|
|
| Tuesday February 18, 2025 |
 IN THE NEWS |
| YouTube TV subscribers still have access to Paramount Global’s stable of networks – for now. The companies reached an eleventh hour temporary deal on Thursday night keeping CBS, Nickelodeon, MTV and more on the air. But with just a month to go before March Madness, and April’s Masters tournament – both of which will air on CBS and Paramount+ – time is of the essence. “We appreciate your patience as we continued to negotiate on your behalf. We also value Paramount’s partnership and willingness to work towards an agreement,” said YouTube in a statement. |
 Max has renewed “The Pitt” for a second season. Since the medical drama’s debut, it has been the streamer’s most-watched title globally. “It’s been a thrill to watch audiences embrace ‘The Pitt’ as an update to procedural storytelling with a cast who authentically embody the heroics of doctors and nurses on shift in a 2025 emergency room,” said Sarah Aubrey, Head of Max Original Programming. The show has been the focus of a legal dispute between the estate of Michael Crichton, creator of NBC’s 1994-2009 medical drama “ER,” and Warner Brothers, over alleged breach of contract.
The US streaming market is tightening, with more platforms shutting down than launching, according to the latest report from BB Media. Growth has given way to restructuring – in 2024, 36 new services emerged, but 39 became inactive, versus the peak year of 2020, when 68 platforms debuted. In 2025, “further consolidation and bundling strategies will shape the market,” the report concludes. |
 |
 |
| DIGITAL OPPORTUNITIES
Maximize Your Impact at the 2025 Upfronts
The 2025 Upfronts are the ultimate stage for brands to showcase innovation and leadership in media. With branding, newsletters, eblasts, and custom content, Cynopsis offers unmatched opportunities to connect with key players in the industry.
New this year: Virtual Upfront Summaries! Share your presentation highlights during a 7-min live to Cynopsis’ 85k audience.
Contact Amy Abbey at [email protected] or 410.979.0171 to secure your spot and make your mark! |
| NEW & RETURNING SERIES |
| Docuseries “Eyes on the Prize III: We Who Believe in Freedom Cannot Rest 1977-2015” debuts Tuesday, February 25 at 9p on HBO. The new installment of the groundbreaking 1987 series from Henry Hampton tells the stories of people and communities who have continued to work for equity and racial justice in the years since the birth of the American civil rights movement. |
 Animated superhero series “Iyanu” kicks off on Cartoon Network Saturday, April 5 at 9:30a, and the following day on Max. The show is adapted from Roye Okupe’s graphic novel series, Iyanu: Child of Wonder. |
 Season three of Adult Swim’s “Yolo: Rainbow Trinity” premieres Sunday, March 9 at midnight. “The weirdness and strangeness is OUT. OF. CONTROL,” says the press release. |
Today’s Premieres
Fyi: Tiny House Nation: Memory Lane at 9p
HGTV: Renovation Aloha at 9p
Hulu: The Fox Hollow Murders: Playground of a Serial Killer
MHz Choice: Exterior Night
Netflix: Court of Gold; Offline Love |
| PRODUCTION & DEVELOPMENT |
| Bravo aims to put “Wives” back in “Housewives” with reality dating series “Bravo’s Love Hotel.” “Real Housewives” singles from Orange County, Potomac and NYC will head to Los Cabos, Mexico, to mix and mingle with a group of eligible bachelors. Joel Kim Booster (“Big Mouth,” “Shrill”) hosts the passion-palooza, produced by Shed Media.
Daytime talker “Tamron Hall” has been renewed for season seven by ABC-owned TV stations and Hearst Television. “Tamron’s distinctive, thoughtful ability to tap into the meaningful issues of the day continue to resonate with her devoted ‘Tam Fam‘ across ABC Owned Television Stations and the Hearst Television markets,” said Debra OConnell, President of ABC News Group and Disney Entertainment Networks. |
 Catherine Zeta-Jones is set to star in and produce “Kill Jackie” (w/t), based on the novel The Price You Pay by Nick Harkaway. The revenge thriller follows a woman (in the book a man) trying to take down assassins. Production begins next month in Bilboa, Lisbon, London and Seansea. Steel Springs Pictures is handling US sales, while Amazon holds rights in several European territories and Fremantle elsewhere around the globe.
