Thursday May 1, 2025 IN THE NEWS As brands reconsidered media budgets in the wake of Donald Trump’s tariff plans, insights from EDO reveal changes in TV ad strategy and performance – and some surprising results amid budget cuts. Home appliance brands slashed spend by 30%, for example, yet ad effectiveness jumped by 77%, […]
A CYNOPSIS MESSAGE FROM LOCALITY Wednesday April 30, 2025 IN THE NEWS A lawsuit claiming Showtime and Entertainment One hit drama “Yellowjackets” pilfered the plot of 2015 film “Eden” has been dismissed. While both projects focus on soccer teams that crash in the woods and resort to cannibalism, “escape attempts by shipwrecked […]
Tuesday April 29, 2025 IN THE NEWS Digital video is on track to capture nearly 60% of all TV/video ad spend by 2025, according to IAB’s annual Video Ad Spend Report. Additional findings include: • Ad spend rose 18% in 2024 and is projected to grow 14% more in 2025, reaching $72B, growing two […]
Monday April 28, 2025 IN THE NEWS The FCC has informed Paramount Global that it must continue to abstain from DEI initiatives if it wants to win approval for its merger with Skydance Media, reports The Wall Street Journal. “We can only under the statute move forward and approve a transaction if we find […]
Friday April 25, 2025 IN THE NEWS Fox has set its summer premiere dates, starting with the season five premiere of “LEGO Masters” on Monday, May 19 at 8p. Wednesday, May 21 brings the season 15 debut of “MasterChef: Dynamic Duos” at 8p, followed by the series starter of “Gordon Ramsay’s Secret Service” at […]
Thursday April 24, 2025 IN THE NEWS YouTube’s Multiview feature, enabling viewers to see multiple channels at once, is expanding beyond sports programming. That’s one of the updates listed in a blog by Virah Mahesh, Senior Product Manager, timed to celebrate 20 years of the platform. Also of note: Ask Music, to “create […]
A CYNOPSIS MESSAGE FROM FAMILY ENTERTAINMENT TV Family Entertainment Television Allows You to Increase Reach and Efficiency FETV gives you access to a unique audience with low duplication The majority of our audience does not watch networks with similar audience compositions Source Wednesday April 23, 2025 IN THE NEWS YouTube captured […]
Tuesday April 22, 2025 IN THE NEWS Streaming isn’t just an alternative to traditional TV – it’s the primary way Americans watch video content, according to Adtaxi’s “2025 Streaming TV Survey.” The report indicates 70% of US adults select a streaming service as their default viewing choice. Findings include: · 64.8% of US adults […]
Monday April 21, 2025 IN THE NEWS Ad spend growth is expected to slow to 1.8% growth in April-May, down from 5.8% year-over-year growth for 1Q25, due to macroeconomic uncertainty. That’s according to Guideline, a provider of advertising data, which notes there are still categories driving significant growth. Retail Media is up 18%, driven […]
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