A CYNOPSIS MESSAGE FROM HALLMARK CHANNEL Hallmark Channel’s Countdown to Christmas Starts Today! 40 All New Original Movies Will Bring Joy to Your World Hallmark Channel Often Imitated. Never Duplicated. Friday October 18, 2024 IN THE NEWS Seventy percent of March Madness viewers said they’d be willing to scan a QR code from an […]
A CYNOPSIS MESSAGE FROM CW SPORTS Record-breaking audiences are racing to the exclusive new home of the NASCAR Xfinity Series and WWE NXT on CW Sports! Get your front-row seat for all the action with the proud broadcaster of ACC and PAC-12 Football, Inside the NFL, and LIV Golf. JOIN THE MOMENTUM […]
A CYNOPSIS MESSAGE FROM LOCALITY LOCALITY REACH+ UNLOCK THE POWER OF LOCAL Level up national campaigns with the impact of local reach: Plan, activate, and measure incremental local ad strategies. Combine streaming precision with broadcast reach for maximum results. Connect with local audiences in any U.S. DMA. Access 150+ premium streaming channels and 400+ broadcast […]
Tuesday October 15, 2024 IN THE NEWS Democratic presidential candidate Vice President Kamala Harris will sit down with Bret Baier for her first formal Fox News Channel interview on Wednesday, October 16. The talk will air during “Special Report with Bret Baier” at 6p. Harris is the first Democratic presidential candidate since Hillary Clinton […]
Monday October 14, 2024 IN THE NEWS Seeing the same ads over and over not only impacts the viewing experience, it can affect viewers’ perception of brands. In a study from the AD-ID and The Harris Poll, 59% of viewers report that seeing the same ads repeatedly leads to a negative impact on their […]
Friday October 11, 2024 IN THE NEWS DirecTV announced plans to launch FAST platform “MyFree DIRECTV” later this year. The service will be accessible across online, mobile, and smart TVs and streaming devices. At launch, the free service will provide viewers with access to curated content and an on-demand library, with additional channels slated […]
A CYNOPSIS MESSAGE FROM GREAT AMERICAN FAMILY Great American Family Flips the Switch Tomorrow! Great American Christmas begins Year 4, cementing our place as the leader in quality content with the biggest stars. Starting tomorrow, 24/7 Christmas movies, including 17 originals added to our exceptional library. It’s not about quantity—it’s about quality. Stars Mario Lopez […]
Wednesday October 9, 2024 IN THE NEWS Horizon Media announced a multi-year strategic partnership with AI marketing data analytics startup Akkio, aimed at streamlining the media campaign process. Horizon will integrate its data platform blu. with Akkio’s AI technology in a collaboration Bill Koenigsberg, Founder and CEO of Horizon, maintains will transform the business. […]
Tuesday October 8, 2024 IN THE NEWS The CW is making a switch. Starting tomorrow, October 9, “Inside the NFL” will air Wednesdays at 9p, swapping time slots with drama “Joan,” which will now air Fridays at 9p. “Joan” debuted on October 2 to 290,000 total viewers. NBCUniversal launched new content collection ExcellencE! on […]
Monday October 7, 2024 IN THE NEWS Jon Steinlauf, one of the most respected executives in the media industry, is stepping down from his position as Warner Bros. Discovery Chief US Advertising Sales Officer later this year. “I have had the privilege of representing this great portfolio of brands for the last 32 years […]
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