Keyla Monterosso Mejia (memorable for playing a hilariously terrible actress on “Curb Your Enthusiasm”) has joined season four of Apple TV+’s “Acapulco,” premiering later this year.
BossaNova has greenlit “The Killer Clown: Murder on The Doorstep” from UK indie Flicker Productions. The true-crime project, which revisits a murder case that gripped the US in the early 1990s, has already been pre-sold to AMC Networks’ Sundance Now in the US and Sky for the UK and Germany.
Out-of-home advertising has evolved beyond traditional billboards, thanks to data-driven targeting, creative innovations, and deep measurement capabilities. David Krupp and Jaime Byrdak, CEOs at billups, explain how to create a big impact with OOH, in Cynsiders. |
| COMING UP |
 Family Entertainment Television is celebrating the addition of “My Three Sons” to its programming lineup with a “Family, Fur, and Fred” stunt on Sunday, March 2. A marathon of the 1960-72 sitcom beginning at 9a will be followed by the 1959 Fred MacMurray film, “The Shaggy Dog.”
Peacock is getting Gothic. “Nosferatu” begins streaming Friday, February 21, including the film’s extended cut. The 2024 horror film stars Bill Skarsgård, Nicholas Hoult, Lily-Rose Depp, Aaron Taylor-Johnson, Emma Corrin, and Willem Dafoe. |
 FOX News Channel’s Sean Hannity sat with President Donald Trump and Elon Musk for an interview that will air on “Hannity” tonight at 9p. Pre-taped at the White House, it will be Trump and Musk’s first joint television interview. |
| CABLE & BROADBAND JOBS
Spotlight Your Open Roles in 2025
With industry-specific engagement and targeted outreach, Cable and Broadband jobs is your solution for successful hiring. Don’t miss out – find your perfect candidate today!
Who wouldn’t want to advertise on Cynopsis most visited web page?
Start Posting Today!
Contact Carley to Get Started! |
| TECH |
| The top three programmatic OOH advertising categories in the second half of 2024 were Food/Drink, Health/Fitness, and Personal Finance, collectively growing to 42% of spend, according to Place Exchange’s latest Programmatic OOH Trends Report. Overall, the average programmatic OOH CPM for H2 2024 was $7.62, nearly 50 cents higher than the $7.16 average in H1 2024. Point of Care, Transit, and Entertainment CPMs saw significant increases, while Retail and Healthy/Beauty venues also saw higher CPMs. The most notable decline in CPM was for the Education category. |
| SPORTS REPORT |
| Telemundo is featuring coverage of the 2025 SheBelieves Cup beginning Thursday, February 20 at 5p on Universo and Peacock. The US, aiming for its sixth straight soccer title, has won the SheBelieves Cup seven times, with France (2017) and England (2019) as past champions.
MLS Cup champions the LA Galaxy struck a multiyear jersey sleeve partnership with Royal Bank of Canada (RBC) and its Los Angeles-based subsidiary, City National Bank. The deal also includes a Founding Partnership at Dignity Health Sports Park. |
| GOING GLOBAL |
| Banijay Entertainment announced the first international adaptation of “The Fortune Hotel,” produced by Meter/Jarowskij for TV4. The game show was created and produced by Tuesday’s Child for ITV1 and ITVX.
Streaming network wedotv is stepping into the Asian market with the launch of four of its proprietary channels on Dens.TV in Indonesia: wedotv movies, wedotv BIG stories, wedotv amor, and wedotv sports.
Pascal Dalton has launched Shimmer Media, specializing in optimizing scripted and non-scripted formats across the international media landscape. “We’ll help IP owners distribute and get formats market-ready, negotiate good deals and assist them with navigating the increasingly complex rights market,” said Dalton. |
| RATINGS |
 Opening Night coverage of the inaugural 4 Nations Face-Off on Wednesday averaged 1M viewers on TNT and truTV, to rank as the most-watched hockey telecast on TNT Sports platforms this season and the most-watched non-playoff hockey telecast ever on Max.
