR P25-54 ID’s hit shows: which is “Your Guilty Pleasure?” WIVES WITH KNIVES, OBSESSION: DARK DESIRES, MY DIRTY LITTLE SECRET, TABLOID, DATES FROM HELL, SCORNED: LOVE KILLS, ELDER SKELTER, […]
02/18/14
A CYNOPSIS MESSAGE FROM DISCOVERY COMMUNICATIONS INVESTIGATION DISCOVERY America’s Leading Mystery & Suspense Network #2 IN TOTAL DAY DELIVERY FOR W25-54 #6 IN TOTAL DAY DELIVERY FOR P25-54 ID’s hit shows: which is “Your Guilty Pleasure?” WIVES WITH KNIVES, OBSESSION: DARK DESIRES, MY DIRTY LITTLE SECRET, TABLOID, DATES FROM HELL, SCORNED: LOVE KILLS, ELDER SKELTER, […]
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2/14/14
Cynopsis 02.14.14 Good morning.It’s Friday, February 14, 2014, and this is your first early morning briefing. Saturday’s Premieres: Pivot: Chance of a Lifetime at 10a Travel: Ghost Adventures at 9p Sunday’s Premieres: Nat Geo: Wicked Tuna at 9p Univision: Nuestra Belleza Latina at 8p Sunday’s Finales: Disney: Good Luck Charlie at 8p HGTV: Hawaii […]
2/13/14
A CYNOPSIS MESSAGE FROM DISCOVERY COMMUNICATIONS Animal Planet Sets Huge Records PUPPY BOWL WINS THE BIG GAME 13.5M Viewers Tuned-In #1 Telecast in All of Cable #2 Telecast in All of TV PUPPIES DOMINATE SOCIAL MEDIA #2 Buzzed About Show Behind the Super Bowl Source. Cynopsis 02.13.14 Good morning.It’s Thursday, February 13, 2014, and […]
2/12/14
A CYNOPSIS MESSAGE FROM OXYGEN MEDIA ((((oxygen insights)))) PUT A RING ON IT? NOT FOR MILLENNIAL WOMEN Millennial Women insist on exploring new family dynamics. Only 1 in 6 were raised by both parents; unmarried motherhood isn’t feared(source) Need to rethink your brand’s approach to these heads of households? For insights on the new […]
2/11/14
A CYNOPSIS MESSAGE FROM WE TV MARRIAGE BOOT CAMP THE SERIES THAT MADE WE tv THE #1 NETWORK VS. COMPETITIVE NETWORKS ON FRIDAY NIGHTS RETURNS MARCH 7TH FRIDAYS 9P|8C GET A SNEAK PEEK Click here for sourcing Cynopsis 02.11.14 Good morning.It’s Tuesday, February 11, 2014, and this is your first early morning briefing. […]
2/10/14
A CYNOPSIS MESSAGE FROM KELLER FAY GROUP Is your TV ad campaign designed to maximize word of mouth? Introducing the Nielsen TV/TalkTrack® Data Fusion Keller Fay Group’s award-winning word of mouth measurement system is now “fused” to Nielsen’s National People Meter TV planning and buying tools. Our free white paper explains how […]
2/7/14
Cynopsis 02.07.14 Good morning.It’s Friday, February 7, 2014, and this is your first early morning briefing. Tonight’s Premieres: DIY: Texas Flip and Move at 11p Food: Diners, Drive-ins and Dives at 10p NBC: Winter Olympics (opening ceremony) at 7:30p Tonight’s Finale: NBC: Late Night with Jimmy Fallon at 12:35 Saturday’s Premiere: TLC: Untold Stories of […]
2/6/14
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The Pharma Ad Ban and the Future of CTV
By James Ramelli, Partner, Fyllo The federal government’s move to ban pharmaceutical advertising on linear...Let’s Make a (Bundle) Deal
Companies are getting inventive in the converged TV space, finding new ways to bridge linear...Restoring the Balance Between Platforms and Publishers
The manufactured complexity of CTV Is rigging the game against publishers, contends Scott Ryan, founder...