Similar news from ESPN, where the USA-Finland 4 Nations Face-Off game delivered 1.5 million viewers, making it the most-viewed non-playoff hockey game on the sports net.
“The Madden Cruise Tour: A Bayou Adventure with Bill Belichick” delivered 2.7 million viewers at 12p on Super Bowl Sunday. The film aired on Fox and Tubi, lifting viewership up 12% from the 12-1p timeslot last year.
Spectrum SportsNet was the most-watched network among Spectrum subscribers in LA during the February 10 game where the NBA’s Luka Dončić made his debut against the Utah Jazz, recording +125% higher Nielsen HH rating than the ’24-’25 season average prior to the game (2.13 vs. 0.94), and a +178% higher A25-54 rating (1.47 vs. 0.53), according to Nielsen metrics.
After seven days of linear viewing, ABC freshman “High Potential” was the number one show of the night on Tuesday, February 4 on broadcast and cable, earning 8.35 million Total Viewers and a 0.69 rating in Adults 18-49. Tack on Hulu, Hulu on Disney+ and digital platforms, and the count rises to 12.46 million Total Viewers and a 2.37 rating in the demo, outpacing the show’s season average in both Total Viewers (+10% – vs. 11.28 million) and Adults 18-49 (+7% vs. 2.22 rating). |
|
This Day in History
2010: Wiki Leaks began posting classified US government documents provided by an army intelligence analyst.
Answer to Our Last Trivia Question
In which sitcom did George C. Scott play the US president? “Mr. President” (1987-88). Kudos to: Len Klatt-The Winning Run/LA; Justin Pierce-JP Consulting Group/LA; Kevin Moran-Blarney Productions/Pasadena, CA; David Garber-Loyola Marymount University/Playa Vista, CA; John Kukla-Fox 4/Dallas; Andrew Goldman-Phanes Funding Group/NYUC; Gerry Bixenspan-TV Marketing Inc./NYC; Todd Galloway-Gray Local Media/Raleigh, NC; Wendy Holmes/Denver
Today’s Trivia Question
Which “The Mary Tyler Moore” star guested on ”Ellen” (1994-98), “The Ellen Show” (2001-02), and “The Ellen DeGeneres Show” (2003-22)? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. We’ll include a limit of four answers per time zone.) |
VICE PRESIDENT BUSINESS AFFAIRS >>
HEARST MEDIA PRODUCTION GROUP/CHARLOTTE, NC: Focus on FCC compliance, brand integrity for all current series and day-to-day business affairs for development and production. Strategize with management and outside counsel on business issues, and draft, review and execute various short-form business documents. Legal background and/or related media experience is required. Full info HERE
SALES LEAD – AGENCY PARTNERSHIPS
UPWAVE
NEW YORK, NY
Build and manage relationships with our agency partners – mostly targeting media buyers and planners – and help them see the value of adding Upwave measurement to The Trade Desk campaigns. You will both leverage your existing network and open new doors to achieve aggressive but achievable sales targets. Full info HERE
VICE PRESIDENT, POLITICAL SALES >>
NEXSTAR MEDIA GROUP, INC./WASHINGTON, DC: Lead the company’s political advertising revenue across its dynamic portfolio of broadcast stations. Responsible for developing sales strategies tailored to the fast-paced, high-stakes political advertising market. You will possess an understanding of the political advertising landscape, and the ability to forge strong relationships with campaigns. Full info HERE
COUNSEL, LEGAL & BUSINESS AFFAIRS >>
MLB NETWORK/SECAUCUS, NJ: Responsible for a variety of matters, including services agreements, production related agreements, talent agreements, software and other technology related agreements, licensing and programming agreements, third party rights clearances, distribution agreements, contract summaries, confidentiality, and general contract matters. Full info HERE |
|
|
